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regional latam public relations media manager resume example with 16+ years of experience

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Jessica Claire
, , 100 Montgomery St. 10th Floor (555) 432-1000, resumesample@example.com
Summary

Results-focused and detailed-oriented brand communications professional with 10 years of experience in the luxury segment. Proactive leader with strong analytical background and extensive international experience with strengths in adapting to new industries and markets quickly, maximizing budgets ROI and managing tight deadlines. Adept at managing concurrent objectives to promote efficiency and influence positive outcomes. Native English and Spanish speaker, fluent in Italian.

Skills
  • Business Trend Identification
  • Problem Solving
  • Sales and Marketing
  • PR & Media Communications Strategies
Experience
01/2020 to Current Regional LATAM Public Relations & Media Manager Honeywell | North Branford, CT,
  • Collaborated with cross functional business units in HQ and local market to define media strategy in line with business priorities by season by category.
  • Measured and reported on media campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
  • Worked with media and digital agencies to develop media plans and identify critical metrics (e.g., engagement, views, online conversations, tonal sentiment, site traffic, conversion and ROAS etc.).
  • Partner closely with E-Commerce, creative and other marketing/global communications teams to ensure programs effectively communicate the brand message and provides our consumers with an efficient cross-channel experience.
  • Manage all program execution including the development or localization of all assets, content and translations, issuing creative requests, managing all timelines and resources, as well as, monthly reporting.
10/2014 to 01/2020 Regional LATAM Public Relations Manager Bulgari | City, STATE,
  • Partnered with Director of Communications to establish overall public relations and external communications strategies.
  • Built and maintained relationships with key lifestyle and trade media titles.
  • Oversaw strategic PR event planning, executive presentation materials and visual presentations.
  • Achieved and maintained top ranking positions in editorial coverage for the main categories in key markets Brazil (jewelry #1, watches #3) Mexico (jewelry #1, watches #1)
  • Briefed, managed and evaluated external agency relationships to drive maximum exposure, thought leadership and brand positioning effectiveness.
  • Planned, managed and prepared public relations department budget and schedule to handle demanding PR requirements for the three brand categories: jewelry, watches & accessories.
  • Collaborated cross-functionally to develop story angles, thought leadership and programs to achieve maximum media exposure.
  • Managed the production of internal tools such as newsletters and social media accounts to increase the flow of communication and foster a greater sense of community.
  • INSERT CELEBRITY / INFLUENCER MANAGEMENT
  • Develop rapport with retail and wholesale teams to support their initiatives and business needs.
  • Managed team personnel, budget and schedule to handle demanding PR requirements.
  • Cultivated influencer and blogger outreach program to build active brand ambassador network.
  • Managed social media influencer marketing campaigns to amplify brand's messaging and drive traffic to e-commerce sites
10/2012 to 10/2014 Public Relations Associate Manager Bulgari | City, STATE,
  • Planned, managed and prepared public relations department budget ~ 7M USD.
  • Collaborated cross-functionally with Senior Manager to develop story angles to achieve maximum media exposure.
  • Supervised and coached junior (interns) and external personnel (temps, agencies)
  • Oversaw and coordinated all national and regional press requests with the help of the PR Assistant.
  • Handled requests for meetings and interviews with company executives and experts.
  • Strategized plans for improving control systems and structures to improve resource utilization.
  • Tracked editorial coverage, prepared summary reports and analyzed trends
  • Presented the new product launches for jewelry, watches and access to the press, attending Milan FW, High Jewelry shows and global watch fairs (Basel)
  • Worked closely with the events team to coordinate local presentations and PR events
10/2007 to 09/2011 Internal Audit Manager Altra Industrial Motion Corp. | City, STATE,
  • Successfully implemented compliance guidelines in multiple subsidiaries and reduced procedures testing by 65% while continuously improving the efficiency rates.
  • Planned and managed fieldwork reporting of multi-year compliance effort for 10+ global sites, while designing, updating, and maintaining process documents for each site throughout the year.
  • Identified areas of potential risk and opportunities for improvement, performed testing procedures; presented audit results and documented recommendations, monitored the implementation of corrective action plan.
  • Performed ad-hoc operational and fraud investigation audits (ie. TB Woods, HR & CORT, Procurement Card Audit, Executive T&E, Asset & Inventory Transfers, etc.) at various foreign locations including UK, China, Mexico, Germany & Slovakia.
  • Performed Sarbanes-Oxley implementation for new acquisitions and non-complaint sites, served as liaison to external auditors.
  • Developed Expense and Reimbursement system for newly acquired international subsidiaries; increasing accuracy and timeliness of the process by 30%
05/2004 to 10/2007 AABS Sr. Associate Ernst & Young | City, STATE,
  • Managed 401K and SOX 404 audit projects at senior level as a junior associate.
  • Prepared and communicated audit plans to senior management team.
  • Analyzed financial statements and past procedures to identify potential audit issues, unusual relationships, and enhance audit techniques for the current year.
  • Identified risks using audit fundamentals and best practices.
  • Trained and supervised junior internal audit staff; assisted in the recruiting and screening of potential hires; mentored summer internship program participants.
Education and Training
Expected in 09/2012 MBA | International MBA in Industrial Design, Fashion An Bologna Business School, Bologna Italy, GPA:
Expected in 05/2005 Master of Science | Accountancy University of Virginia, Charlottesville, VA GPA:
Expected in 05/2003 BBA | Finance University of Massachusetts Amherst, Amherst, MA GPA:
Expected in 05/2003 Bachelor of Arts | Journalism University of Massachusetts Amherst, Amherst, MA GPA:
  • Magna cum laude graduate
  • Minor in Spanish
  • Business Society & Language Program - University of Seville
Languages
English:
Native/ Bilingual
Negotiated:
Spanish:
Native/ Bilingual
Negotiated:
Italian:
Professional
Negotiated:

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Resume Overview

School Attended

  • Bologna Business School
  • University of Virginia
  • University of Massachusetts Amherst
  • University of Massachusetts Amherst

Job Titles Held:

  • Regional LATAM Public Relations & Media Manager
  • Regional LATAM Public Relations Manager
  • Public Relations Associate Manager
  • Internal Audit Manager
  • AABS Sr. Associate

Degrees

  • MBA
  • Master of Science
  • BBA
  • Bachelor of Arts

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