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Partner Business Brand Manager Resume Example

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PARTNER BUSINESS BRAND MANAGER
Professional Summary
Completed a successful entrepreneur transition over a 14-year period obtaining sought-after proficiencies in sales, marketing, brand management, team building, mentoring, training, buying, concept planning and development, vendor relations and retail consulting.
Skills
Work History
Partner Business Brand Manager, 03/2006 to 10/2009
Macy's Department Store – Harper Woods, MI
  • Macy's partner business brand manager owner operator effectively negotiated a 3-year partner business contractual relationship with Macy's Department Store to strategically display my brand and product lines.
  • As a result of an exclusive selection process and effective test-market practices the selected products were proven to reach high customer demand.
Retail Consultant, 01/2004 to 01/2014
Vogue Retail Consulting Group – Southfield, MI
  • Concept planning and development Consultant tailored to meeting the needs of new and existing brick and mortar and e-commerce retail start-ups including, financial planning, growth and sales strategies, social media marketing, brand management, design and location analysis, lease and contract negotiations.
Retail Operations manager, 01/2000 to 01/2013
Brick & Mortar Retail Stores Fairlane Town Center – Dearborn Southfield Troy, MI
  • Directed sales, marketing and management teams of over 35 professionals that produced consistent revenue targets generating $1.6 million dollars revenue year over year.
  • Created new revenue streams generating a 40% increase in profit and a 35% increase in product market share.
  • Successfully achieved a 110% customer satisfaction feedback rating.
  • Developed and maintained a three-year partner business contractual agreement with Macy's department store.
  • Managed enduring relationships with multiple local national and international licensed vendors and Brand holders.
  • Accurate and timely reporting utilizing appropriate CRM systems for account portfolios.
  • Conducted strategic planning market evaluations through sales forecasting and life cycle analysis.
  • Demonstrated strong written and oral, presentation, and communications skills.
  • Develop media plans across all channels, including TV, Print, Radio, Mobile and digital.
  • Developed traffic generating social media marketing campaigns via Facebook, Twitter, Instagram LinkedIn, YouTube, Blogs and Pinterest.
  • Monitored effectiveness of (SEO) Search Engine Optimization rankings with top search engines.
  • Maintained planned marketing budget control to ensure proper allocation of resources.
  • Built and maintained strong working relationships with clients, vendors, publishers, team members and internal resources to ensure a smooth implementation of campaigns.
  • Maintained close contact with clients and media schedules to keep current data pertaining to the markets they serve.
  • Organized and maintained campaign documents including media authorizations, flowcharts and media plans.
  • Developed effective press releases, web content and eblast.
  • Created successful retail target market campaigns utilizing customer, product and sales life cycle.
  • Angela Denise Clark (248) 885-0029 for multiple brick and mortar apparel stores located in shopping malls throughout the Detroit metropolitan and suburban areas.
  • Managed and synchronized multiple locations initiating and implementing effective operational strategies, key growth opportunities and budget control procedures to reduce operational expenses.
  • Generated profitable annual sales by empowering sales team to routinely set and surpass monthly goals and sales quotas while escalating growth potential by 25% - 50% respectively.
  • Applied successful brand management practices in order to create multiple revenue streams, which support key business initiatives.
Information Technology Systems Analyst/Systems Engineer, 01/1992 to 01/2000
Electronic Data Systems – Southfield, MI
  • Electronic Data Systems completed (EDS)' System Engineering Development (SED) program ran SQL server ODBC database debugging scripts, systems checks and follow-up analysis.
  • Analyzed, developed and design source code for troubleshooting, performance testing and debugging for end user applications utilizing C and C++ programming language.
  • Generated interactive Oracle and Crystal Reports for customer data manipulation and analysis.
  • Analyzed user requirements and best practices related to information technology workflow.
  • Provided technical support for designated accounts WAN and LAN software installation, routine maintenance, systems checks and network integration.
  • Serviced large accounts (General Motor's) with technical assistance, trouble shooting, test cases, and customer support.
Education
B.S. Degree: Organization Administration, 12 2013
Central Michigan University -
Organization Administration
Masters of Science: Administration, Central Michigan University -
Administration
Skills
brand management, budget, C, C++ programming, communications skills, oral, Concept, Consultant, contract negotiations, CRM, Crystal Reports, clients, customer satisfaction, customer support, database, debugging, e-commerce, financial planning, information technology, LAN, marketing, market, marketing and management, network integration, ODBC, search engines, Oracle, press releases, profit, Radio, reporting, retail, sales, sales forecasting, Search Engine Optimization, SED, scripts, software installation, SQL server, strategic planning, System Engineering, technical support, technical assistance, TV, trouble shooting, troubleshooting, WAN, web content, workflow, written
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Resume Overview

Companies Worked For:

  • Macy's Department Store
  • Vogue Retail Consulting Group
  • Brick & Mortar Retail Stores Fairlane Town Center
  • Electronic Data Systems

School Attended

  • Central Michigan University

Job Titles Held:

  • Partner Business Brand Manager
  • Retail Consultant
  • Retail Operations manager
  • Information Technology Systems Analyst/Systems Engineer

Degrees

  • B.S. Degree : Organization Administration , 12 2013
    Masters of Science : Administration ,

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