A skillful and dedicated bilingual management professional with over 25 years of extensive experience in the equipment rental industry. Manage the daily operations thru the skills of team building and budgeting to increase profit margins. Direct and support sales to capture market share while strengthening customer relations. Demonstrated the capacity to provide and manage comprehensive fiscal year profit and loss responsibilities, allocation and monitoring staff scheduling, coordinating and dispatching of fleet. Developing, enforcing and maintaining detailed company policies and procedural processes that reduce redundancy, improve accuracy and efficiency. Achieve organizational objectives for profit center and staff. Proficient in Microsoft Office, Word, Excel, Windows Vista, Wynne System, Quipware and Ramco. Proficient in English and Spanish.
Coast Crane CompanyCity Of Industry, CARental Manager12/2014 to Current
the daily operations of the rental department by monitoring all rental
transactions and verifying company procedures are met on all lease agreements.
Coordinate transportation of cranes with customers and trucking companies.
Support sales force with managing Customer Aging Reports, bid alerts and PEC alerts.
Support the Sales Team and Regional Managers by managing the equipment fleet for both divisions in the company for all locations in Southern California. Mobile crane fleet consisting on carry deck cranes, boom trucks, rough terrain cranes and crawler cranes. Tower crane fleet consisting of self-erect towers, top-slewing towers, hoist and elevators.
Created & manage Mobile Crane Dispatch Report for tracking mobile crane fleet, expirations of certifications, PM services, DOT & 90 day inspections for the So Cal fleet. This contributed in 97% accuracy rate for So Cal Quality Start KPI's in 2015.
Created & manage Tower Crane Dispatch Report for tracking of start & end dates of the tower crane fleet for all active jobs in the U.S. and Canada. This contributed in a 19.1% increase in KPI utilization for 2015.
Assisted with creating new company policies & procedures. The focus was to track and document all necessary documents required for every lease agreement for both divisions.
WEST COAST EQUIPMENTCorona, CAField Service Manager01/2014 to 12/2014
Support the dealership by managing the field service technicians to service/repair all rental fleet and customer owned machines on a daily bases by urgency of service needed.
Manage WIP report to assure prompt and accurate billing.
Collaborated and communicated with management, sales force, rental department, service department and customers on status of on-going work orders, repairs and quotes with detailed accuracy.
Developed a Preventative Maintenance Program to manage 12
million in rental fleet leading to a 16% reduction in PM internal cost for
Implemented the same Preventative Maintenance Program to
manage over 150 customer owned units leading to an increased averaging of 10k
per month in billable work performed in the field and shop for 2014.
Streamlined policies and procedures of the daily tasks for the department resulting in the increase of the technicians efficiencies.
VOLVO CONSTRUCTION EQUIPMENT & SERVICES (VCES)Corona, CAService Manager05/2012 to 08/2013
dealership support for the full Volvo, Ingersoll Rand and La Bounty produce line by efficiently managed the daily operations of the Service Department with a sense of urgency and detailed
Managed all work in progress consisting of field and shop jobs, oversee WIP report, warranty claims, rental check out/in, PDI of new and sold equipment.
Collaborated and communicated with management, sales force, warranty department, Volvo factory and customers on status of on-going work orders, repairs and quotes with detailed accuracy.
Met and/or exceeded monthly P&L forecast from 2012 thru
2013 from $125k monthly avg. to $175k monthly avg. by increasing the volume of
billable work performed providing Care Inspections and PM services for customer
Reduction of over $10k yearly cost in shop and outside labor expenses by changing or negotiating hazardous waste disposal, mobile repairs, and shop supply vendors.
Implemented new or nonexistent policies and procedures for the department's safety program. This consisted of a monthly safety meeting program, bi-annual fire drill, yearly crane certification, forklift certification, business plan, DOT/driver logs and records.
Support technicians by enrolling them into technical
courses, instructor lead courses and providing product updates.
Improved new culture in the department by developing and implementing team work.
COLE EQUIPMENTRiverside, CAOperations Manager04/2011 to 03/2012
Lead a winning team of 18 employees with 8.0 million in
Managed daily operations of the profit center by overseeing
all rental transactions for billing along with equipment maintenance and
daily, weekly, monthly KPI reports and records.
Establishing a business development plan to
support/coordinate sales force, mechanics and drivers to improve quality &
service on a timely manner.
Increased rental revenue and ancillary charges on a monthly
basis by an avg. of 28% or more every month.
Created and established Work Order policies to track
customer damages, repairs and maintenance needed for the rental fleet. This in
turned reduced the parts inventory and cost of repairs by an avg. of 11%.
SUNBELT RENTALS / PUMP & POWERFontana / La Mirada, CABranch Manager / Operations Manager04/2002 to 04/2011
Provided a high-level of management support for staff of 26 and 11.0 million in rental inventory.
sales force of 3 to surpassed four consecutive quarters and was awarded largest
profit margin achieved in western region in 2007.
Achieved highest score of 86% on yearly company policy &
procedures internal audits in 2007 & 2008.
Maintained 12-18% branch profit margin while reducing head
count by 10 going into 2008 recession.
Collaborated with other branch managers to oversee sales representative territories of potential sales and rentals, communicating with customers and sales force regarding equipment needs while maintaining a solid profit margin to increase market share.
company expenses by identifying cost-effective changes such as fuel expense,
staffs hourly time management, negotiating re-rental rates as well as outside
haulers and venders year over year.
staff to deliver company “No Sweat” Guarantee of satisfaction, on-time
delivery, service, availability and after hour's response or rental is free as
per company guidelines.
provided and managed monthly payroll, budgeting, P&L and sales expense reports.
Coordinating and dispatching of staff for all site projects and daily tasks required for pump & power.
High School Diploma:General studies 1987El Paso High School , El Paso, TX, El Paso
Diploma:Business Administration and Management1992Nation Business Academy , Van Nuys, CA, Los Angeles
2 years attended:Business Management1996Los Angeles City Collage, Los Angeles, CA, Los Angeles