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PROGRAM MANAGER, CUSTOMER & PARTNER TRAINING Resume Example

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PROGRAM MANAGER, CUSTOMER & PARTNER TRAINING
Professional Summary

A nationally awarded marketer with a progressive career in digital advertising and partner relationship management. 10+ years of marketing management and communications experience with strong business acumen and relational skills. Demonstrated leadership and resulted oriented performance.

Core Qualifications
  • Online Advertising
  • Channel Management
  • Direct Marketing
  • Customer Experience
  • Partner and Relationship Development

  • Program Management
  • Customer Acquisition
  • Digital Program Testing
  • KPI Development and Measurement
  • International Marketing and Localization
Experience
PROGRAM MANAGER, CUSTOMER & PARTNER TRAINING
June 2013 to June 2015Company Name － City, State
  • Establish and track success metrics across training and online help efforts including forecasting and optimization.
  • Work with internal development teams to capture key performance indicators and structure data into meaningful reports for product owners.
  • Manage relationships for national education partners including events, communications, promotions of GoDaddy, and training opportunities.
  • Identify and expand partnership opportunities providing for increased audience reach.
  • Evangelize the training program internally and externally for integration in cross channel campaigns.
  • Optimize marketing campaigns to increase training consumption through research and testing.
SENIOR AFFILIATE MARKETING MANAGER
June 2010 to June 2013Company Name － City, State
  • Managed external affiliate networks with a focus on developing partner relationships.
  • Launched two new affiliate platforms and expanded into five multi-national affiliate accounts.
  • Optimized performance of top partners through specialized offers, promotional strategies and building of trusting business relationships.
  • Oversaw affiliate marketing team and provided regular reporting and recommendations to senior management.
INTERNATIONAL MARKETING MANAGER
March 2009 to June 2010Company Name － City, State
  • Led the first international marketing efforts for GoDaddy
  • Collaborated on cross channel projects involving external vendors, internal teams and negotiation for resources.
  • Directed expansion for international communication systems, payment platforms, foreign currency display, and multiple language efforts.
  • Outlined localization strategy and implementation.
SEARCH MARKETING MANAGER, DOMESTIC & INTERNATIONAL
July 2007 to March 2009Company Name － City, State
  • Managed all of GoDaddy's paid search marketing networks over a span of several years.
  • Identified and segmented markets for initial launch of all international search accounts.
  • Hired and managed international search marketing managers.
  • Led the expansion of additional search marketing vendors.
  • Maintained responsibility for budgets in excess of $1M per month.
MARKETING ANALYST
March 2006 to July 2007Company Name － City, State
  • Led online marketing efforts through channels including paid search, affiliate marketing, email, and print advertising.
  • Performed marketing research and reporting for margin examination and profit optimization.
  • Integrated new analytics and email contact management systems.
  • Maintained website and online applications with direct supervision over marketing assistants.
ADJUNCT FACULTY INSTRUCTOR, DEPT OF BUSINESS & IT
August 2004 to January 2006Company Name － City, State
  • Developed and provided instruction for students in classroom settings including lecture and laboratory formats.
  • Worked individually with students to ensure success and made accommodations for those students with special education needs.
  • Led courses in Business Math, Computer Applications, and Accounting.
MARKETING COORDINATOR
June 2002 to August 2004Company Name － City, State
  • Oversaw all aspects of personal marketing for an area top agent including advertising media, promotional writing, editing, and ad design.
  • Negotiated advertising contracts and implemented placements in online, print and broadcast media.
  • Performed market research and interpretation of statistical data to increase efficiency and improve the sales process.
  • Established trusting relationships and assisted home buyers and sellers in real estate transactions.
CASH MANAGEMENT OFFICER
January 1997 to June 2002Company Name － City, State
  • Managed funds for 35+ statewide accounts with daily cash reconciliation.
  • Completed financial reporting to VPF.
  • Assisted all members of the accounting team including Accounts Receivable, Accounts Payable, Payroll, and General Ledger Officers.
Education
Masters of Business Administration : May 2013Mount Mercy University － City, State
Bachelor of Arts : Business Administration Public Relations, Psychology, May 2001Coe College － City, StateGPA: Magna Cum Laude

Magna Cum Laude

Skills

Marketing Management 

  • Evaluating the performance of marketing campaigns and optimizing for success.
  • Email, SEO, Affiliate, Display and Social channel management.
  • Conducting marketing research and surveys.
  • Promotional writing and content editing.
  • Agency and vendor management.
  • Creation and implementation of incentive programs.
  • Prospecting new marketing and outreach mediums.

Program/Relationship Management 

  • Managing relationships with agencies and other partners.
  • Sourcing and securing sponsorship deals.
  • Forecasting and budgeting for multi-million dollar projects.
  • Reporting and decision making with incomplete data.
  • Presentation and communication with various audiences including senior executives.
  • Maintaining relationships with key decision makers.
  • Making independent decisions within the boundaries of authority.

 

Education and Training 

  • Developing customer loyalty.
  • Content procurement and scheduling.
  • Workshop and event planning.
  • Customer engagement and feedback.
  • Trainer recruitment and relations.
  • Licensed educator with classroom instruction experience.
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Resume Overview

School Attended

  • Mount Mercy University
  • Coe College

Job Titles Held:

  • PROGRAM MANAGER, CUSTOMER & PARTNER TRAINING
  • SENIOR AFFILIATE MARKETING MANAGER
  • INTERNATIONAL MARKETING MANAGER
  • SEARCH MARKETING MANAGER, DOMESTIC & INTERNATIONAL
  • MARKETING ANALYST
  • ADJUNCT FACULTY INSTRUCTOR, DEPT OF BUSINESS & IT
  • MARKETING COORDINATOR
  • CASH MANAGEMENT OFFICER

Degrees

  • Masters of Business Administration : May 2013
    Bachelor of Arts : Business Administration Public Relations, Psychology , May 2001

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