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senior marketing strategist growth hacker resume example with 12+ years of experience

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Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000, resumesample@example.com
Professional Summary

Accomplished Marketing Strategist with 10+ years of a verifiable track record of increasing revenues, profits, and market share through savvy product management and content marketing in SMB, Mid-Market, and enterprise sized companies in the software, technology, and real-estate industries. An effective evangelist and product champion able to present value propositions to large audiences at industry events and in one-on-one meetings with key analysts. Proven as a results-oriented growth catalyst and multi-faceted leader with a rich career history marked by explosive sales growth, successful new product launches, and innovative acquisition strategies.

Skills
  • Analytical thinker (Expert utilizing multiple analytics platforms including Tableau, KissMetrics, Domo, etc.)
  • Accomplished Leader (People Manager)
  • Superior verbal and written communication skills
  • Excellent interpersonal skills
  • Content Marketing and Product Positioning
  • Product Life Cycle Management
  • Expert in Microsoft Suite (Word, Excel, Powerpoint, etc.)
  • Project Management (Planning and development)
  • Brand development and management
  • Marketing Plan Development
  • Digital & E-mail marketing campaigns
  • Excellent media contacts
  • HTML and CSS
  • Adobe Photoshop
  • Social Media Marketing
  • Marketing Automation Tools (Pardot, Marketo, Infusionsoft, etc.)
  • SalesForce & CRM Software
  • Media Buying (Physical & Digital)
Work History
2016 to Current Senior Marketing Strategist/Growth Hacker Cargill, Inc. | Nashville, ,

Reporting directly to the CEO. Hired as a consultant for this multi-faceted marketing role. Responsible for developing, launching, and optimizing digital & social campaigns globally utilizing a $50k+/week budget. Manage and report analytics relating to CPC, CPA, Churn, Cohorts, CLTV, conversion rate, our funnel, etc. Consistently refine strategy and tactics to improve performance and show this through driving the metrics. Relentlessly optimize campaigns and ads based on conversion data. Responsible for all content, ad creatives, and messaging company-wide. Utilized expertise in paid search (PPC) and bid optimization across multiple countries. Oversaw lead scoring through a qualified candidate metric built into the platform. Worked with the team to optimize organic and inorganic search programs through on-site and offsite as well as social platforms. Collaborated with leadership team to optimize to XO website and job landing pages for improved optimization and SEO. Considered a growth- hacker and project manager in this role.

  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Managed $600,000 marketing budget and associated market P&L to develop and execute marketing strategies, budgets, and sales plans for HR Tech business segments.
  • Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.







04/2015 to 2016 Global Communications Manager Rtx | Anna, ,

Added a second title in May due based on willingness to take on additional responsibilities. Primarily tasked with enhancing the relationship between Aurea and it's channel partners through advanced business activities, marketing offerings through an MDF, and training initiatives across all channel verticals globally. Responsible for ensuring 100% partner and customer success through an automated process I created and implemented into the platform. Was lead for the project to build Aurea's global partner community platform.

  • Developed and managed communications strategies, plans and budgets including MDF's for each channel partner. 
  • Established and maintained external communications calendar, and managed scheduled assignments.
  • Provided feedback to all departments on brand consistency in outbound communications.
  • Drafted and managed print, online and social media communications designed to promote company brand, image and values.




08/2012 to 2016 Manager of Global Channel Marketing & Operations Pyramid Hotel Group | Philadelphia, ,

Directly reported to the CTO/SVP of Channels. First hire tasked with building out and leading an entire global business unit for Aurea. Developed and streamlined a global channel partner (Distributors, Resellers, ISVs, and DoD/govt. resellers) program and channel business unit in the enterprise software space for Aurea's Customer Experience (CX) platform. Built out the entire partner eco-system - from inception to strategy to execution and running the day-to-day business and sales and marketing operations. Worked with clients and their respective stakeholders to implement technology solutions in the context of their business and technical needs. Co-led project implementation life cycle with partner’s marketing teams and Aurea marketing teams within budget. Responsible for quarterly and annual forecasting for marketing within the business unit . Oversaw all project teams within the business unit  including customer success, and account management. Tasked, with building and strengthening relationships with global channel partners (territory management) and customer base of 600+, driving organic (80%) and inorganic (20%) growth, ultimately resulting in sustainable global business unit. Operationally responsible for all global events for Aurea as well. Grew the business unit from $8M (2012) in recurring revenue on day one to over $30M+ (Sep 2015) in recurring revenue.  

  • Co-authored short- and long-term business and marketing plans and play-books used across the entire business-unit.
  • Implemented and setup SalesForce as the CRM. Was responsible for developing and maintaining dashboards for leadership, sales, support, and operations.
  • Setup up the entire sales & marketing cycle for the business unit. 
  •  Responsible for employee on-boarding, training, and performance management.
  • Managed a team of 4+ including two designers, marcom specialist,  and one technical project manager.


10/2011 to 10/2012 Global Operations & Project Manager Versata Software, Inc. (Trilogy) | City, ,

Reported directly to the Executive Vice President of Profit Improvement. Involved in M&A arm of Trilogy Software/Versata Software in the turn around of technology companies via operational equity. After acquisition, responsible for immediately developing plans to enhance post-merger efficiency across all departments including Finance, HR and Operations. Oversaw 10+ acquisitions and subsequent mergers.

  • Directed planning, budgeting, vendor selection and quality assurance efforts.
  • Recommended process and systems improvements such as global process and procedure manual development for streamlining acquisitions.
  • Supervised the work of 5 team members, offering constructive feedback on their work performance.
  • Defined clear targets and objectives and communicated them to other team members.

09/2008 to 07/2011 Director of Sales & Marketing National Maintenance Systems, Inc. | City, STATE,

Start-up business in the facilities services industry - created to provide nationwide facilities maintenance and management services through a software technology platform we developed. Developed and managed all business sales operations, national call center, and led product management for an internal SaaS technology platform. Responsible for monitoring, motivating, and improving performance among the staff as well as coaching and providing learning opportunities for internal team growth. Managed a number of different client relationships in the Retail, QSR, Banking, Hospitality, and other industry verticals. Was responsible for leading service operations for 3500+ locations across the U.S. in the first year of operation with a Fortune 500 client.

  • Targeted both offline and online consumers by designing a multi-channel and comprehensive marketing strategy.
  • Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
  • Created effective messaging using language, graphics and marketing collateral.
  • Crafted and executed robust sales and marketing strategies, which resulted in new new clients (in three years), additional opportunities with current clients, and a 35% net revenue increase year-over- year (YoY).

  • Achieved top ranking among competitors, continuously capturing major bids.


Education
Expected in Current to to D.B.A. | Business Administration Keiser University, Fort Lauderdale, FL GPA:
Expected in 2014 to to MBA | Business Administration Southern New Hampshire University, Manchester, NH GPA:
Expected in 2011 to to Bachelor of Arts | Marketing Communications International Academy of Design & Technology, Tampa, FL GPA:

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Resume Overview

School Attended

  • Keiser University
  • Southern New Hampshire University
  • International Academy of Design & Technology

Job Titles Held:

  • Senior Marketing Strategist/Growth Hacker
  • Global Communications Manager
  • Manager of Global Channel Marketing & Operations
  • Global Operations & Project Manager
  • Director of Sales & Marketing

Degrees

  • D.B.A.
  • MBA
  • Bachelor of Arts

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