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Project Manager/Scrum Master Resume Example

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PROJECT MANAGER/SCRUM MASTER
Professional Summary

I am a strategic proactive brand marketing seeking a senior marketing position that will allow me to use my expertise in developing, deploying and strengthening marketing plans resulting in the company reaching their overall business goals.

Utilizing my creative and analytical approach to revamping marketing plans to meet dynamic needs, my superior ability to direct creative efforts and brand engagement skills will help the company strengthen their unique selling point within the industry and position them ahead of their competition while remaining true to the brand.

Work History
Company Name - Project Manager/Scrum MasterCity, State05/2019 - Current
  • Led bi-monthly sprint reviews, daily scrums and planning meetings to realize full team engagement
  • Drove Scrum team progress to overcome obstacles and realize success throughout life of each sprint
  • Researched emerging technologies and current trends to stay knowledgeable in methods that could benefit Scrum team
  • Assessed each scrum team member's responsibilities and delegated tasks to balance each employee's workload
  • Proactively identified and found ways to resolve issues to prevent distractions and keep projects on track
  • Analyzed projects to determine resource requirements and procured necessary equipment and software
  • Managed and motivated project teams to promote collaboration and keep members on-task and productive to archive 99,000 assets and 77,000 URLs
  • Adjusted project plans to account for dynamic targets, staffing changes and operational specifications
Company Name - OwnerCity, State01/2008 - 05/2019
  • Capitalized on industry and marketplace trends to strategize solutions and enhance business operations
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability
  • Built, implemented and enhanced national marketing initiatives to maximize outreach and sales for various clients
  • Orchestrated and implemented re-branding to improve sales
  • Conducted continuous evaluations of market trends to stay current on consumer and competitor changes
  • Planned and executed traditional marketing campaigns
  • Increased credibility and client awareness by developing marketing collateral and presentations, organizing public relations campaigns and aligning company website to reflect company brand for 12+ full-time clients
  • Collaborated with customers to develop project scopes and managed ongoing milestones
  • Developed innovative and targeted collateral to support overall branding objectives
  • Helped incorporate product changes to drive customer engagement and firm profits
  • Evaluated target market research and adjusted strategy to address competitive influences and changing market
  • Kept all campaigns and marketing collateral in line with branding and focused on target consumers
  • Worked with marketing teams to create, deploy and optimize effective campaigns for various clients
  • Created innovative strategies to drive customer engagement
  • Cultivated and upheld strong professional relationships with vendors, negotiated contracts and monitored performance
Company Name - Senior Account ExecutiveCity, State12/1999 - 12/2007
  • Directed marketing plans for 12+ full-time clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals
  • Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance
  • Engaged, informed and supported staff on media and marketing outcomes including monthly briefings
  • Identified target audiences and devised campaigns to match target demographics and optimize results
  • Planned and executed monthly events and marketing programs, to increase qualified leads
  • Analyzed marketing campaigns using key metrics and performance indicators
  • Aggressively pursued competitive accounts by differentiating company from competitors
  • Developed and coordinated campaigns for eMail, newsletters, PR, advertising, and direct mail
  • Managed and oversaw design of marketing material and promotional literature for organization
  • Developed and liaised with clients, creative departments, PR professionals, media personnel and vendors to manage and deliver marketing and communications plans
  • Preserved brand integrity by monitoring consistency and quality of marketing content
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Managed annual marketing budgets of $500,000 and up
  • Developed comprehensive proofreading system for all marketing collateral ahead of printing to eliminate errors
  • Assisted with development and implementation of organization brand strategy
  • Evaluated and optimized marketing strategies to improve goal attainment for 12+ full-time clients
  • Created printed marketing materials that were designed to drive campaigns
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly
  • Supervised teams of agency and client account coordinators
  • Coordinated and participated in promotional activities and trade shows
  • Developed and executed marketing campaigns to target groups, areas and wider community
  • Worked with clients to develop innovative strategies to accomplish objectives and boost long-term profitability
  • Developed innovative and targeted collateral to support overall branding objectives
  • Built new materials libraries with fresh imagery, copy and graphics to enhance marketing campaigns
  • Authored crisp and interesting marketing copy to engage target consumers and drive sales
  • Identified value propositions and key messages for all of company's marketing campaigns
  • Developed marketing plans based upon extensive research and prospects targeted
Accomplishments

Sodexo Foodservice brought a “boxed turn-key marketing concept” to the table. Upon further discussion with the client we developed it into a national healthy lifestyle program for their senior services division, which sold for $65,000 vs. the original concept of $75.00. I along with my client contacts took two years to fully develop this program. The program is still in operation today—outsourced to Masterpiece Living—2013.

  • https://www.linkedin.com/in/kmpryorp2emarketing
  • www.p2emkt.com
  • www.nuanceinnovations.com
Skills
  • Advanced Problem Solving
  • Customer demographics
  • Strategic Planning
  • Project Management
  • Marketing Plan Development & Management
  • Staff Management
  • Brand Development
  • Budgeting
  • Timeline Management
  • Campaign development/Management
Education
Penn StateCityAssociate of Arts: Liberal Arts
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Resume Overview

School Attended

  • Penn State

Job Titles Held:

  • Project Manager/Scrum Master
  • Owner
  • Senior Account Executive

Degrees

  • Associate of Arts : Liberal Arts

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