I have a passion for people and in turn people gravitate toward what I have. It's an intangible, unteachable energy that draws people in. It's what has made me successful in life and in business no matter the industry. This combined with innovation & creativity makes for a pretty powerful & enjoyable asset in the workplace. I look forward to being a part of team that makes magic happen for other businesses.
With an entrepreneurial spirit, infectious personality, relentless drive for innovation, I brought an idea to life. This cell of an idea meticulously grew into a company called HEAT that flourished into much more than just an ordinary product. Through the art of genuine influence and connectivity, culture was created behind a brand that became my client's addiction. I grew this business to sell, opening my career path to now represent, recreate, & evolve the magic for other companies to help drive their brand.
Bachelor of Arts, EducationUniversity of North Carolina at Chapel HillEducation
Social media marketing
Client and vendor relations
Strong creative vision
Strong communication skills
Business and marketing plans development
Client account management
Market research and analysis
Excellent written and verbal communicator
Owner - DirectorJan 2010 to Jan 2016 HEAT Highly Effective Athletic Training － Raleigh, NC
Developed and grew company brand, strategic goals, sales strategy and marketing focus, with full oversight of budget, staffing, hiring, advertising and daily business operations.
Pioneered business model of boutique session based interval training gym, grew the concept & brand from ground up into respected & nationally recognized business.
Developed high-impact sales and marketing strategies to engage the consumer in this high-cost concept in an unchartered territory & drove YoY growth.
Disrupted the standard business model in the gym & fitness industry, bringing this niche concept to market years before the trend therein modeling an effective baseline concept for future competitor's programming, scheduling and pricing models in marketplace.
Created policies and procedures to ensure a level of excellence relating to all operations, ambiance, personnel, product and branding.
Early adopter of social media for business development, implemented a user-friendly platform integrating all facets of communication to drive growth via engaging marketing campaigns maximizing client engagement and sales.
Recognized by international publication, DETAILS magazine, as a top three Interval Training Studio in the United States, and repeatedly named as one of best places to work out in the Triangle.
Led staff hiring, onboarding, training and development.
Oversaw successful sale of the business as profitable enterprise and recognized brand.
Active participant in the community, Downtown Raleigh Alliance, & Raleigh Merchants meetings.
Director of Sales & Client OperationsOct 2000 to Oct 2010 GreenTree Lending & BlueSky Mortgage － Raleigh, NC
Trusted financial consultant and broker
Client relations guru
Recruiter & Client Relations SpecialistFeb 1998 to Oct 2000 TRC STAFFING SERVICES － Charlotte, NC
Staffing and recruiting firm Created new partnerships & maintained the existing client relationships with expanded YoY growth.
Sourced and recruited administrative and executive candidates.
Successful track record of multiple sourcing strategies.
Developed and managed a pipeline of key talent for current and future positions.
Maintained a positive experience for the duration of the hiring process for both the client and prospect.