High-performing Manager with 20+ years of retail experience at the store, field support and corporate office levels including 16+ years with Guitar Center. I thrive on working with all levels of the organization and vendors to drive sales performance as well as create and implement tactics to achieve company goals.
Strong product knowledge
Consistently meet goals
Adobe, PowerPoint, Excel
Retail Project Manager, 02/2015
to Current Guitar Center – Westlake Village,
Manage entire fixtures program for Guitar Center as liaison between the company and our vendors.
Identify all fixture needs and place all orders for new stores and remodel projects.
Member of Store Design team that creates all new store and remodel floor plans.
Responsible for floor plans and fixture layouts for 2015 DJ Retrofit Program as well as store communication and managing installation.
Worked directly with our sourcing, construction and real estate teams on a 10-month RFP initiative to select a new fixture vendor.
Spearheaded the conceptual drawing phase and conducted the executive prototype review/approval meetings before fixture production started.
Successfully transitioned the new fixture vendor and traveled to new store projects to oversee installation.
Partnered successfully with our construction team to create a fixture delivery schedule that meets our new store and remodel timelines.
Developed and rolled out a formal process for receiving fixtures to reduce costs due to replacement orders.
Visual Merchandising Manager, 03/2008
to 01/2015 Guitar Center – Westlake Village,
Managed all merchandising guidance, planogram creation and implementation chain-wide for the drum division.
Responsible for resolving merchandising challenges in the stores and providing guidance to improve sales with better presentation.
Partnered successfully with buyers to produce sales growth in the drum categories by constantly raising the merchandising standards.
Built and managed strongvendor relationships to generate sales growth through the successful roll outs of new products and promotions with creative merchandising tactics.
Coordinated marketing efforts including all in-store signage and print tactics.
Active participant in NAMM vendor meetings with drum buyers where I provided merchandising guidance to support successful new product launches.
Collaborated with sales, operations, loss prevention and marketing to create monthly merchandising guides and the annual holiday merchandising guide.
Opened new stores and led sales teams from day one of merchandising through the Grand Opening.
Regional Product Specialist, 01/2006
to 02/2008 Guitar Center – Dallas,
Managed the Training & Merchandising program for the drum division across the south/east region of the company.
Oversaw four District Product Specialists in my Region and traveled to stores in their Districts to support training objectives.
Responsible for writing certification training guides/tests and product presentations used to train salespeople.
Created a majority of the online content for drums when the company transitioned to eLearning training on Saba in 2007.
Trained, coached and mentored staff in the stores while improving product knowledge, merchandising displays and sales performance.
Worked with multiple District Sales Managers to increase focus on training and offered new techniques to achieve desired results.
Visited vendor factories at Zildjian, Sabian, Drum Workshop, Remo, D\'Addario, Vater, Promark and Pork Pie.
District Division Manager, 02/2003
to 01/2006 Guitar Center – Phoenix, AZ / Los Angeles,
Managed the Training & Merchandising program for drum division in a District based in Phoenix with 11 stores across Arizona, Nevada, Utah and Colorado.
Quickly increased the skill levels of the sales people in drums through our product certification program.
Improved sales performance with one-on-one training and better merchandising throughout the District.
Partnered with Store and District Managers to get support for training initiatives.
Relocated to Los Angeles in 2004 to take over a struggling District and achieved a 10% comp sales increase.
Created a monthly newsletter for my District which identified top 10 sales people, reinforced training objectives and promoted upcoming sales events like Drum Off.
Led my Districts through the sign up process, selection of judges, event execution and worked the Grand Finals for Drum Off.
Assistant Manager / Department Manager, 06/2000
to 01/2003 Guitar Center – Sacramento,
Responsible for sales management, sales support, customer service and overall sales performance of the store.
Key holding manager responsible for the closing procedures, counting/depositing money and preparing the store for the open of business.
Led sales teams to achieve company performance goals.
Consistently achieved personal sales goals.
Top performing salesperson in Drum Department in 2002.
Department Manager, 01/2000
to 06/2000 OfficeMax – Sacramento,
Managed the sales and merchandising of the furniture department.
Sales support in print department.
Managed inventory receiving and stocking.
Assistant Manager, 01/1995
to 12/1999 Smart & Final – Phoenix, AZ / Huntington Beach, CA / Sacramento,
Key holding manager responsible for leading staff, dealing with vendors, working the cash register/check out, customer service, inventory receiving, stocking and merchandising.
Accountable for closing procedures including counting cash and checks, processing credit card transactions, completing bank deposits and running all end of day reports.
Completed 3-day internal Leadership Training Program in 1998.
Certified to use a forklift to unload weekly inventory trucks.
Led teams during after hours restocking shifts.
Started with company during college in Phoenix and relocated twice to Huntington Beach and Sacramento.
Associate of Arts: Business,
1998 Glendale Community College - Glendale,
Company Leadership Award in 2004
District Division Manager of the Year Award in 2004