I am an orchestrator of the Complete Design Solution! I build and lead high-performing cross-functional teams. I guide their strategic thinking to reflect the overall quality of design that will mirror the client's objectives. From the impactful and the innovative seasonal packaging, to the visual direction of consumer magazines, I have directed and delivered creative design solutions in print, web design, magazine development and packaging design under tight budgets and aggressive timelines for a diversified client pool, including Television and entertainment, travel, health, beauty, non-profits, insurance, and food industry.
■ Diversified creative design experience in print, web design, magazine development, and packaging design.
■ Established intimate knowledge of client brands, products and target demographics.
powerful brand design strategies while maintaining identity consistency across
■ Expansive industries experience to include: television, travel, health, beauty, non-profits, insurance, and food industry.
■ Technologically knowledgeable of current and emerging trends and an expert user of design software.
■ Manage and lead multiple projects and teams on time and within budget from conception
through production, in all
aspects of creative design and production.
■ Designed impactful and innovative seasonal packaging for US and global market. Supported several key areas of marketing, production, and purchasing.
■ Created unique and commercially appealing packaging to increase seasonal sales, while maintaining Godiva's classic and luxurious essence.
■ Produced elegant and differentiated packaging with challenging budgets and aggressive design turnover timelines.
■ Delivered packaging to stores on time and
accommodating several rounds of revisions while supporting marketing,
production, and purchasing departments
■ Directed the overall quality of design and strategic thinking to meet the client's objectives. Led all visual design content for photo shoots, web sites and print production. Coordinated and managed the allocation of workflow to designers, freelancers, photographers and copywriters. Managed a team of up to 6 graphic designers.
■ Orchestrated comprehensive launch of Healing Arts Guide, an ongoing (2003–2010), business-to-business magazine/guide for the spa and wellness industry, reaching an approximate audience of 150K annually.
■ Developed the visual direction of Spafinders, a consumer magazine from 1993-1999, attracting a 600K
■ Presided over all print promotions, sales kits, billboards, posters, brochures, and monthly program guides. Generated corporate identity programs, quarterly promotional campaigns and presentations.
■ Established an in-house agency in charge of and
producing all off-line print material.
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