Managing, stabilizing and growing a $2 million book of specialty retail accounts, with a
focus on strategically developing additional offline modeling and digital product
solutions;
Coordinating internal solutions, analytics, and product representatives/teams to
contribute to sales, delivery, results/performance and overall satisfaction for client
base;
Liaising with OMC and CX representatives/teams to provide ODC representation in
broader Oracle engagements.
Opportunities in development include Bosch/Dremel
Tools, WC Bradley, Yoox/Net-a-Porter;
Contributing subject-matter expertise to define specific direct marketing best
practices and indirect sales opportunities alongside VP, Client Partnerships and Client
Partner associate.
Goal is to present solid business case to GBP and senior management
and implement comprehensive strategy as part of overall department growth plan.
Vice President, 03/XXX2 - 03/XXX5 Barclays Bank – Houston, TX,
Key member of Senior Leadership Team who:
Managed Director of Data Sales and Account Manager, with a focus on the highest
levels of customer satisfaction;
Established overall strategy for Media company data sales, resulting in gross revenues
in excess of $5 million;
Increased sales on existing accounts by expanding usage from existing customers
through creative segmentation/use of data.
These efforts routinely yielded consistent
double-digit revenue increases;
Led business development efforts company-wide, in conjunction with CEO, setting
strategic plan for growth.
Efforts resulted in the signing of new accounts;
Developed new accounts, acting as the primary liaison for product development and
quality control of data assets;
Spearheaded social media/content program and strategy for Twitter, Linkedin, and
corporate blogging efforts, to attract new clients and prospects.
Efforts led to
multiple engagements;
Datalogix 360A partner award winner - August XXX4.
Director of Marketing, 12/2005 - 03/XXX2 Cross Country Healthcare – Montana, AR,
Managed team of interns to conceive and execute corporate marketing strategy based on
knowledge of company objectives and market trends; these efforts consistently contributed
to Media company business growth in excess of 10% per year.
Responsible for ad budget in
excess of $150,000.
Transitioned new accounts and established business rules for ARM-client
interaction.
Designed and created marketing collateral for sales meetings, trade shows and company
executives.
Managed the in-house advertising program, consisting of print, electronic, and
media collateral pieces.
Created and distributed custom reports for clients.
Wholesale Sales/Reseller Account Manager, 12/1994 - 12/1999 American List Counsel – City, STATE,
Managed the day-to-day sales operations of over 60 premier accounts, including the
negotiation of all financial and service terms of individual client contracts.
Increased gross
sales for department in excess of 15% per year.
Work History
Senior Client Partner, 04/XXX5 - 04/XXX6 Oracle – New York, NY
Managing, stabilizing and growing a $2 million book of specialty retail accounts, with a
focus on strategically developing additional offline modeling and digital product
solutions;
Coordinating internal solutions, analytics, and product representatives/teams to
contribute to sales, delivery, results/performance and overall satisfaction for client
base;
Liaising with OMC and CX representatives/teams to provide ODC representation in
broader Oracle engagements.
Opportunities in development include Bosch/Dremel
Tools, WC Bradley, Yoox/Net-a-Porter;
Contributing subject-matter expertise to define specific direct marketing best
practices and indirect sales opportunities alongside VP, Client Partnerships and Client
Partner associate.
Goal is to present solid business case to GBP and senior management
and implement comprehensive strategy as part of overall department growth plan.
Vice President, 03/XXX2 - 03/XXX5 Adrea Rubin Media, Inc – New York, NY
Key member of Senior Leadership Team who:
Managed Director of Data Sales and Account Manager, with a focus on the highest
levels of customer satisfaction;
Established overall strategy for Media company data sales, resulting in gross revenues
in excess of $5 million;
Increased sales on existing accounts by expanding usage from existing customers
through creative segmentation/use of data.
These efforts routinely yielded consistent
double-digit revenue increases;
Led business development efforts company-wide, in conjunction with CEO, setting
strategic plan for growth.
Efforts resulted in the signing of new accounts;
Developed new accounts, acting as the primary liaison for product development and
quality control of data assets;
Spearheaded social media/content program and strategy for Twitter, Linkedin, and
corporate blogging efforts, to attract new clients and prospects.
Efforts led to
multiple engagements;
Datalogix 360A partner award winner - August XXX4.
Director of Marketing, 12/2005 - 03/XXX2 Adrea Rubin Media, Inc – New York, NY
Managed team of interns to conceive and execute corporate marketing strategy based on
knowledge of company objectives and market trends; these efforts consistently contributed
to Media company business growth in excess of 10% per year.
Responsible for ad budget in
excess of $150,000.
Transitioned new accounts and established business rules for ARM-client
interaction.
Awarded ARM Employee of the Year in 2006.
Marketing Manager, 12/1999 - 12/2005 Adrea Rubin Media, Inc – New York, NY
Designed and created marketing collateral for sales meetings, trade shows and company
executives.
Managed the in-house advertising program, consisting of print, electronic, and
media collateral pieces.
Created and distributed custom reports for clients.
Wholesale Sales/Reseller Account Manager, 12/1994 - 12/1999 American List Counsel – Princeton, NJ
Managed the day-to-day sales operations of over 60 premier accounts, including the
negotiation of all financial and service terms of individual client contracts.
Increased gross
sales for department in excess of 15% per year.
Education
Certification, Social Media: , Expected in XXX3 - - , GPA:
Penton Media - Online: Information Technology, Expected in 1998 - Raritan Valley Community College - Raritan, NJ GPA:
Bachelor of Arts: Economics/Philosophy, Expected in 1994 - Rutgers College - New Brunswick, NJ GPA:
Summary
Accomplished senior sales/marketing professional, subject-matter expert, and industry
leader with a proven track record of uncovering, developing, and maximizing strategic data
sales opportunities to help clients solve their customer acquisition problems profitably.
Datalogix 360A partner award recipient. High-energy, passionate evangelist for the power of
marketing data.
Affiliations
Direct Marketing Club of New York, Board Member (February XXX9-present)
Board Member, Rutgers University Big Data Curriculum Board (September XXX7-present)
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