Experienced Research Director with a diverse background including Public Opinion Research, Brand Awareness and Reach, Communications Tracking, and Syndicated Research. Proven track-record of building and strengthening client relationships.
Expertise in Microsoft Office (Excel, Word, PowerPoint) and SPSS, with basic understanding of SAS and Stata. Skilled in client relationship management, project management, data analysis and storytelling.
Research DirectorOct 2014 to Current GfK － Chicago, IL
Strengthen struggling relationships and build new relationships by understanding clients' research objectives, addressing potential concerns, implementing solutions to previous issues, and surpassing expectations in timeliness and quality of the final results. Since being at GfK, I have rebuilt our relationships with three high-profile clients. These clients are now happy research partners and have brought in additional work exceeding $1 million, both from their continued work with us and from positive references to colleagues. Additionally, I manage two staff members and mentor others by teaching the best practices for project and client management.
Senior Account ManagerMay 2011 to Oct 2014 Ipsos － Chicago, IL
Specialized in addressing research objectives related to market understanding and brand strategy for a variety of restaurants and retailers. Focusing on the consumer's motivation, I was able to effectively tell a story to my clients about how best to position their brands in order to differentiate from their competitors and fully meet their consumer's needs. My research resulted in new communication strategies and new branding for top retailers.
Sampling and Projections ManagerAug 2006 to May 2011 IRI － Chicago, IL
Managed recurring, multi-year project of building and maintaing marketing areas for grocery, drug, and mass retailers. At IRI, I worked closely with retailers that provided their POS data to coordinate
Education and Training
Bachelor of Arts, Sociology Analysis and ResearchMay 2006University of Wisconsin － MadisonSociology Analysis and Research 3.6 / 4.0 No text of specified style in document. (Error! No text of specified style in document.) 2