A servant leader, highly skilled at motivating people; marketing, sales, finance, and business development professionals to achieve annual goals as a team. Successful marketing leader with proven accomplishments in driving market growth and firm profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivates personnel to maximize performance.
Skills
Product Promotion
Relationship Building
Detail-Oriented
Trade Show Coordination
Strategic Planning and Alignment
Strategic Marketing
Contract Negotiation
Market Research Analysis
Complex Problem Solving
Budget Forecasting
Marketing Strategy Development
Microsoft Office
Marketing and Advertising
Social Media Strategy
Promotional Events
Education
University of Southern CaliforniaLos Angeles, CA, Expected in 08/1999 – –MBA:Marketing & International Business - GPA:
Elected to Vice President for Graduate Student Government for two terms
Graduated with Honors, Dean's List 1997-1999
University of Texas At AustinAustin, TXExpected in 08/1994 – –Bachelor of Science:Film/Communications - GPA:
Accomplishments
Additional Non-Profit/Academic Experience
Instructor/Faculty Member (2002 to Present) - University of Phoenix/ University of Ashford/Southern New Hampshire University
CEO/Top Dog, The Little Red Dog, Inc. – Non-Profit Rescue (2011 to Present)
Work History
Bandai Namco Holdings Inc. - Senior Brand Manager Irvine, CA, 01/2012 - Current
Drive revenue growth through development and execution of comprehensive, strategic, integrated marketing campaigns with mix of inbound and outbound programs including digital advertising, Public Relations, demand generation, traditional advertising, social media, growth driven website design, content creation, and events.
Manage advertising, PR, social media, and other marketing agencies developing integrated marketing campaigns that drive quality leads in print and digital channels.
Monitor competitive intelligence and industry trends to capitalize on new business development opportunities.
Selected Contributions:.
Refreshed customer interest through creation of Baldwin Design Counsel, Brand Ambassadors comprised of architects and designers which generated $650K in sales.
Attained 64M collective media impressions and 10K quality sales leads from PR and marketing activities.
Conceptualized and successfully launched Design Summit event and aligning social media campaign that produced 65,795 engagements and 1M impressions.
Designed interactive website and supporting smartphone apps that redefined customer experiences and boosted product interest.
Honored at Consumer Electronics Show with CES Editor’s Choice award and four other awards for integrated campaigns.
Nominated for Brand Builder Marketer of the Year award.
Developed innovative marketing campaigns based on key objectives.
Motivated team members to continuous improvement in promoting and selling target products.
University Of South Carolina - Business Consultant Columbia
College/Division
College Of Arts And Sciences
Depart, SC, 08/2009 - 12/2011
Excelled in business development, marketing, and sales leadership roles for B2B and B2C clients.
Solidified client market leadership positions, forged strategic partnerships, and introduced innovative digital marketing programs to increase annual revenue.
Provided clients with team building and leadership support while managing graphic designers, marketing consultants, finance managers, product managers, and digital marketers.
Selected Contributions:.
Developed new product management organization from ground up including all standard operating procedures and processes to advance innovation.
Revamped Solar World, Beta Engineering, and other client brands to be more customer-centric and demand-driven.
Motivated creative and finance teams to achieve project goals by providing mentorship, and constructing incentive programs to ensure goal attainment.
Successfully customized integrated marketing campaigns to effectively generate leads through PPC, display advertising, PR, and social media.
Catalyst for product innovation while managing cross-function product management and marketing team delivering sales forecasts, market strategy, packaging design, branding, and market intelligence, delivering $250M in revenue
Mentored direct reports in best practices for creating business cases, analyzing product metrics, conducting external market research to augment demand generation, and other tactical elements to support professional growth and sales achievement.
Selected Contributions:.
Overcame depressed building market in 2008 recession launching new luxury building product that exceeded revenue targets of $100M
Relaunched company website incorporated more areas for lead capture
Developed inside sales role with infrastructure to drive $500m in leads
Managed direct reports and cross functional teams to achieve business goals
Full P&L responsibility and $2M budget
Manhattan College - Faculty New York, NY, 04/2005 - Current
Provided detailed instruction and role modeling for marketing, business, advertising, public relations and entrepreneur classes for over 5,000 undergrad students
Presented lectures and conducted discussions to increase students' knowledge and competence using visual aids such as graphs, charts and slides.
Planned and documented programs of study meeting individual needs and abilities of students.
Faculty of the year award-Ashford University
Ancient Nutrition - Brand Manager Nashville, TN, 01/2000 - 08/2005
Generated $160M in sales in year one of Banquet Homestyle Bakes launch.
Managed a $30M advertising and promotion budget with full P&L responsibility, oversight of external agencies, and seven direct reports while managing multiple company brands and seven direct reports.
Built new products from ground up generating hundreds of millions of dollar in revenue and potential new product opportunities during tenure.
Led product development for most profitable brands including Chef Boyardee, Swiss Miss, and Snack Pack.
Bestowed with multiple performance awards including Kennedy Marketing Excellence Award.
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