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Senior Marketing Relationship Manager, Vice President Resume Example

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SENIOR MARKETING RELATIONSHIP MANAGER, VICE PRESIDENT
Professional Experience
Senior Marketing Relationship Manager, Vice PresidentJan 1999 to Current
Company Name － City, State
  • Direct and manage all facets of marketing in the Southeast Region (25 locations - including branches in Chicago, Orland Park, Palos Park, Oak Lawn, Evergreen Park, Summit, Homer Glen, Frankfort, New Lenox, Manhattan, Matteson, Homewood, Flossmoor, Chicago Heights, Crete and Calumet City).
  • Responsibilities include marketing planning, media relations and planning, public relations, campaign management and sponsorship management.
  • Additional duties include coordination and communication with three advertising agencies, development of media plans, creative development and approval, site optimization planning and execution.
  • Participant on three acquisition teams pre and post conversion.
  • Developed and executed comprehensive marketing plan for the Southeast Region for retail, business banking and wealth management teams Manage and execute marketing budget Member of the Senior Management Team Liaison between Community Bank Senior Management (Regional Presidents), Business Banking, Wealth Management, MIDS, and Community Bank Marketing (Corporate) Project Leader - coordinate and execute gap-filler Home Equity Campaigns for 9 regions Comprehensive loan growth strategy and tactics lead the Southeast Region to record growth for the past three years.
  • Southeast Region ranked #1 in growth 10 out of 12 months in 2006 - reaching 225% of growth fiscal year end.
  • Developed pre and post conversion strategy and tactics for newly acquired First National Bank of Joliet and New Lenox State Bank.
  • Coordination and execution of Regional Events (Customer Appreciation, Business Expos, Business After Hours, Financial Education Seminars, Employee Related Events) Served as a marketing resource for the Mercantile Bank conversion Developed and executed marketing plan for 6 new branch openings Identified and implemented Polish radio advertising Develop and participant in the customer segmentation pilot team.
Marketing and Sales Manager, Vice PresidentJan 1997 to Jan 1999
Company Name － City, State
  • Functioned as the Sales and Marketing Manager for Harris Frankfort (3 locations) and Harris Argo (5 locations).
  • Duties included developing and executing a comprehensive marketing plan, rolling out the new sales culture and training.
  • Developed and executed marketing plan Managed and executed marketing budgets Provided Sales training to 120 employees Sales coach and mentor for front-line employees Managed sales tracking, reporting and incentive process Developed and executed marketing plan for Harris Oak Lawn branch opening.
Marketing Assistant Vice President and Branch ManagerJan 1996 to Jan 1997
Company Name － City, State
  • Responsible for all marketing, campaign development and management, media relations/planning and branch openings.
  • Assumed Branch Manager Role for the newly opened Frankfort Square location while remaining the Marketing Manager.
  • Develop and executed marketing plan for Harris Bank Frankfort Managed and executed marketing budget Developed and executed branch opening plan for Harris Bank Frankfort Square Hired and trained new branch personnel Exceeded new branch deposit and loan goals.
Marketing and Compliance OfficerJan 1994 to Jan 1996
Company Name － City, State
  • Functioned as the Marketing and Compliance officer for Harris Bank Frankfort.
  • Marketing responsibilities include developing media and vendor relationships as well as creative, campaigns and sponsorship management.
  • Compliance Officer responsibilities include training, review of marketing materials and audits.
  • Develop and execute marketing plan Manage and execute marketing budget Preliminary planning for expansion - new location Harris Bank Frankfort Square Performed annual compliance audits (internal and external regulators) Provided annual compliance training to 40 employees.
Education
B.A, Marketing Business Administration1 1991Lewis University － City, StateMarketing Business Administration
Masters DegreeLewis University － City, State
Personal Information
Married with two children.
Affiliations
American Bankers Association Member Frankfort Chamber of Commerce Member Chicago Southland Chamber Premier Member Metropolitan Family Service Volunteer
Skills
advertising, banking, budgets, budget, coach, conversion, creative development, Equity, Senior Management, Financial, marketing plan, marketing planning, marketing, marketing materials, media relations, mentor, optimization, personnel, Polish, Project Leader, public relations, radio, reporting, retail, Sales, Sales training, Seminars, strategy, Summit
Additional Information
  • Personal Married with two children.
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Resume Overview

School Attended

  • Lewis University

Job Titles Held:

  • Senior Marketing Relationship Manager, Vice President
  • Marketing and Sales Manager, Vice President
  • Marketing Assistant Vice President and Branch Manager
  • Marketing and Compliance Officer

Degrees

  • B.A , Marketing Business Administration 1 1991
    Masters Degree

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