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Senior Director of Marketing Resume Example

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MD
SENIOR DIRECTOR OF MARKETING
Headline

Award-winning Marketing leader delivering exceptional marketing campaigns, content and collateral.

Professional Summary

Goal-oriented Senior Director of Marketing with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 30+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Work History
Company Name - Senior Director of MarketingCity, State04/2005 - Current
  • Effectively work hand-in-hand with executive team and leadership to support strategic goals to acquire new customers, and deepen engagement of existing customers to increase profitability
  • Develop innovative and targeted collateral to support overall branding objectives for 475+ Realtors
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol
  • Direct marketing projects at all stages, including conceptual planning, schedule management and final implementation
  • Built company brand awareness and generated leads while managing internal and external marketing campaigns and programs for #1 independent brokerage in Northwest Indiana
  • Orchestrated launch for 5 new products to expand market share and generate $781 million in open sales revenue
  • Develop, coach and inspire team to become strategic, innovative thinkers
  • Maintain overall integrity of brand image across multiple channels
  • Implemented new SEO and SEM strategies, and Google analytics to increase conversion rates by 6%
  • Monitored and evaluated website performance with Google Analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets
  • Developed agent & staff's computer and technology skills through demonstrations and practice
  • Provided staff training, professional development, and retention of agents among 23 offices
  • Led company to successful product launch and growth by developing initial product roadmap and go-to-market strategy for new technology platform
  • Spearheaded overhaul of company best practices, leading to significantly increased agent retention rates and top-ranking as industry leader
Company Name - Marketing ManagerCity, State03/2006 - 05/2018
  • Accelerated membership growth by 250% through rebranding, event creation & member referrals
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Developed innovative and targeted collateral to support overall branding objectives
Company Name - Senior Art DirectorCity, State04/2002 - 03/2005
  • Managed and assigned Creative staff to geographic territory with account executive to operate as mini advertising agencies
  • Reduced advertising credits by 38% by restructuring artist staff layout within advertising department
  • Increased on-time daytime press starts by 100% by streamlining press checks
  • Anticipated design issues and proved to be proactive in developing effective solutions.
  • Preserved branding standards of assigned accounts.
  • Drove operational improvements which resulted in savings and improved profit margins.
  • Improved quality standards of company's newspaper press printing process by effectively using Plan Do Study Act protocol.
Company Name - Assistant Art DirectorCity, State01/1995 - 04/2002
  • Anticipated design issues and proved to be proactive in developing effective solutions
  • Collaborated with production on task list creation to meet overall project goals on time
  • Improved quality standards of company's digital printing process by effectively using QuarkXpress and Adobe Creative Suite
  • Contributed to creative process through original ideas and inspiration
  • Drove operational improvements which resulted in savings and improved profit margins
  • MonicaDecker.com
  • https://www.linkedin.com/in/monicad/
Skills
  • Adobe Creative Suite
  • Brand Development
  • Budgeting and Allocation 
  • Business Development
  • Campaign Management
  • Copywriting
  • Corporate Communications
  • Customer Service
  • Google Suite
  • Market Strategy
  • MS Office Organization
  • Press Releases
  • Problem Resolution
  • Project Management
  • Social Media
  • Staff Management
Education
2006McColly School of Real EstateCity, StateIndiana Real Estate License | Referral Status
1989American Academy of ArtCity, StateAssociate: Graphic Design, Advertising
Additional Information

AWARDS, PERSONAL & TECHNOLOGIES

  • 2019 RealTrends® Website Rankings Top 10 Websites for Best Mobile & Property Detail
  • Leading Real Estate Companies of the World® Marketing Awards
  • 2015-2019 Times' Reader's Choice Best of the Region / Best Real Estate Company
  • 2017 Chicago Marathon Finisher
  • 2018 Indianapolis Marathon Finisher
  • 2019 Ragnar Finisher
  • 2013 & 2020 NWI Influential Women Association Nominee
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Resume Overview

School Attended

  • McColly School of Real Estate
  • American Academy of Art

Job Titles Held:

  • Senior Director of Marketing
  • Marketing Manager
  • Senior Art Director
  • Assistant Art Director

Degrees

  • Indiana Real Estate License | Referral Status
    Associate : Graphic Design, Advertising

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