Accomplished, results-driven Professional recognized for building strong brands and making impactful contributions to strategic business development. Respected for marketing instincts and a demonstrated history of success in applying integrated strategies to lead marketing campaigns and retention programs which increase revenue margins. Recognized as a dynamic team leader with a keen ability to satisfy clients' unique needs. Consistent and proven record of success in providing creative solutions to complex problems.
Monmouth UniversityWest Long Branch, NJExpected in 1994 ā āBachelor of Science:Finance Economics - GPA:
Technical Skills
Programming: HTML5, CSS, JavaScript, Ruby On Rails, VB Script, SQL, C++
Project Management: Ms-Project, PM Certified
Desktop Publishing Software: Photoshop, Illustrator, Digital Publishing Suite
Accomplishments
Initiated a direct, daily mass electronic mailing campaign to over 55,000 subscribers, which resulted in an 18% growth of customer base within six months and a 76% customer retention rate
Oversaw marketing product launches, including public relations, direct mailings, trade shows, training, and e-mail campaigns
Increased sales by 30% and web traffic to over 18K unique daily visitors, attaining a top 100K Alexa Internet Ranking
Experience
Us Government Other Agencies And Independent Organizations - Project Manager Burbank, CA, 09/2010 - Current
Tactical Gear Stop provides mission-essential equipment and gear to members of the United States Armed Forces.
Oversee six staff members at two sites; Responsible for talent acquisition, retention, and training and development initiatives Manage multiple contracts with manufacturers and vendors to achieve and maintain optimal wholesale pricing Negotiated and awarded a five-year contract to open retail locations on two U.S.
Armed Force bases Generate innovative methods to increase revenue and profit margins by integrating new product lines Reduced excess inventory by modifying logistics, reorganizing distribution channels and delivery times Achieved $950,000 in sales during the first year; Increased sales progressively in year two by a total of 9.5%.
Mindbody, Inc - Marketing Project Manager Scottsdale, AZ, 02/2004 - Current
eNail Supply is an online store which provides a superior range of beauty products, including nail supplies
Conceptualized a B2C and B2B e-tail site which, within 18 months, exceeded $1.3M in annual sales; Increased annual sales by 15%
Operate an engaging site with integrated content that creates a positive shopping experience and loyal customer base
Implement, analyze, and adjust hypothetical campaign scenarios, using Google Analytics, to gain insight on future, penetrable markets; Aligned authoritative SEO and custom content with the recent panda and penguin updates, established as the new algorithm by Google
Recruit industry-specific social marketing experts to provide high-quality content for web publication
Integrated a PPC online advertising plan; Utilized Omni-channel retailing to create a seamless, accessible shopping experience for consumers; Adhered to strict budget guidelines to measure success and ROI
Established a strong brand development program and an audience-driven focus, resulting in high customer retention
Assembled an impactful content-writing team to strengthen product descriptions, further enabling more effective SEO results; Led the team during the deployment of press release sites and other initiatives
ServiceWare is knowledge management software for companies offering multi-channel call center and help desk support.
Present, design and establish a workflow method for Reuters call support center in the United Kingdom
Implement a knowledge management package which integrated with the existing call center solution
Successfully structure and migrate 12 years of previous call center data into ServiceWare's knowledge system
Design and establish a knowledge management training program encompassing all 88 call center employees
Improved Reuters call center efficiency by 72% using cleaner more streamlined processes leading to a reduction in staff and overall cost savings of ā¬812,000
Reduced call center resolution time by 16% resulting in a great productivity for each employee.
Carolina Handling - Information Technology Director Greenville, SC, 08/1998 - 04/2001
Provides legal, financial and corporate professionals with a suite of services and secure web-based tools to gather organize and manage the confidential and time-sensitive information related to their SEC regulatory filings.
Oversaw complete support for information technology needs of 4800 nodes, oversaw 14 diverse locations, managed 17 IT department employees and maintained 97 servers
Design, demonstrate and implement Merrill Direct a simplified SEC filing product meant for small to medium publicly traded corporations, resulting in a 55% cost savings for the filing company
Strengthened sales department by providing technical support while visiting potential clients
Provide key organization and structural capability to centralize server infrastructure in two data centers, reducing costs by 28% per year.
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