sales and marketing vp equivalent resume example

• Proven leader with a continuous improvement mindset that created and drove business activities that increased topline revenue by over 100% from 2016 to 2021.
• Developed an integrated Brand and Digital marketing strategy that included SEO, social media, marketing automation, lead generation, lead qualification, and lead distribution that advanced customer retention and drove a 238% increase in our customer database.
• Launched five new product lines from 2015-2020 that grew to represent over 50% of revenue growth through 2021.
• Recognized as a strong team leader.,annually achieved one of the highest engagement scores across 16 department heads.
• Co-leader of the cross-Marvin enterprise project team that launched TruStile Exterior Entry Systems in November 2020. Imagined and co-led webinar-based product training efforts that resulted in 500 dealer representatives being trained on the product within 6 weeks of launch. As a result, revenue met the forecast for 2021.
• Executed B2B show homes in conjunction with the NAHB from 2016-2019, resulting in experiences and content that inspired our trade audiences, including dealers, high-end residential architects, interior designers, and custom home builders.

• Directed a team of 24 marketing and sales professionals, to drive results for product launches with a cohesive and compelling sales and marketing platform.
• Developed the “Feel. Newton Running” integrated brand platform to leverage unique product attributes and establish brand attributes to retain current runners and attract new runners to the Newton Running Brand.
• Refined field sales support approach to include integrated product launch events with in-store support and distributed digital content as key deliverables; for use at 600 nationwide specialty running and sporting goods retailers.
• Led e-commerce optimization and new customer acquisition efforts resulting in a 12% growth in direct-to-consumer sales.

Brand Manager- Bud Light

• Led and directed two Associate Brand Managers in creating strategy and execution for Bud Light’s key sports relationships including the NFL, NBA, UFC, and Winter Resort properties with a total scope of responsibility for over $200 million in marketing investment.
• Oversaw development and execution of an integrated marketing program including packaging, in-store, experiential, digital television, and radio executions to support Bud Light’s sponsorship of the NFL.
• Planned and delivered the most successful experiential activation in brand history with the Bud Light Hotel, resulting in 1.2 billion earned media impressions in the week leading up to the 2014 Super Bowl.

Brand Manager- Budweiser Select/Select 55

• Led and directed an Associate Brand Manager and a cross-functional team in developing a new brand family positioning and optimizing the short and long-term role of the Select Brands; successfully stabilized the brand and positioned for growth.

Digital Marketing Manager - Michelob ULTRA / Select 55

• Delivered a content factory approach for MichelobULTRA.com and increased mobile, social, and web metrics for the brand.

Manager, Creative Development

• Implemented an online video and social distribution strategy across brands.
• Supported “Here’s to Beer”, a digital media, PR, and advertising initiative to showcase the benefits of beer.