PROGRAM MANAGER, CUSTOMER & PARTNER TRAINING Resume Example
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PROGRAM MANAGER, CUSTOMER & PARTNER TRAINING
Professional Summary
A nationally awarded marketer with a progressive career in digital advertising and partner relationship management. 10+ years of marketing management and communications experience with strong business acumen and relational skills. Demonstrated leadership and resulted oriented performance.
Core Qualifications
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Experience
PROGRAM MANAGER, CUSTOMER & PARTNER TRAINING
June 2013 to June 2015Athyna － Los Angeles , CA
June 2013 to June 2015Athyna － Los Angeles , CA
- Establish and track success metrics across training and online help efforts including forecasting and optimization.
- Work with internal development teams to capture key performance indicators and structure data into meaningful reports for product owners.
- Manage relationships for national education partners including events, communications, promotions of GoDaddy, and training opportunities.
- Identify and expand partnership opportunities providing for increased audience reach.
- Evangelize the training program internally and externally for integration in cross channel campaigns.
- Optimize marketing campaigns to increase training consumption through research and testing.
SENIOR AFFILIATE MARKETING MANAGER
June 2010 to June 2013Copart － Adelanto , CA
June 2010 to June 2013Copart － Adelanto , CA
- Managed external affiliate networks with a focus on developing partner relationships.
- Launched two new affiliate platforms and expanded into five multi-national affiliate accounts.
- Optimized performance of top partners through specialized offers, promotional strategies and building of trusting business relationships.
- Oversaw affiliate marketing team and provided regular reporting and recommendations to senior management.
INTERNATIONAL MARKETING MANAGER
March 2009 to June 2010Vishay Dale Electronics, Inc. － Niagara Falls , NY
March 2009 to June 2010Vishay Dale Electronics, Inc. － Niagara Falls , NY
- Led the first international marketing efforts for GoDaddy
- Collaborated on cross channel projects involving external vendors, internal teams and negotiation for resources.
- Directed expansion for international communication systems, payment platforms, foreign currency display, and multiple language efforts.
- Outlined localization strategy and implementation.
SEARCH MARKETING MANAGER, DOMESTIC & INTERNATIONAL
July 2007 to March 2009Schaefer Careers － Phoenix , AZ
July 2007 to March 2009Schaefer Careers － Phoenix , AZ
- Managed all of GoDaddy's paid search marketing networks over a span of several years.
- Identified and segmented markets for initial launch of all international search accounts.
- Hired and managed international search marketing managers.
- Led the expansion of additional search marketing vendors.
- Maintained responsibility for budgets in excess of $1M per month.
MARKETING ANALYST
March 2006 to July 2007Peoplesbank － Glen Rock , PA
March 2006 to July 2007Peoplesbank － Glen Rock , PA
- Led online marketing efforts through channels including paid search, affiliate marketing, email, and print advertising.
- Performed marketing research and reporting for margin examination and profit optimization.
- Integrated new analytics and email contact management systems.
- Maintained website and online applications with direct supervision over marketing assistants.
ADJUNCT FACULTY INSTRUCTOR, DEPT OF BUSINESS & IT
August 2004 to January 2006KIRKWOOD COMMUNITY COLLEGE － City , STATE
August 2004 to January 2006KIRKWOOD COMMUNITY COLLEGE － City , STATE
- Developed and provided instruction for students in classroom settings including lecture and laboratory formats.
- Worked individually with students to ensure success and made accommodations for those students with special education needs.
- Led courses in Business Math, Computer Applications, and Accounting.
MARKETING COORDINATOR
June 2002 to August 2004SKOGMAN REALTY － City , STATE
June 2002 to August 2004SKOGMAN REALTY － City , STATE
- Oversaw all aspects of personal marketing for an area top agent including advertising media, promotional writing, editing, and ad design.
- Negotiated advertising contracts and implemented placements in online, print and broadcast media.
- Performed market research and interpretation of statistical data to increase efficiency and improve the sales process.
- Established trusting relationships and assisted home buyers and sellers in real estate transactions.
CASH MANAGEMENT OFFICER
January 1997 to June 2002HEALTHCARE OF IOWA － City , STATE
January 1997 to June 2002HEALTHCARE OF IOWA － City , STATE
- Managed funds for 35+ statewide accounts with daily cash reconciliation.
- Completed financial reporting to VPF.
- Assisted all members of the accounting team including Accounts Receivable, Accounts Payable, Payroll, and General Ledger Officers.
Education
Masters of Business Administration : May 2013Mount Mercy University － City, State
Bachelor of Arts : Business Administration Public Relations, Psychology, May 2001Coe College － City, StateGPA: Magna Cum Laude
Magna Cum Laude
Skills
Marketing Management
- Evaluating the performance of marketing campaigns and optimizing for success.
- Email, SEO, Affiliate, Display and Social channel management.
- Conducting marketing research and surveys.
- Promotional writing and content editing.
- Agency and vendor management.
- Creation and implementation of incentive programs.
- Prospecting new marketing and outreach mediums.
Program/Relationship Management
- Managing relationships with agencies and other partners.
- Sourcing and securing sponsorship deals.
- Forecasting and budgeting for multi-million dollar projects.
- Reporting and decision making with incomplete data.
- Presentation and communication with various audiences including senior executives.
- Maintaining relationships with key decision makers.
- Making independent decisions within the boundaries of authority.
Education and Training
- Developing customer loyalty.
- Content procurement and scheduling.
- Workshop and event planning.
- Customer engagement and feedback.
- Trainer recruitment and relations.
- Licensed educator with classroom instruction experience.
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Resume Overview
School Attended
- Mount Mercy University
- Coe College
Job Titles Held:
- PROGRAM MANAGER, CUSTOMER & PARTNER TRAINING
- SENIOR AFFILIATE MARKETING MANAGER
- INTERNATIONAL MARKETING MANAGER
- SEARCH MARKETING MANAGER, DOMESTIC & INTERNATIONAL
- MARKETING ANALYST
- ADJUNCT FACULTY INSTRUCTOR, DEPT OF BUSINESS & IT
- MARKETING COORDINATOR
- CASH MANAGEMENT OFFICER
Degrees
- Masters of Business Administration : May 2013
Bachelor of Arts : Business Administration Public Relations, Psychology , May 2001
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