public and community relations manager resume example with 13+ years of experience
JessicaClaire
, , 609 Johnson Ave., 49204, Tulsa, OK100 Montgomery St. 10th Floor
H: (555) 432-1000
C:
resumesample@example.com
Date of Birth:
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Professional Summary
High-performing strategic communications, public relations, and reputation manager with 12+ years of non-profit and local government experience in brand management, public relations, and community engagement. Adept in creating and implementing effective communication strategies. Collaborative and committed to nurturing and sustaining relationships with community stakeholders and top-tier media outlets.
Education
Master of Science: Public Administration And Services, Expected in 05/2011 - University Of The District Of Columbia - Washington, DC GPA: Status -
Certificate : Mandarin , Expected in 06/2008 - Nanjing Normal University - Nanjing, China , GPA: Status -
Bachelor of Science: Mass Communications, Expected in 05/2008 - Norfolk State University - Norfolk, VA GPA: Status -
Work History
Public and Community Relations Manager, 03/XXX2 - Current New York University – Brooklyn, NY,
Serve as the organization's media manager, key spokesperson, and brand manager with traditional and digital media outlets.
Responsible for the development and execution of a strategic media plan that align with the mission and vision of the museum.
Collaborate with top-tier media outlets in creating impactful and compelling content for various audiences
Spearhead marketing efforts via advertising (print & online), trade show exhibitions, conferences, direct marketing, digital/social media, website & blogging, public relations, and photographic/video projects.
Responsible for day-to-day management of paid and earned digital marketing campaigns.
Develop and sustain key and valued relationships with customers, public, government officials and other external sources by resolving issues quickly and implementing crisis communication process.
Guide staff in media production and distribution activities, functions and ensure production goals are met.
Use Prowly to create and distribute press releases to media outlets.
Supervise larger consulting team (6-12) including hiring and evaluating performance; provide strategic leadership and guidance through feedback, constructive criticism, individual meetings and review of work.
Conducted communications assessments, recommending new production or distribution platforms and strategies to increase efficiencies and ROI.
Conducted media training for organization executives, board members and internal stakeholders.
Increased community engagement 35% by working closely with external partners in building visitor and traveler case studies - infusing customers' voices in campaigns, news announcements, etc.
Directed four informational programs per quarter designed to foster favorable public and stakeholder perceptions of organizational accomplishments.
Drove a $97,000 revenue during first weeks of pre-opening sales by developing African American first voice narrative through collaboration with local, regional, and global media.
Created and implemented systems and processes for monitoring media coverage.
Enhanced brand awareness 57% by translating the mission of museum and the scope of our impact into pitches and stories that expanded peoples' perspective of African American history and Charleston, S.C.
Developed and promote brand, images and identity to media and public.
Increased media mentions and full spread opportunities nationally and regionally by 40% as a result in designing and rolling out strategic campaigns that deepen key audience understanding of the museum's content.
Public Affairs Officer, 06/2016 - 03/XXX2 Department Of Consumer And Regulatory Affairs – City, STATE,
Prepared and edited agency's informational newsletters, brochures, one-pagers, etc. informing the public of updated policies and procedures.
Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
Worked with Mayor Bowser's office on paid campaigns throughout the District of Columbia regarding regulatory process changes.
Studied objectives, promotional policies, or needs of agency to develop public relations strategies influencing public opinion or promoting ideas.
Assisted with public relations strategy development to increase public awareness and positive customer engagement.
Drafted speeches for agency leadership and advised on media by developing talking points.
Monitored and engaged with customers online strengthening local community relationships by 45%.
Developed and implemented a comprehensive digital and traditional media outreach plan that increased visibility by 36%.
Implemented content editorial calendar to plan marketing campaigns and manage content.
Worked with the Mayor of DC's communications team in writing press releases for routine use and crisis management.
Community Engagement and Communications Officer, 07/2009 - 04/2016 UDC PATHS Grant Program – City, STATE,
Conducted analysis of community needs and resources to support strategic plans and meet goals.
Collaborated with DC Public Defender's Office by facilitating an ongoing community expungement initiative.
Increased program awareness by developing marketing collateral and presentations, public relations campaigns, articles, and newsletters, as a result, expanding partnerships by 47%.
Developed and managed organization's Expungement Program.
Increasing employment partnerships by 40% by collaborating with businesses to set priorities based on program's needs and resource capacity.
Developed and executed comprehensive communications strategies to increase program awareness and engagement.
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