Experienced creative marketing professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media and PR management with expertise in identifying emerging market trends.
PR & Event ManagerJan 2015 to Current Disposable Magazine － Los Angeles, CA
Coordinate all public relations activities.
Manage social media platforms to engage audiences across traditional and new media.
Research influencers and initiate collaborations.
Develop a marketing communications plan including event strategy, sponsorship budget, and goals.
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Coordinate details of events such as venue, flyers, sales, entertainment, guestlist, artist booking, sponsorships, etc.
Social Media ConsultantApr 2017 to Current ForYourArt － Los Angeles, CA
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
Moderate all user-generated content in line with the moderation policy for each community.
Create original content.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
PR & Social Media ManagerJan 2013 to Jan 2017 American Apparel － Los Angeles, CA
Develop a follow growth strategy for social media.
ex: 180k followers in 2013 vs 2.2m followers in 2017 on our Instagram) --Manage PR & Social Media Coordinators from 20 international regions and make sure their follower growth rate is constantly increasing.
Manage the brand's Social Media platforms such as Facebook, Twitter, Instagram, Pinterest, Tumblr, Youtube, Viva Radio, Snapchat, etc.) --Develop a marketing communications plan including strategy, goals, budget and tactics & a media relations strategy, seeking high-level placements in print, broadcast and online media.
Research top influencers, competitors, and trends.
Plan and execute events, influencer marketing, celebrity outreach, media monitoring, and product placement for social uses.
Create timely and engaging content optimized for platform used and intended audience.
Scout and photograph influencers and models to feature on social media to create new contents.
Monitor sites for customer service opportunities.
Analyze and report social media actions on a weekly basis for successes and new opportunities.
Create engaging and professional visuals that reflect the brand.
Stay current with PR & social media trends and tools.
Attend networking and educational events.
Review marketing analytics weekly to make informed decisions going forward surrounding social campaigns, influencers, messaging, etc.
Media SpecialistMar 2017 to Oct 2017 PR & Social JY Rays － Los Angeles, CA
Develop weekly social & influencer programming across accounts.
Manage local and international account managers to produce all imagery, tags and captions, and make edits as needed for each account and planned post.
Identify tastemakers in the social communities as they relate to the brand and build partnerships with brand advocates, influencers, and other creatives.
Ensure Paid Social campaigns are set-up and properly QA'd.
Curate and grow social images on website, ensuring that page is updated daily with shoppable user generated content.
Ensure that all PR/social content and copy is brand appropriate, accurate and appropriately labeled.
Engage with community and influencers on social channels via liking, commenting, and regramming imagery.
Report on performance and growth on weekly and monthly basis.
Support aligning domestic agencies to create and execute an year-long strategy, including events, to increase brand awareness.
Work to ensure media placements increase sales.
Media ManagerOct 2017 to Current PR & Social American Apparel － Los Angeles, CA
Manage media inquiries and interview requests.
Create content for press releases, byline articles and keynote presentations.
Build relationships with thought leaders to grow industry awareness.
Manager social media accounts with over 6 million followers total.
Work with celebrities and stylists to increase revenue.
Monitor SEO and web traffic metrics.
Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
Stay up-to-date with current technologies and trends in social media, design tools and applications.
Design and implement social media strategy to align with business goals.
Set specific objectives and report on ROI.
Education and Training
Bachelor of Arts, International Studies2013Queen's University － Kingston, ON, CanadaInternational Studies
Adobe, Advertising, benchmarking, competitive research, forecasting, Google Analytics, Marketing research, marketing communications, Photography, press releases, Product marketing, sales, Social Media platforms
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Companies Worked For:
PR & Social JY Rays
PR & Social American Apparel
Job Titles Held:
PR & Event Manager
Social Media Consultant
PR & Social Media Manager
Bachelor of Arts , International Studies 2013
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