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PPC Specialist Resume Example

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PPC SPECIALIST
  • https://www.linkedin.com/in/john-hood-b31530a/
  • ♦https://www.google.com/partners/?authuser=2#i_profile;idtf=103722503330593331034;
  • ♦https://phix04.wixsite.com/innopt
Professional Summary
Resourceful Online Marketing Professional with 6 years of experience developing and implementing digital marketing and advertising campaigns. Experienced Online Marketing Specialist with expertise in pay per click advertising and search engine marketing programs,.
Skills
  • Digital Marketing
  • Campaign Management
  • Google AdWords
  • Understanding of Buyer Motivation 
  • Spreadsheet management
  • Social Media
  • Keyword Research
  • Budgeting
  • Search Engine Marketing (SEM) 
  • MailChimp
  • SEMRush
  • SurveyMonkey
  • Wave Accounting software
  • Advanced MS Office Suite knowledge
  • Targeting Segmentation and Optimization
  • Customer Acquisition
  • HTML editing
  • Shopify
  • Data management
  • Web Analytics
  • Use of language connotation in copy creation
  • Paid Search
  • Instapage
  • HubSpot
Work History
PPC Specialist, 05/2017 to Current
Consultwebs.Com Inc. – Raleigh , NC

  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Developed and implemented campaigns for email, online advertising, and search engines.
  • Identified value propositions and key messages for all of the company's marketing campaigns.
  • Completed quarterly forecasting and monthly financial reviews.
  • Analyzed business developments and monitored market trends.
  • Initiated market research studies and analyzed findings.
  • Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
eCommerce Marketing Manager, 09/2012 to 10/2016
Perrigo Company Corporate – Martin , MI
  • Marketed and sold a full range of consumer electronics products, including HDTVs and computers.
  • Optimized the P-Caliber website and the main company blog to boost traffic to the site twice a week.
  • Generated invoices and tracked collection progress.
  • Processed cash and credit payments rapidly and accurately.
  • Negotiated pricing with vendors regarding wholesale billing and marketing procedures.
  • Optimized AdWords campaign to produce an average CPC of 0.55%
  • Analyzed trends and compiled market research data to inform planning and strategy.
  • Directed targeted marketing efforts through segmentation and bid optimization.
  • Uploading of Product Listings to Google Merchant account reflecting an inventory of 200 items.
  • Following Best Practices to produced ads and corresponding landing pages optimized to reduce user bounce.
  • Developed backend-tracking URLs to measure campaign results and determine ROI.
  • Maintained an ROI of 58% with a CVR of 1.2% 
Operations Manager Assistant, 11/2016 to 02/2017
Production Resource Group – Dallas , TX
  • Educated potential clients on insurance options.
  • Scheduled appointments
  • Precisely completed appropriate claims paperwork, documentation and system entry.
  • Professionally and courteously verified appointment times with patients.
  • Verified patients' eligibility and claims status with insurance agencies.
  • Examined patients' insurance coverage, deductibles, possible insurance carrier payments and remaining balances notcovered under their policies when applicable. 
Executive Assistant, 11/2015 to 02/2016
Axos Bank – Iselin , NJ

Conducted research to prepare, gather and proof briefing materials, agendas and decks for all executive-level meetings.

Coordinated travel arrangements, including booking airfare, hotel, and transportation.

Answered and managed incoming and outgoing calls while recording accurate messages.

Maintained computer and physical filing systems.

Prepared vendor invoices and processed incoming payments.

Handled all incoming business and client requests for information.

Met challenging quotas for productivity and accuracy of work.

Managed executive calendar and coordinated weekly project team meetings. 

PLA Manager, 09/2011 to 08/2012
Fanatics Inc – Colorado Springs

Photographed and listed items to be sold on Ebay.

Picked, inspected, packaged and shipped items from the warehouse.                   

Artist Management, 03/2005 to 02/2007
The Boom Room – City , STATE

Education
Bachelor of Science: Information Technology, 2011
Western Governors University - City, State
  • 3.0 GPA
  • Continuing education in Digital Marketing
  • Google Adwords Certification
Accomplishments
  • Conceived and independently founded eCommerce business, P-Caliber Electronics.
Certifications
  • Adwords Fundamentals / March 2017 - March 2018
  • Google Shopping / March 2017 - March 2018
  • Advanced Search Advertising / March 2017 - March 2018
  • Advanced Display Advertising / March 2017 - March 2018
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Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

How this resume score could be improved?

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82Good
Resume Strength
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  • Formatting
  • Word choice
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Resume Overview

School Attended

  • Western Governors University

Job Titles Held:

  • PPC Specialist
  • eCommerce Marketing Manager
  • Operations Manager Assistant
  • Executive Assistant
  • PLA Manager
  • Artist Management

Degrees

  • Bachelor of Science : Information Technology , 2011

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