25+ years experience in motocross industry. Expertise includes, racing professionally, providing rider support for race teams, athletes, and building brand awareness through editorial and events
Professional motocross athlete for 12 years
Brand Awareness
Responsible for the day to day interaction and support of factory race teams, riders, media, and event promoters. Highlighted race teams include JGR Yamaha, Rockstar KTM, Troy Lee Honda, Star Yamaha, Butler Brothers KTM and KTM Offroad. Travel to SX, national races, and major events in motocross, offroad, ATV, and Streetbike industry.
Report feedback from sponsored teams to FMF Engineering and Manufacturing Departments regarding exhaust performance and continual improvements.
Responsible for customer service regarding product knowledge, handling objections, and processing new orders.
Accountable for the day to day support of FMF's advertising campaign, media relations and website content. Design, compile, and distribute press release material. Maintain positive relationship and close contact with media sources, traditional print and electronic media-editors, web hosts, moderators, and celebrity personalities.
Launch Arnette's MX goggle to the Motocross Industry in 2011. Established Arnette team of highlighted riders such as Robbie Maddison, Jake Weimer, Nick Wey, Malcolm Stewart, Joey Savatgy, Josh Cachia, and Adam Jones.
Host numerous events throughout California. Highlighted events include Mammoth Mountain MX, Transworld Slam and Industry Cup. Attended local events at tracks promoting Arnette brand and scouting local amateur talent.
Create brand awareness through traditional print, internet, and social media.
Model for promotional advertising material for Kawasaki and Yamaha Motors Corporation
Test ride prototype dirtbikes, improve current specs, keep riding logs, and report unusual performance
Approving vendors for Point of Purchase. Placing orders with manufacturers for store inventory. Accomplishing sales and profitability goals. Responsible for conducting quarterly physical inventory. Providing excellent customer service
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