Creative and business savvy marketing communications and events professional with nearly a decade of progressive marketing experience including: events management, digital marketing (web), PR, partner program marketing, account marketing and cross-functional media marketing. Also experienced working in academia (for a large university). Proven success in elevating the outreach and impact of marketing communications and events. Strong ability to motivate and mobilize others to achieve superior marketing results. Acute attention to detail and ability to juggle marketing and logistics for large scale events. Efficient, hard working, and enthusiastic.
Large event execution and management
Large budget management
Web marketing strategy
Partner and focused account marketing management
Experience working with caterers
Volunteer recruitment and management
In-house and external marketing consultancy
Strategic Business Planning
Leadership and team building experience
Strong negotiation skills
Northern European Events Marketing Manager, 12/2011 － 02/2015National Instruments － United Kingdom
Managed a $2 million budget, 7 employees, and over 400 events annually
Reduced annual spending by 10% while expanding on an ever improving events program.
Redesigned our tradeshow booth.
Significantly increased staff performance and satisfaction.
Grew relevant events attendees by an average of 16% YOY, in a very saturated market
Built a reliable network from multiple trades including venues, catering, transportation, design groups, tradeshow organizers, etc.
Consulted for events, to other European branches
Built the marketing plans, strategy and implementation of 5 top tier accounts
Corporate marketing consultant to over 15
countries and 5 branches in Europe including Eastern Europe, Northern Europe
and the UK
Advise and lead cross functional marketing
projects for United Kingdom and Northern Europe on their regional marketing
plans, including cross marketing initiatives, web, direct marketing, events,
multimedia, PR and advertising
Delivered corporate marketing plans to our
branches and help build regional marketing plans and drive messaging alignment
and throughout Europe
Build and execute a cross media marketing plan to
Europe, focused key segment areas
Served a 6 month assignment in the UK to help
train and consult to the team to drive corporate alignment and further
marketing innovations with new marketing ideas. Highlights of this assignment are a follows:
Built a local multimedia program and grew live
webcast leads from 0 to over 2500 in 3 months
Pitched to upper management a social media
landscape and action plan (which was accepted and implemented)
Built a web plan and metrics dashboard and
trained the team to maintain a strong web focus in my legacy
Optimized local SEO and SEM strategy to repurpose
a $20,000 budget to be more strategic
Received the Company Merit Award for both
quarters in my assignment
Serving a 7 week assignment in Hungary to train
the team, consult on marketing plans and execute an PR/Ad program across 9
countries and 12 magazines
Served as the PR contact for Northern Europe,
hosting 8 Northern European editors at our largest annual corporate event
Elected the web media advisor for Europe in creating
key web marcom metrics and quotas to identify and provide solutions for gaps
and growth potential
Present monthly web media calls to build web
community, provide training and drive awareness on a pan-European level
Planned and created over 40 new web pages for
Eastern European web sites, as well as 20 more multi-country web pages to be
leveraged and translated into local languages
Research and develop analysis for our
international markets to be able to serve more strategically, our world
markets, including industry research to help grow databases and find sales
Mentored, advised and trained 3 new European Web
Collaborated with 7 corporate web teams to provide
relevant information and content to our European web marketing teams
Developed curriculum, coordinated and planned
approximately 20 sessions for our worldwide 2009 and 2010 web summits
Coordinated, marketed and owned approximately 250 events annually for the California sales region; including hotel seminars, user group meetings, onsite trainings, top account activities, regional tradeshows and large scale events.
Recruited, trained, and managed approximately 500 volunteer slots for the company's largest global conference.
Marketed to 7 top accounts through quarterly newsletters and event invites, while building relationships with key contacts to further develop the account.
Filtered and provided sales feedback, while striving to align corporate messaging with the field through the execution and guidance of events.
Promoted lead generation by providing logistical support with coordination of equipment, literature, hotel accommodation, and catering for all regional events.
Collaborated with Direct Marketing to ensure geotargeted and strategic event database marketing communications.
Created web agendas and events for all regional activity.
Entered and maintained database of all regional events, in internal databases (working through Oracle).
Served as corporate voice to the field sales organization.
Provided customer service through communication of events.
Employer Development Coordinator, 12/2005 － 08/2007Oklahoma State University － Stillwater, OK
Coordinated, scheduled, and hosted on-campus interviews, information sessions, and faculty meetings for over 200 actively recruiting companies.
Facilitated development of employers and alumni by hosting and attending nationwide recruiting and alumni events.
Restructured database of5,000 employers to improve organization and gain efficiency.
Create and publish weekly newsletter to over 6,000 students, with current career related events, opportunities, and advice.
Educated employers about effective recruiting methods, specifically to reach the recent graduate population through speaking at seminars, and individual trainings and meetings.
Created and maintained professional relationships through various professional networking organizations and events to evangelize Oklahoma State recruiting.
Dec. 2005Oklahoma State University － Stillwater, OKBachelor of SciencePolitical Science- International Relations
Ad, advertising, budget, content, Content Management, customer service, databases, database, database marketing, Direct Marketing, focus, functional, industry research, marcom, marketing plan, marketing plans, marketing, market, marketing communications, meetings, messaging, Microsoft Office, multi-tasking, multimedia, Enterprise, networking, newsletters, newsletter, Oracle, PR, project management, speaking, recruiting, Research, sales, CRM (Salesforce, seminars, strategy, Strategic, time management, Vignette, web sites, web pages, Web Marketing
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Companies Worked For:
National Instruments Corporate
Oklahoma State University
Oklahoma State University
Job Titles Held:
Northern European Events Marketing Manager
International Marketing Communications Specialist
Regional Events Marcom Coordinator
Employer Development Coordinator
Bachelor of Science Political Science- International Relations
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