senior manager advanced analytics business optimization resume example with 12+ years of experience

(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
Professional Summary
I'm an analytics fanatic and MBA with eight years experience in the retail industry. My favorite part of being in the analytics world is that I get to play detective every day. I love digging through data in order to find hidden treasures. It's no secret that there's no shortage of data in today's world, and I have a true passion for trying to make sense of it all.
  • Microsoft Excel, PowerPoint, & Access
  • Budgeting & financial forecasting
  • Adobe Analytics, Google Analytics, A/B testing software, tag management system SME
  • Targeting segmentation and optimization
  • Turning data into stories
  • Optimizing customer experience
  • Direct marketing campaigns & analysis
North Park University Chicago, Illinois Expected in 2012 MBA : Economics - GPA :
University of Illinois at Urbana-Champaign Urbana, Illinois Expected in 2008 Bachelor of Science : Actuarial Science - GPA :
Work History
Athena Global Advisors - Senior Manager, Advanced Analytics & Business Optimization
Middle City East, PA, 11/2014 - Current
  • Partnered with web development team to enhance functionality, user experience, and site speed.
  • Used customer data to launch onsite personalization program on, leading to 14% increase in conversion.
  • Pioneered A/B testing strategy for, leading to back-to-back YoY double digit increases in conversion.
  • Introduced daily & weekly forecasts for website traffic & conversion.
  • Dove into data to provide actionable insights to optimize business decisions on
  • Created automated daily dashboards to check pulse of business.​
Chewy - Senior Digital Analyst
Hollywood, FL, 07/2014 - 11/2014
  • Worked directly with clients to determine key performance indicators for their business objectives.
  • Reported on website performance on weekly & monthly basis and subsequently presented to clients.
  • Audited client & competitor websites to determine best practices & areas of improvement.
  • Set up event tagging for Google Analytics on client websites in order to capture customer behavior online.
Hammacher Schlemmer - Senior E-Commerce Analyst
City, STATE, 03/2012 - 07/2014
  • Used website & third party survey data to identify strong points and flaws within the business.
  • Acted as Subject Matter Expert for Adobe Analytics (formerly Omniture) and MicroStrategy (BI tool).
  • Assembled and presented monthly and quarterly website metrics reports for senior-level managers.
  • Communicated with accounting department to assure all web division P&L statements were correct.
Hammacher Schlemmer - Senior Circulation Analyst
City, STATE, 07/2008 - 03/2012
  • Oversaw all analytics activities for eighteen annual catalog mailings including circulation selection, forecast, and performance reporting.

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Resume Overview

School Attended

  • North Park University
  • University of Illinois at Urbana-Champaign

Job Titles Held:

  • Senior Manager, Advanced Analytics & Business Optimization
  • Senior Digital Analyst
  • Senior E-Commerce Analyst
  • Senior Circulation Analyst


  • MBA
  • Bachelor of Science

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