Bachelor of Arts:Sociology May 2014University of Michigan, Ann Arbor, MI
Minor in American Culture
3.41 Major GPA, 3.13 Cumulative GPA
Applicable courses include: Statistics, Marketing, Upper-Level Writing, & Social Research Methods.
Relevant Professional Experience
University of Michigan Department of SociologyAnn Arbor, MIResearch Project Manager07/2013 to Current
Analyzed and observed statistical trends of research participants in correlation to the topic of study that helped to develop conclusions in the research.
Monitored team progress and enforced deadlines and trained members on qualitative interviewing techniques, while also serving as a mentor to junior team members.
Assisted with completion of application to Institutional Review Board (IRB) which lead to approval for the topic of study.
Drafted action plans and led meetings with a doctoral student to review project status and proposed changes which created a more organized study with accurate statistics and information.
The Black Sheep Ann Arbor, MIAdvertising Sales Manager04/2013 to 08/2013
Continually sought out and approached new potential clients through professional meetings which created business growth in a new market.
Delivered consumer market analysis to clients to ensure their advertising is correctly targeting the college market, which lead to stronger client relationships and ensured their knowledge of the consumer market they were targeting.
Analyzed ratings and features of competitors to evaluate the effectiveness of marketing strategies which lead to the creation of a new marketing technique to ensure the highest possible level of revenue in this new market.
Campus Special, LLCAnn Arbor, MIBrand Manager01/2013 to 04/2013
Managed all social media programs, including: Twitter, Facebook and message boards in order to communicate effectively to the desired market and increase brand loyalty and consumer relationships.
Increased conversion rates by 50% through various contests and promotions, which lead to an increase in sales for the Campus Special brand throughout this particular market.
Worked directly under Online Sales Manager completing weekly assignments and developing my own promotional ideas, which were carried out through the management team and strengthened professional relationships with all clients.
University of Michigan Office of Undergraduate AdmissionsAnn Arbor, MIVisitor Service Specialist and Tour Guide07/2012 to Current
Created PowerPoint presentations, Excel Spreadsheets, and Microsoft Word documents to aid in office development and organization.
Boosted company efficiency and customer satisfaction by streamlining processes deemed inefficient and communicating with prospective clients via social networks, emails, phone calls, etc.
Developed metrics used to determine inefficiencies and areas for improvement.