Senior Director Of Sales Retail & E Commerce resume example with 11+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • Date of Birth:
  • India:
  • :
  • single:
Work History
Senior Director of Sales - Retail & E-commerce , 09/2019 - Current
Briggs Equipment, Inc. San Marcos, TX,
  • Reports to Founder and Chief Operating Officer; performs sales forecast and sets sales targets alongside executive team ensuring fiscal achievement; Developed new sales model to optimize category sales; Delivered 14+% ATV lift in engagement in- store sales; Grew key regional markets +15% over previous years performance. Integral member of Covid-19 Response Team including but not limited to reopening corporate offices and stores
  • Led digital transformation for sales division to include virtual appointments, ecommerce merchandising, CX developments, and social strategy; Implemented E-commerce and Retail sales initiatives to create seamless end-to-end customer experience; Digital client responses with sales team grew 20+% in 2021 following development of omni sales team.
  • Integral in company turnaround strategy- developing sales program to increase sell-through of most profitable products, evaluating and company product offering, assessment of pricing strategy, restructured core sales activities to drive efficiency and profit
  • Champions Market Expansion/ Retail Activation projects across multiple verticals including trunk shows and pop-up strategy to test new markets; Yielded 5% revenue lift in 2021 sales; Introduced digital marketplaces as key component of wholesale.
  • Instrumental in Product Development partnering with Creative Director to address merchandising gaps and introduce luxury product line; Delivered sales and merchandising strategy for 10+ product launches over 18 months.
  • Built company onboarding/ training; recruited top talent from legacy brands; introduced KPIs for individual and departmental teams; Restructured commission model reducing company costs and rewarding top performers
  • Negotiated contracts with vendor partners to rebuild marketing and communications initiatives : remarketing, paid media, segmentation
  • Directed work of efficient administrative team maintaining accurate sales, inventory, and order documentation.
Sales Manager , 10/2014 - 08/2019
  • Defined sales strategy for consistent delivery of $70 million+ sales plan annually across 4 business units; Leads management team comprised of 6 managers and 4 coordinators; Recruiting, coaching, and training 100+ staff members in successful selling methods; Managed 40+ client books each valued at $2 million; Developed quarterly sales plans and annual KPIs; 14,000 transactions monthly; Store of Year 2017 Award.
  • Increased Customer loyalty 10+ % Year over Year with incentive programs and a new vision of Customer Experience; Grew client frequency rate and drove conversion up 5% in soft market with effective use of predictive analytics; Established strategy and execution of top client activity at store level and regional events; Exceeded corporate Key Performance Metrics annually; owned P & L.
  • Activated retail concept shop, Style Studio that generated over $600k monthly to sales plan; Provided guidance and leadership in opening of pop-up stores; Developed store -level training content for Client Development and CX ; Dominated regional and corporate annual sales target for event watch sales by 20% in 2017.
  • Launched timepiece collection and in-house boutique; Grew watch business 150% over three -year period.
  • Motivated high-performing team of 20+, client books collectively exceeding $100M; Built Team of 15; Store of Year 2014.
  • Implemented tracking system to increase efficiencies for product movement, which improved market supply chain; controlled business operations for international jewelry shipments; Collaborated in strategic planning initiatives with GSO team.
  • Negotiated long-term contract and initiated key partnerships with hospitality vendors piloting 2 successful brand experience programs for flagship location and 3 additional sites.
Master of Science: Global Fashion Management, Expected in 05/2018
Fashion Institute of Technology - New York, NY
BBA: Marketing, Expected in 05/2009

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Resume Overview

School Attended

  • Fashion Institute of Technology

Job Titles Held:

  • Senior Director of Sales - Retail & E-commerce
  • Sales Manager


  • Master of Science
  • BBA

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