Dynamic and creative marketing leader with proven accomplishments in driving market growth with public relations, marketing campaign design and implementation expertise. Articulate, innovative and driven leader with high energy and engaging personality. Hardworking team builder motivates personnel to maximize performance.
Skills
Marketing and Advertising
Digital marketing
Market research, Planning, and Execution
Strategic Communications management
Strategic planning
Project management
Social Media marketing
Event Management
Strategic Partnerships
Creative Design
Media Buying
Email Marketing
Public Relations
Campaign development and Management
Content creation and Management
Branding
Sales expertise
Journalism
Analytics and SEO
Public Speaking
Media Relations
Direct Sales
Video Production and Editing
Work History
09/2017 to 02/2020
Public Relations and Marketing Manager Nexstar Media Group – Binghamton, NY,
Managed marketing projects at all stages, including conceptual planning, schedule management, and final implementation.
Collaborated with executive and business development executives to create best practices marketing initiatives and media positioning.
Facilitated local market presence growth, which resulted in contracts valued over one hundred twenty million dollars.
Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Cultivated community involvement and philanthropic relationships.
Secured company accolades such as INC 500's Top Private Companies list, Ernst & Young’s Entrepreneur of the Year Award, Fastest Growing Private Companies Award, Ultimate CEO Award, Best Places to Work Award.
Secured features and coverage from top news outlets, including NEWS4JAX, American City Business Journals, Design Develop Construct, and Construction in Focus.
Oversaw preparation of marketing copy, images, videos, emails, merchandise and other collateral.
Planned and executed all events and client entertainment programs, including the Daytona 500, PGA Players Championship, Jacksonville Jaguar VIP cabanas, Jacksonville Jumbo Shrimp, and community groundbreakings.
Responsible for website traffic growth, which tripled in two years.
Collaborated with clients and marketing teams to ideate, pitch, and execute strategic partner media plans, and new business proposals utilizing digital, print, and event marketing platforms.
Devised specific strategies for each client based on goals, branding and, target demographics.
Completed in-depth reviews of market conditions and customer preferences for digital, print, and event products.
Generated more than ten thousand dollars in monthly sales with successful marketing, sales, and customer relations approaches.
Consistently utilized creative thinking to build successful multi-platform marketing plans, including campaigns valued at over one hundred and twenty-five thousand dollars.
Personal accolades include top ten sales performer for national Book of Lists digital product, top performer in Book of Lists print sales, top overall sales performer, and Employee of the Month Award.
Spearheaded new national digital product rollout to multiple markets with positive results.
Identified appropriate marketing channels and target customers for campaigns.
07/2019 to 03/2022
Marketing DirectorDierbergs – Warson Woods, MO,
Built, implemented, and enhanced clinic marketing initiatives to maximize social media outreach and sponsorship sales.
Implemented innovative marketing strategies, which resulted in a twenty percent growth of the customer base.
Cultivated and upheld strong professional relationships with vendors, negotiated contracts, and monitored performance.
Increased corporate sponsorship revenue by an additional twenty-five thousand dollars.
Devised and deployed online marketing plans with effective social media and viral video campaign strategies to drive customer engagement.
Developed and implemented favorable corporate sponsorship pricing structures balancing firm objectives against customer targets.
05/2016 to 08/2016
Advertising Account ExecutiveWCWJ - CW17/ Bounce Television – City, STATE,
Utilized creative thinking to build unique multi-platform advertising campaigns through broadcast and digital media.
Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
Made outbound calls to existing customers to upsell advertising packages.
Developed strong relationships with advertisers and negotiated pricing following established procedures.
Acted as on-air client spokesperson.
Managed pipeline, leads, and client campaigns through Salesforce CRM software.
Directed all creative aspects of television advertising campaigns.
Education
Expected in 2014
B.S: Communications, Multimedia Broadcasting Journalism University of North Florida - Jacksonville, FL GPA:
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