Accomplished Marketing, Project Management, and Advertising Professional Seeks to Bring 15+ Years Experience to Herbalife Nutrition as Marketing Manager, Customer and Preferred Member Experience. Companies and products that have entrusted their brands to me include Mattel, DIRECTV, HBO, Nissan, Hot Wheels, Universal Studios CityWalk, Acapulco Restaurants, Barbie, and Herbalife Nutrition, among others. Relevant Experience and Skills Include
Customer & Distributor Experience
Working with Promotional Products Companies
Brand Marketing and Strategy
Budget Management
Promotions and Photoshoots
Product & Program Launches
Skills
Brand Strategy, Digital & Traditional Marketing, Gift Sourcing, Budget Planning, Writing/Editing,
Working collaboratively with internal teams (legal, finance, operations, marketing, creative, sales, Distributor committees, brand, product marketing, digital marketing, member service )and 3rd party vendors (promotional product companies, printers, publishers, mail houses, ).
Highly proficient with Microsoft Excel, PowerPoint, Workfront, and Ceros.
Superior oral and written communications skills.
Ad, Next
Advertising, Packaging
Agency, Presentations
Banners, Print production
Bind, Printers
Brand identity, Product marketing
Brand Strategy, Project management
Brand marketing, RFP
Brochures, Sales
Budget Planning, Strategy
Budgets, Strategic
Budget, Strategic development
Oral, Summit
Competitive, Trade shows
Concept, Trend
Database, Workshops
Delivery, Written communications
Direct mail
Editing
Finance
Graphics
Graphic
Legal
Marketing plan
Marketing plans
Marketing
Market
Materials
Max
Meetings
Merchandising
ACCESS
Microsoft Excel
Mail
PowerPoint
Newsletters
Work History
PROJECT MANAGER, 01/2013 - Current Toll Brothers – Boston, MA,
Ad Overview here: Here are some things I came up with: "Currently, longest tenured Project Manager".
Provide project management and marketing support to the Preferred Member Marketing, Distributor Marketing, and Sales teams.
Recognized as valuable member of the Preferred Member Marketing team.
Select Accomplishments:.
Served as main Project Manager for Preferred Member segment since 2017; helped launch and provide ongoing support for PM business, which generates more than $350 Million in annual revenue.
Work hand-in-hand with promotional product companies (Jack Nadel, HALO, and Marketing Innovations, among others) that supply gifts to our 500,000+ Preferred Members.
Selected as co-lead on "Promotional Gift Vendor RFP" and helped choose a company who could supply the best on-trend gifts at the best price.
Helped choose Rewards Store gifts for the 2020 launch of the Preferred Member Rewards Program.
Add DS experience here with the magazine, etc.
MARKETING MANAGER AND PRODUCER, 01/2009 - 01/2012 Advantage Sales And Marketing, Llc – Rogers, AR,
Successfully managed projects for the Brand and Consumer Products Design Group (Hot Wheels/Team Hot Wheels, Max Steel, Monster High, Polly Pocket) from initiation to delivery.
Led the strategy and execution of a wide variety of marketing initiatives, while building new relationships with internal stakeholders to achieve strategic and tactical objectives.
Select Accomplishments:.
Produced and managed consumer products, licensed packaging, brand, advertising, merchandising, events, interactive, and publishing style guides, from strategically identifying the brand identity to innovative production and delivery, while exceeding licensing and brand marketing teams expectations and objectives.
Spearheaded weekly creative meetings with other departments (toy, packaging, digital, social media, marcomm etc.) to implement, create and maintain alignment and communication across all brands.
Led brand design projects for Hot Wheels/Team Hot Wheels, Max Steel, Monster High to support key marketing initiatives, including print, videos, webisodes, trade shows/toy fairs, digital, giveaways etc.
Identified, set-up and managed outside resources, worked closely with in-house designers, schedules and budgets, routed for approvals, communicated status, next steps and results to key team members.
Co-led 2 Creative Summits (2011, 2012) a week's long summit filled with design workshops, brand presentations, activities/events, 1:1 meetings for over 100 licensees and designers from around the world.
Spearheaded the design graphics project for the newly remodeled Design Center from gathering, setting and obtaining budget and graphic approval to installation for the Grand Opening.
Successfully implemented procedures to manage monthly creative schedules and advertising materials for internal (DIRECTV) and external (i.e.
Showtime/HBO etc.) advertisers for ACCESS DIRECTV Magazine - a luxury-custom published magazine, while upholding the highest standards for Meredith and DIRECTV.
Select Accomplishments:.
Supervised the DIRECTV's General and Hispanic market monthly bill stuffer initiative - from concept to production, while coordinating with DIRECTV's marketing managers, creative, legal departments, and third party partners to successfully deliver over 15 million printed deliverables each month.
Identified and implemented revenue-building opportunities to expand marketing efforts for DIRECTV as well as build revenue for Meredith (newsletters, brochures, inserts, blow-in/bind-in cards, etc.).
Created added value advertising space for premiums (i.e.
Showtime/Starz etc.) resulting in generated revenue.
Co-developed and managed the magazine's sweepstakes that increased subscriptions and customer loyalty.
Collaborated on direct mail campaigns to successfully increase response by over 2.25% and raised circulation/retention via DIRECTV's national offers by over 74%.
ACCOUNT SUPERVISOR, 01/1999 - 01/2004 TBWA CHIAT DAY – City, STATE,
Co-developed, launched and managed the agency's Lifestyle Marketing division - the group responsible for bringing the Nissan and Infiniti brands to life.
Led the creation and development of marketing plans, competitive reviews & creative briefs.
Managed and developed the first interactive marketing plan, along with creative assets (banners, interstitials) and online promotions for Nissan; obtaining increase in sales, lead generations and database capture.
Select Accomplishments:.
Led all on-site activation and integration with promoters of national sponsorships.
Leveraged media merchandising credits in order to maximize reach and impact, specifically with the Association of Volleyball Professionals, Supercross, Xterra World Championships, Warren Miller, Hot Import Nights and the Cigar Aficionado 'Big Smoke' event.
Headed production, implementation, and fulfillment of all elements for onsite programs, including athlete/personality appearances, vehicle displays, creative materials, sweepstakes/ promotions, legal interface, sales lead generations and database capture.
Completed 15 National spots & managed Nissan Sentra and Maxima consumer/trade print from strategic development through on-air/online/print production.
Liaison to Nissan's Ethnic marketing partners to maintain and maximize consumer impact.
Education
BA: Communication (Marketing & Sales), Expected in - California State University - , Northridge GPA:
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