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Publicist Resume Example

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PUBLICIST
Professional Summary
Experienced public relations professional with strong industry experience. Knowledgeable in branding, messaging, and product marketing. Experienced designing and managing creative and effective public relations plans and securing national media placements for multiple brands. Knowledgeable of social media strategies, website integration, and print and television advertisements. Proven track record of maintaining and complete knowledge of all aspects of client accounts. Effective presenter and communicator with clients, colleagues, and senior management. Strong multi-tasking and organizational skills. Effective team leader and manager. Strong writing skills in drafting updates and strategic project plans. 
Skills
  • Strategic management
  • Social Media Strategy
  • Strong written and verbal communication skills
  • Campaign launch and management
  • MS Office
  • Advanced editing and proofreading
  • Media Relations
  • Event planning, promotion and analysis
Work History
Publicist, 04/2012 to Current
The Buzzell Company – Dallas, TX
  • Designed and implemented strategic marketing and public relations plan objectives for multiple brands.
  • Wrote and developed press materials and made presentations to media representatives.
  • Achieved company objectives by leveraging internal resources and collaborating with colleagues.
  • Collaborated with external firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages for portfolio of clients
  • Increased consumer awareness to achieve sales targets for various hospitality brands. 
  • Developed 2014 strategic marketing and PR campaign for New Orleans hotel.
  • Oversee all projects assigned and delegated to junior staff. 
Junior Publicist, 08/2011 to 04/2012
The Buzzell Company – Dallas, TX
  • Developed and maintained all press kit materials for multiple brands.
  • Took point on national media campaign for opening of New Orleans hotel resulting in multiple national media placements. 
  • Developed and maintained close relationships with key media in Houston, Austin and DFW. 
Account Coordinator, 03/2011 to 06/2011
Plan B Public Relations – Dallas, TX
  • Assisted in developing national marketing and brand publicity campaigns.
  • Assembled client PR packages for editorial contacts, and prepared senior management to pitch client products.
  • Created marketing and advertising recommendations for external clients.
  • Collaborated on national re-launch of REUSE denim brand.
  • Researched competitor campaign styles, selected launch cities, and developed survey of denim buying habits of target 18-35 year-old consumers.
Marketing & PR Intern, 01/2011 to 03/2011
Plan B Public Relations – Dallas, TX
  • Generated buzz for client events and product lines across multiple channels, including managing all aspects of client's brand and creating Facebook events/pages.
  • Collaborated with PR team in all aspects of production for August Alexander Fashion Show.
Marketing Intern, 09/2010 to 12/2010
Anschutz Entertainment Group (AEG Live) – Dallas, TX
  • Liaised with local media to create post-show marketing summaries and final gross impressions of radio and TV commercials.
  • Increased sales by 10% through social media including Facebook ads, Twitter and Facebook ticket giveaways.
  • Created and managed interactive advertising campaign summaries, compiled expenses for internal database, and tracked front- and back-ends of each campaign and related pieces of advertising generally totaling $200,000.
Communications Manager, 10/2008 to 06/2011
OLIVELLA'S RESTAURANT – Dallas, TX
  • Increased revenues by 12% each month through creating targeted marketing initiatives to cater large on-campus SMU events.
  • Developed systematic employee training program for over 20 employees, educating candidates on company process, including topic sequence and approval process to complete.
Campus Sales Manager, 08/2008 to 05/2009
mark. Cosmetics – Dallas, TX
  • Managed and trained 20 sales representatives across SMU with regional weekly sales goal of $1,000.
  • Created brand and product awareness and increased sales by $200 each month, by hosting monthly on-campus trunk shows.
Education
BBA: Marketing, May 2011
Southern Methodist University - Dallas, TX
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Resume Overview

Companies Worked For:

  • The Buzzell Company
  • Plan B Public Relations
  • Anschutz Entertainment Group (AEG Live)
  • OLIVELLA'S RESTAURANT
  • mark. Cosmetics

School Attended

  • Southern Methodist University

Job Titles Held:

  • Publicist
  • Junior Publicist
  • Account Coordinator
  • Marketing & PR Intern
  • Marketing Intern
  • Communications Manager
  • Campus Sales Manager

Degrees

  • BBA : Marketing , May 2011

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