Project Manager Scrum Master resume example with 20+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Links
https://www.linkedin.com/in/kmClairep2emarketing
www.p2emkt.com
www.nuanceinnovations.com
Professional Summary
I am a strategic proactive brand marketing seeking a senior marketing position that will allow me to use my expertise in developing, deploying and strengthening marketing plans resulting in the company reaching their overall business goals.
Utilizing my creative and analytical approach to revamping marketing plans to meet dynamic needs, my superior ability to direct creative efforts and brand engagement skills will help the company strengthen their unique selling point within the industry and position them ahead of their competition while remaining true to the brand.
Skills
Advanced Problem Solving
Customer demographics
Strategic Planning
Project Management
Marketing Plan Development & Management
Staff Management
Brand Development
Budgeting
Timeline Management
Campaign development/Management
Work History
05/2019 to Current
Project Manager/Scrum MasterGeneral Dynamics – Norfolk, VA,
Led bi-monthly sprint reviews, daily scrums and planning meetings to realize full team engagement
Drove Scrum team progress to overcome obstacles and realize success throughout life of each sprint
Researched emerging technologies and current trends to stay knowledgeable in methods that could benefit Scrum team
Assessed each scrum team member's responsibilities and delegated tasks to balance each employee's workload
Proactively identified and found ways to resolve issues to prevent distractions and keep projects on track
Analyzed projects to determine resource requirements and procured necessary equipment and software
Managed and motivated project teams to promote collaboration and keep members on-task and productive to archive 99,000 assets and 77,000 URLs
Adjusted project plans to account for dynamic targets, staffing changes and operational specifications
01/2008 to 05/2019
OwnerAmerican Society For The Prevention Of Cruelty To Animals – Overland Park, KS,
Capitalized on industry and marketplace trends to strategize solutions and enhance business operations
Coordinated innovative strategies to accomplish objectives and boost long-term profitability
Built, implemented and enhanced national marketing initiatives to maximize outreach and sales for various clients
Orchestrated and implemented re-branding to improve sales
Conducted continuous evaluations of market trends to stay current on consumer and competitor changes
Planned and executed traditional marketing campaigns
Increased credibility and client awareness by developing marketing collateral and presentations, organizing public relations campaigns and aligning company website to reflect company brand for 12+ full-time clients
Collaborated with customers to develop project scopes and managed ongoing milestones
Developed innovative and targeted collateral to support overall branding objectives
Helped incorporate product changes to drive customer engagement and firm profits
Evaluated target market research and adjusted strategy to address competitive influences and changing market
Kept all campaigns and marketing collateral in line with branding and focused on target consumers
Worked with marketing teams to create, deploy and optimize effective campaigns for various clients
Created innovative strategies to drive customer engagement
Cultivated and upheld strong professional relationships with vendors, negotiated contracts and monitored performance
12/1999 to 12/2007
Senior Account ExecutiveQuantcast Corporation – New York, NY,
Directed marketing plans for 12+ full-time clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals
Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets
Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance
Engaged, informed and supported staff on media and marketing outcomes including monthly briefings
Identified target audiences and devised campaigns to match target demographics and optimize results
Planned and executed monthly events and marketing programs, to increase qualified leads
Analyzed marketing campaigns using key metrics and performance indicators
Aggressively pursued competitive accounts by differentiating company from competitors
Developed and coordinated campaigns for eMail, newsletters, PR, advertising, and direct mail
Managed and oversaw design of marketing material and promotional literature for organization
Developed and liaised with clients, creative departments, PR professionals, media personnel and vendors to manage and deliver marketing and communications plans
Preserved brand integrity by monitoring consistency and quality of marketing content
Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
Managed annual marketing budgets of $500,000 and up
Developed comprehensive proofreading system for all marketing collateral ahead of printing to eliminate errors
Assisted with development and implementation of organization brand strategy
Evaluated and optimized marketing strategies to improve goal attainment for 12+ full-time clients
Created printed marketing materials that were designed to drive campaigns
Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets
Defined and tracked campaign effectiveness and adjusted strategies accordingly
Supervised teams of agency and client account coordinators
Coordinated and participated in promotional activities and trade shows
Developed and executed marketing campaigns to target groups, areas and wider community
Worked with clients to develop innovative strategies to accomplish objectives and boost long-term profitability
Developed innovative and targeted collateral to support overall branding objectives
Built new materials libraries with fresh imagery, copy and graphics to enhance marketing campaigns
Authored crisp and interesting marketing copy to engage target consumers and drive sales
Identified value propositions and key messages for all of company's marketing campaigns
Developed marketing plans based upon extensive research and prospects targeted
Education
Expected in
Associate of Arts: Liberal Arts Penn State - Berks County Campus PA, GPA:
Accomplishments
Sodexo Foodservice brought a “boxed turn-key marketing concept” to the table. Upon further discussion with the client we developed it into a national healthy lifestyle program for their senior services division, which sold for $65,000 vs. the original concept of $75.00. I along with my client contacts took two years to fully develop this program. The program is still in operation today—outsourced to Masterpiece Living—2013.
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