Senior Marketing Brand Manager Resume Example

Strategic Marketing Management ~ Brand Development ~ Product Manager ~ Sales  

Innovative growth driven Marketing Executive with over 25+ years of Marketing leadership, Product Management and Sales contributions. Demonstrated ability to develop all aspects of consumer product lines, establish, position and reinforce Brand Strategy, create and execute Marketing Strategy while fulfilling corporate objectives, increasing sales and driving profit goals. Specializing in children's consumer goods and managing licensed brand properties including Viacom/Nickelodeon, Sesame Street, Peeps Brand and Jelly Belly properties.

Key Achievements:  

• Ability to effectively lead and manage cross functional teams including creative, R&D, production, Sales and QC., with results-driven success. Full understanding of product branding, strategy and marketing philosophies, along with product launch tactics necessary for successful implementation.
• Writing and execution of corporate Business and Marketing Plans, Line Presentations and Sales and Category Power Points in addition to implementing digital marketing strategies and social media plan across SM platforms.
• Develop and manage product lines from conception to retail delivery, overseeing all aspects of development, branding, packaging, media/advertising, pricing/costing and manufacturing while achieving strategic marketing plan goals, meeting challenging deadlines and budget constraints.
• Collaborate across business units to successfully build and maintain effective relationship with licensed product categories, and acquire additional licenses to contribute long term growth and market penetration within the industry.
• Responsible for P&L of product categories and Marketing budget, increasing GM % profit by 5 points on average across product lines managed.
• Strong retail sales background of both consumer packaged product along with intangible product (advertising), doubling sales and revenue during timeframe in recent Sales position.
• Expertise in project management, critical organizational abilities, prioritizing and multi-tasking in a fast paced environment, along with proven ability to manage external agencies, partners and vendors.