Partner Marketing Programs Specialist resume example with 20+ years of experience
JessicaClaire
, , 100 Montgomery St. 10th Floor(555) 432-1000, resumesample@example.com
Summary
Motivated Event Manager bringing [Number] years of experience delivering small to large-scale [Type] events on-time and within stringent budgets. Talented at identifying potential problems, promptly mitigating obstacles, and actively resolving conflicts to ensure client satisfaction and positive attendee experience. Background managing occasions from small, private affairs to extremely large corporate conferences.
Skills
Marketing Professional
Results-driven, quality-focused marketing professional with partner co-marketing experience designing, developing, and managing lead generation programs for multiple business units. Recognized and rewarded for consistently delivering innovative, high-quality programs driving awareness and demand creation. Team player with excellent verbal, written, organizational, interpersonal, and time management skills who collaborates across stakeholder groups to manage concurrent projects with flawless execution.
Areas of expertise include:
Program Management
Marketing Plan Development & Execution
Measurement & Analysis
Online Messaging
Customer / Partner Co-Marketing
Lead / Demand Generation
Measurement & Analysis
VIP Events / Onsite Event Support
Collateral Creation
Word, Excel, PowerPoint, SharePoint, and various database management tools
06/2006 to CurrentPartner Marketing Programs SpecialistBranch Metrics | Dallas, TX,
Global provider of technical software for engineers, scientists, and academics - 2,600 Employees, Supported targeted marketing and partner programs for technical computing, Test & Measurement, and Quantitative Finance markets.
Recruited for a 2-month onsite collaboration in the Cambridge, UK office providing program management, training, and expertise to the UK Marketing Programs team.
Key Accomplishments:.
Created and implemented partner co-marketing programs with targeted revenue goals.
Developed, implemented, and managed marketing plans, budgets, and partner co-marketing initiatives.
Partnered with sales to create marketing campaigns and lead generating programs to increase penetration across a number of industries.
Organized and executed partner programs (80+/year) including logistics and operations, onsite management, budget management, and post event reporting and analysis.
Used social media, company website, and email campaigns to promote event attendance.
Demonstrated excellence, self-motivation, and flexibility; thrived in a fast paced environment, and met specific deadlines while working simultaneous on multiple projects.
01/2000 to 03/2006Corporate Event ManagerVirginia Commonwealth University | Richmond, VA,
Computer Software Industry, 200 employees, (Acquired by Borland in 2006, Developed marketing programs that aligned with corporate strategy and vision, Developed and executed 40 events a year, ranging from VIP customer advisory councils, worldwide sales conferences, users conferences, live industry webcasts, partner conferences, corporate strategy re-launch, worldwide corporate and alliances tradeshows (Siebel, Sapphire, Citrix, PeopleSoft, Borland).
Developed and implemented marketing campaigns and communication materials to drive booth traffic and increase awareness.
Managed corporate events budget (25% of total marketing budget) and provided cost analysis for all events (established a consistent track record for producing results within budget).
Reported directly to CMO and worked collaboratively in a team environment with stakeholders at all corporate level.
Managed the entire process of marketing booth creation.
Developed companyās first collateral CD for lead generation activities which saved 80% of print cost.
07/1997 to 01/2000Marketing Events ManagerKRONOS INC | City, STATE,
Time & Attendance Software Company - time-tracking software that helps control labor costs, minimize compliance risk, and improve workforce productivity.
Planned, managed and executed all facets of annual Sales and Service Conferences (1,200 attendees) including opening session and entertainment segment.
12/2005 to ChairWORLD MENāS CURLING CHAMPIONSHIP | City, STATE,
The World Curling Championships are annual curling events which showcase the world's best curlers, organized by the World Curling Federation.
Ceremonies Committee
Responsible for the production and execution of the opening, closing, and daily team awards ceremonies for athletes from 12 countries (3,500-5,000 people in the audience).
This event was televised in several European countries, the USA, and Canada.
Key Accomplishments:.
Managed a team of volunteers, contracted performers, and recruited the Master of Ceremonies.
Worked across various committees, including accreditation, construction, GNCC, finance, hospitality, and event services.
Collaborated with the World Curling Federation executives, local organizing committee, Convention and Visitors Bureau and the on-site venue management team including light and sound technicians.
Education and Training
Expected in | BENTLEY COLLEGE, Waltham, MAGPA: Enrolled in Certified Marketing Professional program
Expected in Massachusetts Elementary Education Certificate | REGIS COLLEGE, Weston, MA, GPA:
Expected in Bachelor | Public AdministrationOTTAWA UNIVERSITY, Ottawa, ONGPA:
Activities and Honors
Member of Meeting Professional International (MPI) since 2006
MPINE - Special Events Committee Member and Co-Chair
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