Senior Director of Marketing Resume Example
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SENIOR DIRECTOR OF MARKETING
Headline
Award-winning Marketing leader delivering exceptional marketing campaigns, content and collateral.
Professional Summary
Goal-oriented Senior Director of Marketing with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 30+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Work History
Ashley Furniture - Senior Director of MarketingBuford , GA04/2005 - Current
- Effectively work hand-in-hand with executive team and leadership to support strategic goals to acquire new customers, and deepen engagement of existing customers to increase profitability
- Develop innovative and targeted collateral to support overall branding objectives for 475+ Realtors
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol
- Direct marketing projects at all stages, including conceptual planning, schedule management and final implementation
- Built company brand awareness and generated leads while managing internal and external marketing campaigns and programs for #1 independent brokerage in Northwest Indiana
- Orchestrated launch for 5 new products to expand market share and generate $781 million in open sales revenue
- Develop, coach and inspire team to become strategic, innovative thinkers
- Maintain overall integrity of brand image across multiple channels
- Implemented new SEO and SEM strategies, and Google analytics to increase conversion rates by 6%
- Monitored and evaluated website performance with Google Analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets
- Developed agent & staff's computer and technology skills through demonstrations and practice
- Provided staff training, professional development, and retention of agents among 23 offices
- Led company to successful product launch and growth by developing initial product roadmap and go-to-market strategy for new technology platform
- Spearheaded overhaul of company best practices, leading to significantly increased agent retention rates and top-ranking as industry leader
Athletes Unlimited - Marketing ManagerDallas , TX03/2006 - 05/2018
- Accelerated membership growth by 250% through rebranding, event creation & member referrals
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Developed innovative and targeted collateral to support overall branding objectives
Publicis Groupe - Senior Art DirectorFeasterville Trevose , PA04/2002 - 03/2005
- Managed and assigned Creative staff to geographic territory with account executive to operate as mini advertising agencies
- Reduced advertising credits by 38% by restructuring artist staff layout within advertising department
- Increased on-time daytime press starts by 100% by streamlining press checks
- Anticipated design issues and proved to be proactive in developing effective solutions.
- Preserved branding standards of assigned accounts.
- Drove operational improvements which resulted in savings and improved profit margins.
- Improved quality standards of company's newspaper press printing process by effectively using Plan Do Study Act protocol.
Laika, Inc. - Assistant Art DirectorHillsboro , OR01/1995 - 04/2002
- Anticipated design issues and proved to be proactive in developing effective solutions
- Collaborated with production on task list creation to meet overall project goals on time
- Improved quality standards of company's digital printing process by effectively using QuarkXpress and Adobe Creative Suite
- Contributed to creative process through original ideas and inspiration
- Drove operational improvements which resulted in savings and improved profit margins
- MonicaDecker.com
- https://www.linkedin.com/in/monicad/
Skills
- Adobe Creative Suite
- Brand Development
- Budgeting and Allocation
- Business Development
- Campaign Management
- Copywriting
- Corporate Communications
- Customer Service
- Google Suite
- Market Strategy
- MS Office Organization
- Press Releases
- Problem Resolution
- Project Management
- Social Media
- Staff Management
Education
2006McColly School of Real EstateCity, StateIndiana Real Estate License | Referral Status
1989American Academy of ArtCity, StateAssociate: Graphic Design, Advertising
Additional Information
AWARDS, PERSONAL & TECHNOLOGIES
- 2019 RealTrends® Website Rankings Top 10 Websites for Best Mobile & Property Detail
- Leading Real Estate Companies of the World® Marketing Awards
- 2015-2019 Times' Reader's Choice Best of the Region / Best Real Estate Company
- 2017 Chicago Marathon Finisher
- 2018 Indianapolis Marathon Finisher
- 2019 Ragnar Finisher
- 2013 & 2020 NWI Influential Women Association Nominee
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Resume Strength
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Resume Overview
School Attended
- McColly School of Real Estate
- American Academy of Art
Job Titles Held:
- Senior Director of Marketing
- Marketing Manager
- Senior Art Director
- Assistant Art Director
Degrees
- Indiana Real Estate License | Referral Status
Associate : Graphic Design, Advertising
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