Marketing Manager with 14+ years of experience with an emphasis in Trade Marketing. A process-driven, results-oriented marketer adept at managing high volume, fast-paced projects while maintaining vendor relationships and cross-functional collaboration.
Skills
Brand Building
Project Management
Methodical and Organized
Cross-Functional Collaboration
Coaching and Mentoring
Adaptable and Resilient
Verbal and Written Communication
Time Management
Detail-Oriented
Corporate Marketing Background
Collateral Production
Experience
National Trade Marketing Manager, 05/2017 to Current Caci International Inc. – Madison, WI,
Develop omnichannel merchandising programs through collaboration with Brand, Sales, Public Relations, E-Commerce, Procurement, and Legal partners for portfolio of twelve brands with yearly revenue over $75M
Lead creative development of consumer facing Trade Marketing programs and tools for The Prisoner Wine Company, Robert Mondavi Winery, High West Distillery, Woodbridge, Black Box Wines, and innovation brands across account segments
Leverage insights and feedback provided by relevant stakeholders to increase ROI of future retail merchandising programs and ordering processes
Manage design retainer of $850K across twelve brands
Offer coaching and guidance to two direct reports, this has resulted in promotions of reports to internal Brand Marketing roles
Utilized traditional and digital marketing strategies to promote company products
Championed new product line launches by developing effective Trade Marketing programming
Partnered with customers and agencies to enrich digital elements, including search, social, display, mobile and retargeting.
Partnered with customers and agencies to enrich digital elements including search, social, display, mobile and retargeting.
Executed updated marketing plans to increase branding exposure, customer traffic and sales.
Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for [Location] market to maximize outreach.
Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
Owned Trade Marketing marketing campaigns from initial scope through execution and refinement.
Led concept development and organized sales and operations resources.
Marketing Manager, 06/2014 to 05/2017 Hcsc – Rockford, IL,
Established POS ordering catalog and process for Sales and distributor partners resulting in streamlined delivery of tools to support Sales in Brand merchandising programs
Oversaw $250K National POS budget across all United States Sales regions securing budget alignment and transparency with Sales Finance
Developed and managed Trade Marketing programs for ABC Brands through collaboration with Sales and Marketing, including successful launch of sponsorship between Anchor Steam Beer and SF Giants
Drove execution and delivery logistics of POS programs, including POS procurement, pricing, and production
Prepared monthly sales reports to document sales volumes, potential sales and areas of proposed client base expansion.
Evaluated and reported on campaign performance to relevant stakeholders and leadership across organization.
Managed creation of marketing materials, collateral and sales support tools.
Tracked, analyzed and reported on marketing program results.
Delivered compelling sales presentations to demonstrate expert product knowledge.
Formulated and launched marketing and promotional campaigns to maximize profits.
Led concept development and organized sales and operations resources.
Established and built new division that provided printed products, marketing collateral and social media branding for customer usage.
Associate Manager, Trade Promotions , 11/2012 to 06/2014 CONSTELLATION BRANDS – City, STATE,
Managed development and execution of regional Trade programs for brands such as SVEDKA, Corona, and Robert Mondavi across a workload of 100+ open, fast turn projects
Established positive working relationships with Field Marketing, Sales, external vendors, and agencies
Assisted manager in planning and implementing strategies to attract customers and maximize sales.
Collaborated with Brand Marketing and Sales to develop promotional strategies for achieving sales and profit goals.
Enforced company policies and procedures to strengthen operational standards across departments.
Public Relations Coordinator, 07/2010 to 11/2012 Constellation Brands – City, STATE,
Collaborated with Marketing, Digital, and Winemaking teams to develop integrated 360 PR programming across a portfolio of wine brands to garner editorial coverage
Effectively managed programming with multiple external public relations and creative agencies
Managed all media, press and public relations issues.
Worked with management to identify trends and developments that might influence PR decisions and strategies.
Expanded product and company recognition in national press to support sales and marketing teams.
Developed media strategies and programs by creating detailed project timelines and stakeholder outreach channels.
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