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PUBLISHER
Executive Profile
Marketing Communication,Sales,& product development. Nationally award-winning professional with many years of experience leading corporate marketing and & sales, for the second and most important publishing across the US. Dealing with multimillion-dollar companies across diverse industries. Respected leader of creative teams, multimedia divisions and corporate communications departments. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images. Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response-rates and execute successful product launches.
Skill Highlights
Word, Excel, Powerpoint, Windows 95,98,2000, Xp, Vista & Web
Professional Experience
08/2013 to Current
PublisherREVIEW magazine, published by American Sky Media LLC － Miami, Fl
  • Creation, concept and niche media.
  • IN REVIEW magazine has been created to target a.
  • wealthy audience in South Florida.
  • Published in English and Portuguese, IN REVIEW magazine is distributed to all 5-star condos in town and abroad.
12/1999 to 08/2013
Marketing Communications ManagerThe Miami Herald/HCP Aboard
  • Manage corporate marketing communications & sales functions, overseeing sales in international territories in the US, Canada, Brazil, Barbados,St Maarten & Curacao.
  • Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.
  • Selected Accomplishments: Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales for the above territories Led market launch of 21 new products.
  • Identified opportunities, researched new product possibilities, by prospecting new advertisers, in my territories, by creating new programs that have generated one million in annual personal sales.
  • Wrote catalogs, course guides and training brochures that enhanced the sales reps' understanding of complex product features and helped them sell more effectively.
  • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
  • Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations.
  • Efforts were credited as instrumental in closing numerous high-level deals.
  • Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals).
01/1997 to 11/1999
Marketing Vice-PresidentFlorida Review newspaper
  • Developed marketing programs for a variety of business-to-business clients.
  • Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.
  • Selected Accomplishments: Expanded client base by 78% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
  • Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.
01/1994 to 12/1996
New Business directorVarig Airlines
  • Leading advertising, direct marketing and communications agency Creative Director & Creative Services, overseeing new accounts and all creative approach to the market.
  • Advanced through a series of promotions, culminating in oversight of group copy division and 6-member creative team.
  • Created concept and copy for journal ads, direct mail campaigns and sales collateral for diverse clients and projects.
  • Selected Accomplishments: Served as primary copywriter on advertising campaigns for multimillion-dollar accounts and successful product launches.
  • Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts.
  • Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).
Education
Bachelor of Science: Social CommunicationSocial Communication
Interests
the equivalent recognition in the US by the United States Immigration Board of Naturalization. (as Brazilian-American).
Languages
Proficient in English, Portuguese (native) Spanish
Skills
ads, advertising, approach, agency, brand management, Branding, brochures, budget, catalogs, catalog, closing, concept, Content Development, copywriter, Corporate Communications, Creative Director, client, clients, direct mail, direct marketing, English, features, Focus, Team Leadership, Market Research, Marketing Strategies, marketing, market, marketing communications, marketing management, Media Relations, meetings, Excel, Powerpoint, 2000, Windows 95,, 98, Word, negotiation, negotiations, Portuguese, Positioning, presentations, PR, Product Development, Sales, Spanish, Training Materials, Vista
Additional Information
  • the equivalent recognition in the US by the United States Immigration Board of Naturalization. (as Brazilian-American).
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Resume Overview

Companies Worked For:

  • REVIEW magazine, published by American Sky Media LLC
  • The Miami Herald/HCP Aboard
  • Florida Review newspaper
  • Varig Airlines

Job Titles Held:

  • Publisher
  • Marketing Communications Manager
  • Marketing Vice-President
  • New Business director

Degrees

  • Bachelor of Science : Social Communication

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