Driven Public Relations/Marketing/Media expert bringing extensive knowledge of media production, messaging, communications and dissemination techniques and methods. Excellent oral and written communication skills with demonstrated success in developing impactful strategic media, marketing and public relations plans. Superb writer and editor who communicates effectively with target audiences through strategic brand management and PR campaigns. Public Relations Specialist with 20+years in marketing and PR. Poised and competent team builder and natural leader who thrives in fast-paced corporate environments.
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Hired, trained and managed a team of [Number] successful product managers.Launched aggressive growth plans that helped increase customer base from [Number] to [Number] customers.Initiated groundbreaking PR campaign for a television company, which secured [Number]% additional public interest compared against earlier efforts.Initiated a public relations campaign for a non-profit on a tight budget, raising over $[Amount].Nominated [Company Name] products for awards and successfully captured [Number] major industry awards.Led [Company Name] to receive the [Award Name] Award in [Year].
Develop and implement communications strategies.
Work daily with a broad range of press outlets covering television, music, business, marketing, politics, entertainment, digital media and advertising Draft and edit press releases and by-line articles to high standard consistent with company messaging and editorial guidelines.
Develop plan and execute social media activity Create electronic press kit and manage all aspects of press kit Develop and implement consumer promotional campaigns.
Includes establishing and managing all vendor relationships.
Manage relationships with a variety of media including tech, business, local, and vertical and across media types including blogs, online, print and broadcast.
Manage and attend media related events.
Develop and maintain good working relationships with the media including local and national newspapers, trade magazines, radio, and television.
Develop and supervise media training.
Compose key message points for executive and talent interviews, and create internal and external communication/messaging.
Provide counsel to executives on messaging and media relations.
Work with management and administrative staff to support the writing and development of strategic communication pieces for the company.Defined project and company vision, strategies and tactics.Researched, negotiated, implemented and tracked advertising and public relations activities.Evaluated and managed new strategic business opportunities.Expanded product and company recognition in the national press to support the sales and marketing teams.Established and maintained cooperative relationships with representatives of community, consumer, employee and public interest groups.Organized public appearances, lectures, contests and exhibits to increase product awareness.Designed web and other content, including monthly newsletters and promotional calendars.Coached client representatives on effective communication with the public and employees.Worked with management to identify trends and developments that might influence PR decisions and strategies.Cultivated positive relationships with the community through public relations campaigns.Managed all media, press and public relations issues.Estimated project costs and monitored budgets.Conferred with production, graphic design and web-design personnel to coordinate production of corporate communications materials.Developed corporate communications strategies and programs, including project timelines.Coached less experienced public relations staff members on corporate communications practices.Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.Evaluated return-on-investment and profit-loss projections.Compiled comprehensive lists describing product and service offerings.Developed [Number] marketing strategies and campaigns each quarter.Collaborated with advertising and promotion managers to promote products and services.Developed and executed [Number] integrated marketing plans each quarter.Collaborated with marketing and communications teams on standardization, design and production of marketing materials.Created sales strategies to promote advertising offerings and motivate larger deals.Promoted brand awareness through SEO optimization and attractive web design.Spearheaded the creation of blogs and social media content.Produced engaging online marketing campaigns.
Sociology, Journalism
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