SENIOR MANAGER, ADVANCED ANALYTICS & BUSINESS OPTIMIZATION
I'm an analytics fanatic and MBA with eight years experience in the retail industry. My favorite part of being in the analytics world is that I get to play detective every day. I love digging through data in order to find hidden treasures. It's no secret that there's no shortage of data in today's world, and I have a true passion for trying to make sense of it all.
Microsoft Excel, PowerPoint, & Access
Budgeting & financial forecasting
Adobe Analytics, Google Analytics, A/B testing software, tag management system SME
Targeting segmentation and optimization
Turning data into stories
Optimizing customer experience
Direct marketing campaigns & analysis
Senior Manager, Advanced Analytics & Business Optimization, 11/2014 to Current Luxottica Retail – Mason, Ohio
Partnered with web development team to enhance functionality, user experience, and site speed.
Used customer data to launch onsite personalization program on SunglassHut.com, leading to 14% increase in conversion.
Pioneered A/B testing strategy for SunglassHut.com, leading to back-to-back YoY double digit increases in conversion.
Introduced daily & weekly forecasts for website traffic & conversion.
Dove into data to provide actionable insights to optimize business decisions on SunglassHut.com.
Created automated daily dashboards to check pulse of business.
Senior Digital Analyst, 07/2014 to 11/2014 Possible Worldwide – Cincinnati, Ohio
Worked directly with clients to determine key performance indicators for their business objectives.
Reported on website performance on weekly & monthly basis and subsequently presented to clients.
Audited client & competitor websites to determine best practices & areas of improvement.
Set up event tagging for Google Analytics on client websites in order to capture customer behavior online.