Charismatic and award-winning publicist offering expertise in traditional public relations, media relations and digital communications. Superb writer and editor who communicates effectively with target audiences through strategic brand management and PR campaigns.
Relationship building expert
Copywriting and copyediting
Motivated team player
Organized and efficient
Decisive problem solver
2011 Public Relations Professional of Long Island Rising Star Award
02/2016 to 05/2016
PublicistSabrina Levine PR - New York City, NY
was the day-to-day contact for clients and press contacts. She crafted press materials
including press releases, pitches, media alerts and biographies. Kalli used her
media relations skills and relationships to secure appropriate press coverage and also managed entry-level staff and interns. Her clients included TRN and Happy Socks.
04/2015 to 02/2016
Account Executive, DigitalZeno Group, An Edelman Company - New York City, NY
Account Executive, Kalli assisted in crafting digital media strategies, connects
brands with social media influencers and implements and monitors paid social
media efforts. In addition, she crafted messaging and content for social media
channels as well as pitches online and traditional media. She worked with
consumer clients including Four Seasons Hotels and Resorts, Taco Bell, T.G.I.
Friday's and TYLENOL.
03/2014 to 04/2015
Account ExecutiveSayles & Winnikoff Communications - New York City, NY
hand-in-hand with clients, she managed daily traditional and digital public
relations efforts to clearly deliver their messages to target audiences. These
efforts include media relations, client relations, traditional and digital
communications, product launches and rebrands. She worked with B2B and B2C,
technology, lifestyle, entertainment, non-profit and arts and media clients.
08/2013 to 02/2014
Freelance AgentKgg Enterprises, LLC - Plainview, NY
Kalli wrote and distributed press
releases and media alerts as well as pitched media. She created strategic social media content on
all utilized platforms to increase engagement.
She also took part in client meetings, provided support and assisted in
managing client events and meetings as well as conducted research for client
04/2011 to 08/2013
Public Relations and Social Media Account Manager, Public Relations and Marketing Account Executive HLD Communications, A Didit Company - Mineola, NY
part of the PR team, Kalli was responsible for writing and distributing press
releases and media alerts, pitching media, creating contact list and clip reports for multiple clients. In 2011, she won the PRPLI Rising Star
Award for her work with Island Harvest where she communicated vital information
with the media during Hurricane Sandy. As part of the marketing team, Kalli managed
and reported SEO campaigns by working with an outside company to determine
strategic keywords, write articles and press releases, and to create
competitive analysis. Her promotion to manager gave her the opportunity to
take charge in the creation and implementation of campaigns for both PR and
social media accounts including SkyMall and Successories.
09/2010 to 12/2010
Public Relations InternBloomingdale's - Garden City, NY
the Public Relations Manager in brainstorming for, coordinating and evaluating
in-store events including the 2010 Shopping Benefit: Love Where You Live. Her duties included assisting in updating the
monthly event calendar and weekly in-store events calendar as well as keeping
the store website current.
Master of Arts: Public RelationsHofstra University - Hempstead, New York
Bachelor of Arts: Public RelationsHofstra University - Hempstead, New York