Regional Marketing Director Resume Example

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Professional Summary

Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage [Number] years of marketing experience to take on dynamic new role at [Company]. Multifaceted Marketing Manager with strong marketing technology background and expertise in multiple industries. Designed and implemented [Number] lucrative marketing campaigns in previous year. Superb communications skills and knowledge of marketing metrics enabled achievement of desired results. Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management. [Job Title] with in-depth knowledge of SEO strategies, multiple analytic and tracking tools and [Software] report generation. Guides SEO strategy for medium-sized businesses and executes SEO-driven lead generation campaigns for large clients through [Action] to garner [Result].

Work History
Clubcorp Club Operations, Inc. - Regional Marketing Director
Johns Creek, GA, 04/2020 - Current
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
  • Increased website traffic by average of [Number]% each month using cutting-edge inbound marketing techniques.
  • Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
  • Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
  • Implemented marketing strategies which resulted in [Number]% growth of customer base.
  • Supervised marketing for product launches, including public relations tasks, direct mail pieces, trade shows, sales training and e-mail blasts.
  • Boosted brand awareness with target customer demographics with social, print and email campaigns.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail.
  • Assessed and strengthened client digital presence, including rewriting website copy, authoring blog posts and updating social media platforms.
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
  • Created content strategies for digital media.
  • Increased [Product or Service] sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
  • Compiled product, market and customer data to forecast accurate sales and profit projections.
  • Coordinated creation and deployment of videos, social media posts and other marketing collateral.
Deluxe Corporation - Executive Marketing Director
Charlotte, NC, 06/2017 - 04/2020
  • Improved sales by managing sales lifecycle from lead generation through contract negotiations and closings.
  • Increased profitability and pipeline development by leveraging multiple sales strategies and distribution channels.
  • Managed revenue models, process flows, operations support and customer engagement strategies.
  • Used prospecting and client development techniques to produce more than 46% more fresh leads and maintain solid conversion rate.
  • Updated sales strategies and marketing channels to increase overall profitability by over 40%.
  • Increased account base by roughly 240 clients over less than 1 year , leveraging networking and referrals.
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
  • Increased profit margins by [Number]% through maximizing new product introductions.
California Carpet Flooring Inc. - SEO Specialist
City, STATE, 10/2011 - 06/2017
  • Qualified incoming team marketing and sales leads to assist with prospecting new contacts.
  • Identified 43+ new sales opportunities each week and leveraged knowledge of company goals and strategies to offer insight into viability of potential connections.
  • Tracked leads in Hubspot, SPLICE, Yelp, Google in one spreadsheet, maintaining robust database of contacts and sales activities.
  • Shadowed sales professionals to gain deeper insight into best practices and strategies for maximizing sales revenue.
  • Conferred with customers to understand needs and make targeted materials and package option recommendations.
  • Researched and implemented search engine optimization recommendations in accordance with development methodology.
  • Collaborated with [Job title] team to investigate critical SEO-related issues and provided impactful solutions.
  • Analyzed demographic data to determine optimal targets, messaging and tactics for persuasion.
  • Completed in-depth reviews of market conditions and customer preferences for [Type] products.
University Of California, Riverside Riverside, CA Expected in Bachelor of Science : Logic & Analytical Reasoning - GPA :
  • Spearheaded development of company sales and CRM program.
  • Increased fiscal gross sales 43% by developing new in-person and online marketing initiatives.
  • Managed the 2020 Year award winning sales team at Lakeview Painting & Design LLC.
  • Exceeded monthly quota by over 10k/month, for 8 consecutive months.
  • Brought in 213 new customers within my first 95 days as Lead.
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
  • Campaign development
  • Regional campaign management
  • Budget administration
  • Brand development
  • Public and Media Relations
  • Keyword optimization
  • Ad development
  • Customer Demographics
  • Analytics and SEO
  • Marketing and advertising
  • Business Development
  • Strategic Planning
  • Vendor relations
  • Graphic design
  • Product Marketing
  • Digital marketing
  • Branding

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Resume Overview

School Attended
  • University Of California, Riverside
Job Titles Held:
  • Regional Marketing Director
  • Executive Marketing Director
  • SEO Specialist
  • Bachelor of Science