Experienced public relations professional with strong industry experience. Knowledgeable in branding, messaging, and product marketing. Experienced designing and managing creative and effective public relations plans and securing national media placements for multiple brands. Knowledgeable of social media strategies, website integration, and print and television advertisements. Proven track record of maintaining and complete knowledge of all aspects of client accounts. Effective presenter and communicator with clients, colleagues, and senior management. Strong multi-tasking and organizational skills. Effective team leader and manager. Strong writing skills in drafting updates and strategic project plans.
Social Media Strategy
Strong written and verbal communication skills
Campaign launch and management
Advanced editing and proofreading
Event planning, promotion and analysis
to Current The Buzzell Company – Dallas,
Designed and implemented strategic marketing and public relations plan objectives for multiple brands.
Wrote and developed press materials and made presentations to media representatives.
Achieved company objectives by leveraging internal resources and collaborating with colleagues.
Collaborated with external firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages for portfolio of clients
Increased consumer awareness to achieve sales targets for various hospitality brands.
Developed 2014 strategic marketing and PR campaign for New Orleans hotel.
Oversee all projects assigned and delegated to junior staff.
Junior Publicist, 08/2011
to 04/2012 The Buzzell Company – Dallas,
Developed and maintained all press kit materials for multiple brands.
Took point on national media campaign for opening of New Orleans hotel resulting in multiple national media placements.
Developed and maintained close relationships with key media in Houston, Austin and DFW.
Account Coordinator, 03/2011
to 06/2011 Plan B Public Relations – Dallas,
Assisted in developing national marketing and brand publicity campaigns.
Assembled client PR packages for editorial contacts, and prepared senior management to pitch client products.
Created marketing and advertising recommendations for external clients.
Collaborated on national re-launch of REUSE denim brand.
Researched competitor campaign styles, selected launch cities, and developed survey of denim buying habits of target 18-35 year-old consumers.
Marketing & PR Intern, 01/2011
to 03/2011 Plan B Public Relations – Dallas,
Generated buzz for client events and product lines across multiple channels, including managing all aspects of client's brand and creating Facebook events/pages.
Collaborated with PR team in all aspects of production for August Alexander Fashion Show.
Marketing Intern, 09/2010
to 12/2010 Anschutz Entertainment Group (AEG Live) – Dallas,
Liaised with local media to create post-show marketing summaries and final gross impressions of radio and TV commercials.
Increased sales by 10% through social media including Facebook ads, Twitter and Facebook ticket giveaways.
Created and managed interactive advertising campaign summaries, compiled expenses for internal database, and tracked front- and back-ends of each campaign and related pieces of advertising generally totaling $200,000.
Communications Manager, 10/2008
to 06/2011 OLIVELLA'S RESTAURANT – Dallas,
Increased revenues by 12% each month through creating targeted marketing initiatives to cater large on-campus SMU events.
Developed systematic employee training program for over 20 employees, educating candidates on company process, including topic sequence and approval process to complete.