It is with a great deal of interest that I am responding to your listing for Email Marketing Automation Manager position.
My credentials, as outlined in my resume, is an excellent match with the required qualifications listed for this position. With over 20 years of marketing experience, I have managed many projects, such as direct mail, email campaigns, websites and in house marketing for retail.
I am detail oriented and possess exceptional organizational skills that allow me to juggle clients while managing the diverse levels of each project.
I believe my experience and enthusiasm will be a valuable asset to your company. I would enjoy talking to you to discuss this position in more detail. Please call me at 720 203 3944 or email me at email@example.com to set up an appointment.
Please visit my website to see case studies I have done on projects. www.staceypeterson.me
Adept at developing strong technical teams and guiding their professional development, simultaneously building alliances with internal and external stakeholders.
Technically proficient in several business and marketing technologies; Listrak Power User with added expertise in Vertical Response, Litmus, Email On Acid, Adobe Creative Suite, Word Press, CSS, HTML Responsive Design, Microsoft Office Suite, Google Analytics, Google Adwords, SEO, BaseCamp and Salesforce.
01/2013 - Current
Denver, ColoradoProject Manager
Direct email-based marketing campaigns and projects for 30 clients by leading projects from concept to delivery to reach 10M+ customers per year.
Leverage responsive HTML and a diverse technology suite to develop and test automated emails for target audiences of up to 300k.
Drive long-term customer engagement by designing and developing conversation emails triggered by customer response.
Coordinate data analysis and reporting, balance project budgets, and engage third-party vendors.
Ensure the effectiveness of e-mail messaging through comprehensive A/B testing and refinement, thorough proofing, and deployment verification.
Cultivate strong client relationships through extensive collaboration to develop branding strategies and creative ideas, explain industry standards, and optimize clients' ROI.
05/2010 - 01/2013
POSTED CARD － Denver, ColoradoMarketing Manager
Created and executing diverse marketing strategies to increase sales for more than 50 clients, designing initiatives such as fundraisers, gift card promotions, and holiday promotions based on strategic demographic analysis.
Ensured the accuracy of marketing materials by approving and proofing changes prior to delivery.
Met budget constraints by negotiating favorable pricing with vendors.
Optimized ROI on marketing campaigns by composing extensive Excel documents to calculate and track costs and profits.
Enhanced clients' profitability by creating quarterly marketing updates.
10/1999 - 03/2003
E-LUXURY － San Francisco, CaliforniaSenior Multimedia Developer
Developed and promoted graphic guidelines across all business lines to drive consistency and employ best practices.
Recruited and trained a top-performing technical team by motivating dynamic collaboration and facilitating ongoing professional development.
Supported graphics projects across the IT department and other teams as a Subject Matter Expert (SME) in multimedia design and development.
Creative designer for direct mail, email marketing, in-store marketing, websites, and publications, coordinating with print media representatives and other project stakeholders to control quality and meet critical deadlines.
Directed projects to estimate costs and budgets, establish timelines, and approve all creative collateral prior to publication.
Demonstrated exceptional project management talent by coordinating internal and external teams to meet milestones and delivery deadlines.
Grew and sustained a prominent online presence by developing and maintaining the company's website.
COLLINS COLLEGEAssociate of Arts: Graphic DesignGraphic Design Tempe Arizona
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Associate of Arts : Graphic Design
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