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Sales and Marketing Director Resume Example

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SALES AND MARKETING DIRECTOR
Executive Profile
Business development professional experienced in sales management, marketing, technical presentation creation and service training.
Skill Highlights
  • Microsoft Word, Excel, PowerPoint, Outlook, QuickBooks, and Internet.
  • Small business development
  • Product development
  • Project management
  • Business operations organization
  • Market research and analysis
  • Cost Reductions
  • Time management
  • Public policy background
  • Data collection and analysis
  • Economic development
  • Financial policy development
  • Project management
  • Leadership/communication skills
  • Customer-oriented​
  • Employee relations
  • Employee Motivation & Training
  • Employee Scheduling
  • Negotiations expert
  • Client account management
  • Human resources
  • Cultural Communications
  • Community development​
  • Social media​
  • Inter-governmental and legislative relations
  • Local government background
Core Accomplishments

  • Served as key contributing member to Leadership team.
  • Managed a successful sales team of three members who consistently exceeded sales goals by 10% in group sales and 15 % of event sales each month.
  • Mentored and coached employees resulting in outstanding performance at Best Western Falls Church Inn and Governor House Inn, Falls Church, VA
  • Spearheaded all company-wide prospecting, marketing and closing endeavors. 

Fielded and processed up to 40 calls per week.
Fielded and processed up to 40 calls per week.Spearheaded all company-wide prospecting, marketing and closing endeavors. Spearheaded all company-wide prospecting, marketing and closing endeavors.
Selected Career Accomplishments
October 2013 to Current
Namastay Inns & Lodging Governor House Inn & Best Western Falls Church InnFalls Church, VASales and Marketing Director
  • Increases profits by developing, initiating, and managing
  • Develops and implements strategic marketing and sales plans.
  • Develops and manages sales/marketing budgets.
  • Plans and oversees advertising and promotion activities including printing, online, electronic media and direct mail.
  • Develops and recommend product positioning, packaging and pricing strategy to produce the highest possible long-term market share.
  • Ensures effective control of marketing results, and takes control action to guarantee that achievement of marketing objectives falls within designated budgets.
  • Oversees and evaluates market research and adjust marketing strategy to meet changing market and competitive conditions.
  • Monitors competitor products, sales and marketing activities.
  • Establishes and maintains relationships with industry influences and key strategic partners.
  • Guides preparation of marketing activity reports and presents to executive management.
  • Direct sales forecasting activities and sets performance goals accordingly.
  • Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
  • Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotes and goals.
  • Represents company at trade association meetings to promote product.
  • Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
  • Coordinates liaison between sales department and other sales related units.
  • Analyzes and controls expenditures of division to conform to budgetary requirements.
  • Assists other departments within organization.
  • Prepares periodic sales report showing sales volume, potential sales and areas of proposed client base expansion.
  • Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
  • Directs product research and development.
  • Manages and direct staff, including recruitment, selection and development to achieve Company goals and objectives.
May 2008 to October 2013
Intus WindowsGeorgetown, DCOffice Manager/Estimator
  • Maintained technical knowledge by attending educational workshops, reviewing technical publications.
  • Managed projects and accounts.
  • Prepared proposals using Microsoft tools (Word, Excel, Power point) and in-house software.
  • Entered sales orders.
  • Communicated with current and prospective clients (individuals, organizations, distributors).
  • Provided information to the clients about super energy efficient windows, doors and curtain walls.
  • Coordinated with vendors.
  • Addressed customer questions and concerns regarding products, prices and availability.
  • Established 5  new accounts in only 3 months through successful client development.
  • Determined the cost and pricing of proposals and bids.
January 2006 to May 2008
Regional LibraryPernik, BulgariaLibrarian
  • Provided in-person, telephone, and email reference services to library community.
  • Guided patrons in using electronic resources, databases, and Internet searching.
  • Advised and recommended books where required. Managed checking out/in of books.
  • Performed cataloguing and classification of print, audio-visual and electronic resources.
  • Planned, implemented, and publicized young adult programs, including the summer reading series and orientation to the library. 
  • Developed and enforced circulation policies and procedures.
  • Led the library's volunteer program, including supervising the work of 2 volunteers each week. 
  • Troubleshooted technical problems with library computers and other technology.
Education
2017
George Mason University
Arlington, VA, USAInternational Commerce and Policy
Master of ArtsIn progress.
2008
Sofia University "St. Kliment Ohridski
Sofia, BulgariaLibrary and Information Sciences
Bachelor of Science
Skills
advertising, audio, budgets, catalogs, closing, community relations, competitive, client, clients, databases, direct mail, Direct sales, doors, email, employee training, energy efficient, executive management, senior management, forecasting, Government, market research, marketing strategy, marketing, market, meetings,  Monitors, negotiating, packaging, positioning, presentations, pricing strategy, product research, progress, promotion, proposals, publications, QuickBooks, recruitment, research,sales, sales plans, staffing, strategic, strategic marketing, telephone, workshops
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Resume Overview

Companies Worked For:

  • Namastay Inns & Lodging Governor House Inn & Best Western Falls Church Inn
  • Intus Windows
  • Regional Library

School Attended

  • George Mason University
  • Sofia University "St. Kliment Ohridski

Job Titles Held:

  • Sales and Marketing Director
  • Office Manager/Estimator
  • Librarian

Degrees

  • International Commerce and Policy Master of Arts
    Library and Information Sciences Bachelor of Science

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