Senior Marketing Brand Manager Resume Example Company Name

SENIOR MARKETING BRAND MANAGER

Executive Summary

Strategic Marketing Management ~ Brand Development ~ Product Manager ~ Sales

Innovative growth driven Marketing Executive with over 25+ years of Marketing leadership, Product Management and Sales contributions. Demonstrated ability to develop all aspects of consumer product lines, establish, position and reinforce Brand Strategy, create and execute Marketing Strategy while fulfilling corporate objectives, increasing sales and driving profit goals. Specializing in children's consumer goods and managing licensed brand properties including Viacom/Nickelodeon, Sesame Street, Peeps Brand and Jelly Belly properties.

Key Achievements:

Ability to effectively lead and manage cross functional teams including creative, R&D, production, Sales and QC., with results-driven success. Full understanding of product branding, strategy and marketing philosophies, along with product launch tactics necessary for successful implementation.
Writing and execution of corporate Business and Marketing Plans, Line Presentations and Sales and Category Power Points in addition to implementing digital marketing strategies and social media plan across SM platforms.
Develop and manage product lines from conception to retail delivery, overseeing all aspects of development, branding, packaging, media/advertising, pricing/costing and manufacturing while achieving strategic marketing plan goals, meeting challenging deadlines and budget constraints.
Collaborate across business units to successfully build and maintain effective relationship with licensed product categories, and acquire additional licenses to contribute long term growth and market penetration within the industry.
Responsible for P&L of product categories and Marketing budget, increasing GM % profit by 5 points on average across product lines managed.
Strong retail sales background of both consumer packaged product along with intangible product (advertising), doubling sales and revenue during timeframe in recent Sales position.
Expertise in project management, critical organizational abilities, prioritizing and multi-tasking in a fast paced environment, along with proven ability to manage external agencies, partners and vendors.

Experience

Senior Marketing Brand Manager, 03/2013 to 12/2014Company Name － City, State

Management of the entire consumer product line, new product development, marketing strategy, creative/design direction, packaging, merchandising, collateral materials, public relations, digital marketing and corporate communications.
Instrumental in launching a new, innovative product to release at ToyFair 2015 that will contribute major growth and expansion for LKI, positively effecting the topline sales by $1mm+ with this one product assortment, and capture retail real estate where none existed for the company.
Product design, features, packaging, naming/trademark, merchandising materials and media strategy all solely responsible from concept development to completion.
Executed the complete re-branding and introduction of a new Fubbles package design in 2014 resulting in overwhelming positive retailer feedback and jump in consumer sales directly attributing the success to the improved package line look and consumer appeal.
Developed, managed, positioned, executed and secured a new Novelty product line consisting of 10 new product SKUs within this category at retail for LKI where none existed, adding nearly $1mm+ in overall Sales.
Contributed to the securing of 2 additional new licensed properties to the company portfolio, thereby managing Viacom/Nickelodeon, Sesame Street, Peeps, Jelly Belly and Putty Peeps brands.
Planned and managed category budget in excess of $500,000.Managed all company customer engagement campaigns.

Advertising /Franchise Sales Manager, 10/2011 to 03/2013Company Name － City, State

Oversaw Corporate and Franchise Sales accounts as Sales Manager for a bi-monthly regional newspaper, with a proven track record of building new business, securing key clients and forging strong relationships with these businesses to assure customer loyalty and mutual business partnerships.
Instrumental in launching a new design and name for the paper, securing key franchise and corporate advertising accounts doubling the revenue and size of the paper within a very competitive market.
Met or exceeded all sales quotas monthly and expanded the circulation from 1 to 5 towns (30,000+ business/homes mailings) within our local region, and identified new target areas and opportunities for growth.

Independent Marketing Consultant, 01/2000 to 01/2011Company Name － City, State

Provided Marketing Consulting and Product Brand services on a project basis as an Independent Consultant for major companies within the toy industry, including HASBRO, Inc.,Safety 1st, Dorel Juvenile Group as well as smaller industry companies.
Projects included competitive analysis, assisting with marketing and brand positioning, managing external client relationships and serving as a liaison with licensed brands, while supporting existing product line teams with all marketing needs for new toy product introductions.

Product Brand Manager, 08/1992 to 04/1996Company Name － City, State

Product Brand Manager within the Playskool Infant division, including licensed product lines Sesame Street, Barney and pioneering an African-American ethnic soft goods product line.
Category ranged in scope from newborn to infant and preschool toys, with over $30 million category value.
Product Brand Manager for the Juvenile Products division, responsible for all aspects of marketing and product management for an extensive juvenile line including the innovative 1,2,3 High Chair, nursery monitors, pack 'n play portable cribs, strollers, infant seats and carriers, feeding, soft goods and interactive infant activity toys.
Both positions required the building and implementing of marketing and brand strategies by category from concept to market introduction to achieve maximum volume/profit and growth.
Contributed to overall infant and preschool licensing strategy of the brand requiring extensive negotiation and persuasive communication skills with the licensor management teams as the key contact liaison.
Key contributor for Introduction of a new Brand Package line look and design across category to further Playskool brand recognition and strength at retail and increase brand block real estate.
Execution of all facets of product brand management including developing and implementing marketing plans, branding, pricing, advertising, packaging, merchandising/planograms, promotions, presentations, toy fair preparation and attendance, P&L responsibilities, budget analysis, and long term category growth.

Education

Bachelor of Arts:Communication Studies ,1987University of Rhode Island － City, StateGPA: Phi Kappa Epsilon National Honor Society Graduated with High Distinction GPA: 3.8

Phi Kappa Epsilon National Honor Society

Graduated with High Distinction Speech Communication GPA: 3.8

Summary of Skills

Brand management, concept development, product design, and cross functional team leadership.
Corporate communications, marketing plans, marketing strategy, packaging design, merchandising, collateral, public relations, multi media marketing/advertising
Enthusiastic team player with ability to manage effectively within fast paced environment
Industry Trade Shows- planner and participant.

Microsoft Office Suite, PowerPoint, Excel, Social Media Platforms Twitter, FB, Instagram, YouTube

Resume Overview

School Attended

University of Rhode Island

Job Titles Held:

Senior Marketing Brand Manager
Advertising /Franchise Sales Manager
Independent Marketing Consultant
Product Brand Manager

Degrees

Bachelor of Arts : Communication Studies , 1987

Senior Marketing Brand Manager Resume Example

Resume Score: 90%

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