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Product Marketing Specialist Resume Example

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Rebecca
Fowler
Professional Summary

Successful product marketing specialist with proven accomplishments in implementing successful strategies, driving market growth and profits for multiple lines of business. Articulate and driven leader with high energy and engaging personality. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement to maximize performance.

Skills
  • Product knowledge and development
  • Website content
  • Campaign management
  • Market Positioning
  • Client communication
  • Budgeting and Allocation 
  • Market analysis
  • Marketing and advertising
  • Product development
  • Strategic Planning
  • Corporate Communications
  • Team management
  • Project management
  • Process improvement
Education
Rowan UniversityGlassboro, NJ05/2011Bachelor of Science: Marketing
Rowan UniversityGlassboro, NJ05/2011Bachelor of Science: Management
Work History
Generate Life Sciences- Product Marketing Specialist
Los Angeles, CA09/2017 - Current
  • Applies marketing concepts to help engage physician and consumer audiences, create product awareness, and promote various products and services
  • Contributes to the formulation of marketing strategies in the development of annual marketing plans and budgets to support key business objectives and growth; manages timeline and implementation of the marketing plan and initiatives across multiple departments
  • Contributes to the development of key value proposition, and selling messages; ensures brand standards are used throughout digital and print marketing communications produced
  • Helps to build awareness and promote products and services to professional and consumer audiences; supports strategic partnerships / co-marketing programs and relationships; coordinates promotions and discount programs, social media and email campaigns, mailings, advertising, and surveys; manages the development of sales and marketing collateral and support materials
  • Manages website content updates and revisions; supports development of new features and functionality; suggests design and functionality improvements
  • Monitors and analyzes brands' performance and competitive environment, and recommends actions to address opportunities and risks
  • Conducts and maintains comprehensive competitive analysis reports and communicates relevant information throughout the organization
  • Worked with marketing teams to create, deploy and optimize effective campaigns for reproductive and stem cell clients
  • Worked with marketing teams to create, deploy and optimize effective campaigns for the value segment which helped exceed revenue goals in Q1 2020
  • Created and aligned creative processes for external business partners and teams
Mymedicalimages.com- Director Of Marketing
Boca Raton, FL01/2018 - 01/2019
  • Develops and evaluates digital and traditional marketing campaigns across multiple platforms
  • Oversees social media and content marketing strategy
  • Spearhead efforts to improve SEO
  • Research industry to develop, implement and measure strategies
  • Attend trade shows and conferences to cultivate business contacts
  • Builds brand awareness and positioning
  • Devised and deployed online marketing plans with effective SEO, social media and video campaign strategies
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters
  • Collaborated with designers and editorial team on print, digital, and social marketing materials
  • Assessed and strengthened client digital presence, including rewriting website copy, authoring blog posts and updating social media platforms
Allstate Insurance- Insurance Sales Agent/ Social Media Associate
Deerfield Beach, FL05/2013 - 06/2017
  • Property & Casualty 220 Licensed Producer and Social Media Admin of agency accounts
  • Leveraged consultative-sales strengths to identify opportunities and close deals
  • Customer Service Representative and Retention specialist
  • Top sales producer in auto product and exceeded monthly sales goals consistently by 25
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships
  • Increased customer engagement through social media
  • Developed marketing content such as blogs, promotional materials and advertisements for social media
Prudential- Marketing Assistant
Vineland, NJ07/2011 - 01/2013
  • Managed Marketing, Promotions, and Property & Casualty insurance sales for the office
  • Skilled at improving customer retention levels in a highly competitive market
  • Helped lead business development and marketing efforts
  • Increased production by 50% and sales by 20%
  • Received Growth Award and Gold Award for exceeding company quotas
  • Assisted in creation of pre-season marketing plans to support department and divisional strategies
  • Designed and presented social media campaign ideas
  • Collaborated with team members to help expand marketing channels
  • Planned and executed internal and external events
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Resume Overview

Companies Worked For:

  • Generate Life Sciences
  • Mymedicalimages.com
  • Allstate Insurance
  • Prudential

School Attended

  • Rowan University

Job Titles Held:

  • Product Marketing Specialist
  • Director Of Marketing
  • Insurance Sales Agent/ Social Media Associate
  • Marketing Assistant

Degrees

  • Bachelor of Science : Marketing
    Bachelor of Science : Management

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