Accomplished Marketing Strategist with 10+ years of a verifiable track record of increasing revenues, profits, and market share through savvy product management and content marketing in SMB, Mid-Market, and enterprise sized companies in the software, technology, and real-estate industries. An effective evangelist and product champion able to present value propositions to large audiences at industry events and in one-on-one meetings with key analysts. Proven as a results-oriented growth catalyst and multi-faceted leader with a rich career history marked by explosive sales growth, successful new product launches, and innovative acquisition strategies.
Reporting directly to the CEO. Hired as a consultant for this multi-faceted marketing role. Responsible for developing, launching, and optimizing digital & social campaigns globally utilizing a $50k+/week budget. Manage and report analytics relating to CPC, CPA, Churn, Cohorts, CLTV, conversion rate, our funnel, etc. Consistently refine strategy and tactics to improve performance and show this through driving the metrics. Relentlessly optimize campaigns and ads based on conversion data. Responsible for all content, ad creatives, and messaging company-wide. Utilized expertise in paid search (PPC) and bid optimization across multiple countries. Oversaw lead scoring through a qualified candidate metric built into the platform. Worked with the team to optimize organic and inorganic search programs through on-site and offsite as well as social platforms. Collaborated with leadership team to optimize to XO website and job landing pages for improved optimization and SEO. Considered a growth- hacker and project manager in this role.
Added a second title in May due based on willingness to take on
additional responsibilities. Primarily tasked with enhancing the relationship between Aurea and it's channel partners through advanced business
activities, marketing offerings through an MDF, and training initiatives
across all channel verticals globally. Responsible for ensuring 100% partner
and customer success through an automated process I created and implemented
into the platform. Was lead for the project to build Aurea's global partner
Directly reported to the CTO/SVP of Channels. First hire tasked with building out and leading an entire global business unit for Aurea. Developed and streamlined a global channel partner (Distributors, Resellers, ISVs, and DoD/govt. resellers) program and channel business unit in the enterprise software space for Aurea's Customer Experience (CX) platform. Built out the entire partner eco-system - from inception to strategy to execution and running the day-to-day business and sales and marketing operations. Worked with clients and their respective stakeholders to implement technology solutions in the context of their business and technical needs. Co-led project implementation life cycle with partner's marketing teams and Aurea marketing teams within budget. Responsible for quarterly and annual forecasting for marketing within the business unit . Oversaw all project teams within the business unit including customer success, and account management. Tasked, with building and strengthening relationships with global channel partners (territory management) and customer base of 600+, driving organic (80%) and inorganic (20%) growth, ultimately resulting in sustainable global business unit. Operationally responsible for all global events for Aurea as well. Grew the business unit from $8M (2012) in recurring revenue on day one to over $30M+ (Sep 2015) in recurring revenue.
directly to the Executive Vice President of Profit Improvement. Involved in
M&A arm of Trilogy Software/Versata Software in the turn around of
technology companies via operational equity. After acquisition, responsible for
immediately developing plans to enhance post-merger efficiency across all
departments including Finance, HR and Operations. Oversaw 10+ acquisitions and
Start-up business in the facilities services industry - created to
provide nationwide facilities maintenance and management services through a software
technology platform we developed. Developed and managed all business sales
operations, national call center, and led product management for an internal
SaaS technology platform. Responsible for monitoring, motivating, and improving
performance among the staff as well as coaching and providing learning
opportunities for internal team growth. Managed a number of different client
relationships in the Retail, QSR, Banking, Hospitality, and other industry
verticals. Was responsible for leading service operations for 3500+ locations
across the U.S. in the first year of operation with a Fortune 500 client.
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