race and media relations resume example with 20+ years of experience
25+ years experience in motocross industry. Expertise includes, racing professionally, providing rider support for race teams, athletes, and building brand awareness through editorial and events
Professional motocross athlete for 12 years
- 2nd Place AMA Arenacross championship 2005
- Formed SVM Honda team 2007
- 10th place overall 2008 AMA Supercross Lites Series
Brand Awareness
- Expanded FMF brand into Canadian market by adding 5 new race teams including Leading Edge Kawaski's MX1 and MX2 championship
- Developed close relationships with media such as Motorcross Action, Dirtbike, Transworld, Dirt Rider, Racer X, and Canadian media with MXP Magazine and Direct Motocross
- Established relationship between Factory Kawasaki and FMF
- Launched Arnette MX goggle in 2011
Prescott Valley, AZ, 11/2009 - Current
Responsible for the day to day interaction and support of factory race teams, riders, media, and event promoters. Highlighted race teams include JGR Yamaha, Rockstar KTM, Troy Lee Honda, Star Yamaha, Butler Brothers KTM and KTM Offroad. Travel to SX, national races, and major events in motocross, offroad, ATV, and Streetbike industry.
Report feedback from sponsored teams to FMF Engineering and Manufacturing Departments regarding exhaust performance and continual improvements.
Responsible for customer service regarding product knowledge, handling objections, and processing new orders.
Accountable for the day to day support of FMF's advertising campaign, media relations and website content. Design, compile, and distribute press release material. Maintain positive relationship and close contact with media sources, traditional print and electronic media-editors, web hosts, moderators, and celebrity personalities.
City, STATE, 09/2011 - 11/2013
Launch Arnette's MX goggle to the Motocross Industry in 2011. Established Arnette team of highlighted riders such as Robbie Maddison, Jake Weimer, Nick Wey, Malcolm Stewart, Joey Savatgy, Josh Cachia, and Adam Jones.
Host numerous events throughout California. Highlighted events include Mammoth Mountain MX, Transworld Slam and Industry Cup. Attended local events at tracks promoting Arnette brand and scouting local amateur talent.
Create brand awareness through traditional print, internet, and social media.
City, STATE, 11/1994 - 07/2008
Model for promotional advertising material for Kawasaki and Yamaha Motors Corporation
City, STATE, 11/1999 - 11/2005
Test ride prototype dirtbikes, improve current specs, keep riding logs, and report unusual performance
City, STATE, 03/1995 - 07/2004
Approving vendors for Point of Purchase. Placing orders with manufacturers for store inventory. Accomplishing sales and profitability goals. Responsible for conducting quarterly physical inventory. Providing excellent customer service
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Resume Overview
School Attended
- Concord High School
Job Titles Held:
- Race and Media Relations
- MX Brand Ambassador
- Photo Shoot Rider
- Production and Endurance Tester
- Parts Manager
Degrees
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