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National Sales Manager Resume Example

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NATIONAL SALES MANAGER
Skills
  • Event logistics management
  • Client relationship building
  • B2B and B2C sales
  • Organization and time management
  • Leadership development
Software, Honors, Volunteer Work

SOFTWARE

  • Microsoft Office
  • Google Workspace (G Suites)
  • Meeting Matrix
  • Visual One

HONORS

  • Certified Meeting Professional: 2020
  • Manager of the Month: 2018
  • Manager of the Year Finalist:
  • 2018 Employee of the Year: 2012

VOLUNTEER WORK

  • Habitat for Humanity – Provides stable housing for underprivileged families
  • REACH – A nonprofit Christian organization that cares for those affected by HIV/AIDS and all life-threatening illnesses and situations
  • Dream On Foundation – Supports the lives of mentally and physically disabled children/young adults
Professional Summary

Experienced Sales and Convention Services Manager with over 15 years in the Hospitality and Event Planning industry. Excellent reputation for customer satisfaction, conflict resolution, and positively influencing overall morale and productivity. Consistently rewarded for success in planning and operational improvements. Driven to pursue professional career advancement.

Work History
National Sales Manager, 12/2019 to Current
Company Name - City, State

• Generating business from 16 states in the Southeast, Central US, and Florida focusing on Association, Corporate and SMERF Markets by selling two resorts with over 500 guest rooms and 70,000+ square feet of meeting space
• Quarterly goals of $686,000 - exceeded 2020 1st quarter goal by closing at 103%, 2nd quarter closing at 175%, 3rd quarter closing at 95%, finishing yearly goal at 82%
• Navigating COVID-19 contract postponements, cancellations, and new bookings
• Created and distributed current relevant marketing material and incentives for future group travel
• In charge of contract negotiations with new and repeat clients
• Manage various complex accounts to generate revenue, increase retention rates, and enhance the customer service experience
• Representing the resort at trade shows, sales trips, appointment shows, one-on-one sales calls, and conducting site tours of resort guest rooms and banquet space
• Managing sales and marketing budgets and expenses for trips, appointments, in-house client entertainment, and group-related expenditures
• Monitoring group room blocks to manage attrition while maximizing meeting space and food/beverage revenues
• Establish and cultivate new business relationships through cold-call prospecting to expand opportunities and maintaining effective and successful relationships with existing accounts

Convention Services Manager, 01/2013 to 02/2020
Company Name - City, State
  • Responsible for coordination and service of corporate functions from 10-500+ attendees in a facility with over 70,000+ square feet of function space.
  • Interview clients to understand event scope of work, and using creative, and attractive menu presentations and event proposals, achieve maximum revenue/profit potential.
  • Communicate the needs and expectations of the client with all departments in the hotel ensuring effective communication both written (Resumes, BEO's, Daily Reports) and personal contact for the success of the event.
  • Perform AR duties including invoicing, investigating chargebacks, discrepancies, and reconciliations.
  • Supervise the execution of events and onsite team, including caterers, audio-visual technicians, and outside vendors.
  • Efficient and effectively provide solutions to the challenges that arise.
  • Manage the proper utilization of space-to-rooms ratio to maximize hotel revenues.
  • Maintain an active trace system.
  • Ensure accuracy of banquet checks and provide bill review on completion of program or event.
  • Generate client retention by accurately organizing and executing trade shows and events and solicitation of feedback through questionnaires to evaluate levels of guest satisfaction.
Wedding/Catering/FAM Coordinator, 08/2011 to 01/2013
Company Name - City, State
  • Responsible for coordination and service of weddings for up to 75 guests and the Resorts Familiarization (FAM) events.
  • Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration, rehearsal, and day of event coordination.
  • Attended bridal industry events to promote services and build relationships with prospective vendors.
  • Fostered relationships with wedding suppliers to obtain the best price, quality, and delivery of products.
  • Responsible for airline, transportation, and hotel reservations for FAM attendees.
  • Coordinated activities, food and beverage, florists, entertainment, photographers, and linens during the FAM events.
Catering Coordinator, 09/2009 to 06/2011
Company Name - City, State
  • Assisted Director of Marketing, Sales Managers, and Catering Managers in event execution.
  • Created sales contracts, Banquet Event Orders (BEO's), and generated financial reports.
  • Greeted clients, handled event payments, answered multi-phone lines.
  • Resolved customer questions and concerns in managers' absence.
  • Assisted in the training of new employees.
Education
Certified Meeting Professional (CMP): : 01/2020Convention Industry Council

Industry Council: Global recognition as the badge of excellence in the events industry based on professional experience, education and a rigorous exam

Bachelor of Arts: : Business Administration, 06/2009University of Washington - City
Associate of Arts: : Business, 06/2007Tacoma Community College - City
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Resume Overview

School Attended

  • Convention Industry Council
  • University of Washington
  • Tacoma Community College

Job Titles Held:

  • National Sales Manager
  • Convention Services Manager
  • Wedding/Catering/FAM Coordinator
  • Catering Coordinator

Degrees

  • Certified Meeting Professional (CMP) : : 01/2020
    Bachelor of Arts : : Business Administration , 06/2009
    Associate of Arts : : Business , 06/2007

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