Passionate and Strategic Sales/Marketing Executive with an extensive consumer products background, who leverages deep product development, branding research with highly prominent brands, including Mitre, Diamond, Spalding & Wilson. Excels in working with world-class organizations of consumer products to improve product position and form profitable and sustainable relationships with accounts. Bottom line focused leader, with the ability to develop new business opportunities, in order to maximize sales, drive brands and accelerate revenue growth. A strategic planner, that is people-oriented and adept at excellent teamwork skills. Exceptionally experienced as a valued corporate liaison, building secure strategic business relationships with buyers and merchant teams, while maintaining critical account support. Possess a natural talent for fostering collaboration, influencing and building consensus among all stakeholders from C-Suite to warehouse.
National account management
Market trend analysis
Detail-oriented data analysis
National Sales Manager01/2012
to Current Ball, Bounce and Sport, Inc – Plano,
Regent Sports Corporation purchased by Ball, Bounce and Sport, Inc.
in December of 2012 Participated in the corporate re-structuring of Regent Sports Corp.
into Ball, Bounce and Sport, Inc.
which led to one on one training and educating for the existing Ball, Bounce and Sport sales team Developed and presented strategic sales plans for Walmart USA, Academy Sports and Outdoors, AAFES (Army & Air Force Exchange), Walmart Canada and Target Canada Initiated the largest number of product placements at Walmart versus any other mass merchant, including Target and K-Mart Increased total Walmart POS units 14% from 2013 to 2014 with an average profit margin of 34-55% driving increased revenue and profits Analyzed Walmart weekly POS sales, in stock levels, fill rates and MABD reports to define laser focus on goal setting and business planning Conducted routine planning meetings to analyze forecast and inventory levels that led to a 18% improvement in our delivery to our customer and 8% inventory reduction in our distribution centers Successfully launched new business programs of Mitre soccer at both Walmart Canada and Target Canada for 2015 resulting in $600,000 in new business Known for my ability to develop compelling presentations while maximizing strong presentation skills Participated in global corporate strategy planning workshops with our licensee partners, Mitre soccer, Diamond baseball & softball & MacGregor team sports Collaborated with product managers and factories to help drive new business development financial strategies and developing new strategic initiatives Initiated negotiations with the Major League Soccer League (MLS) commissioner to adopt Mitre as the official game ball for the entire league.
Regional Sales Manager01/1999
to 01/2012 Regent Sports Corp – Plano,
Worked directly with Walmart buyer and division merchandise manager on a major 1,500 store soccer initiative that generated $6 million in new revenue Responsible for developing and placing a full line, 75 item Mitre Soccer program into the Walmart USA market resulting in a $18,000 revenue increase Assembled a global product development team including Regent Sports product manager and Mitre (Pentland Brands) product managers to bring synergies from United Kingdom soccer business to the U.S.
market to benefit our domestic soccer business Developed the product for the initial Starter branded hard goods program, that set in 3,000 Walmart stores beginning Q1 2010 that reached a $5 million dollar annual sales volume Successfully launched a Starter branded "Walmart Christmas Blitz Item" that resulted in a purchase of over 600,000 basketballs and footballs that had a 92% sell thru Directed a joint venture with Iconix Brand Group out of New York City to further develop the Starter hard goods product line including football, basketball, baseball & softball Led the team that created and produced the 2010 Mitre World Cup South Africa soccerball feature for Walmart that gave Regent Sports prominent end cap exposure on over 1,500 Walmart stores Recipient of the coveted "Walmart Supplier of the Year" award in 2000, for Regent Sports Corp.
based on new business development and increased profitability Personally involved in product development and strategic business planning meetings at our factories in Shanghai, Hong Kong, Xiamen and Taipei, Taiwan Category Manager for Indoor Sports which demonstrated complete confidence with the buyer as he counted on me to help set his indoor sports programs Successfully trained and developed independent sales rep agencies to help develop their product knowledge Recruited and hired Strategic Business Analyst that worked directly with Walmart planning and replenishment managers Established initial Regent Sports Corp.
laboratory satellite office in Bentonville, AR which resulted into a destination workshop for Walmart buyers and planners.
Regional Sales Manager01/1976
to 01/1998 Wilson Sporting Goods – Dallas,
Developed Wilson Sporting Goods market share and consumer awareness in Walmart, Sam's Club, and J.
Penney, The Sports Authority, Academy Sports, Service Merchandise, Oshman's Sporting Goods as well as all military branches - AAFES (Army Air Force Exchange), NEXCOM (Navy) and Marine Corp.
Received "National Sales Achievement Awards" for Top Performing Region in Wilson Golf in 1997, 1994, 1993 & 1992 Increased sales with two major national accounts by 63% in one year by achieving sales in excess of $40 million resulting in the entire division reaching the annual revenue budget for the year Recipient of the coveted "Walmart Supplier of the Year" award for Wilson Golf, in 1996 based on new business development and increased profitability Increased highest profit category, golf balls, placement 500% from 2 placements at Walmart in 1991 to 10 in 1993 and maintained distribution these high profit items.
This led to more efficient production cost and overall increased profits Participated in the re-organization and implementation of Wilson Golf's new retail product strategy which resulted in a sales increase of 38% in the golf club line in the first year Initiated a joint team project between sales and marketing, leading the team to develop new products and consumer promotions for major retail accounts Developed "Wilson Week" promotions at Oshman's Sporting Goods, resulting in increased consumer sell through by 42% Initiated a NFL Football Licensing program that received nationwide support via the J.C.
Penney Christmas catalog Negotiated the largest institutional sales for 10,000 Jet basketball with B.S.N.
a leading distributor of institutional products nationwide.
High School Diploma: East Texas State University-
TXPhotography Business Administration
Air Force, AR, Army, budget, Business Analyst, business planning, C, catalog, delivery, product development, driving, financial, focus, goal setting, inventory, laser, marketing, market, meetings, Exchange, office, 2000, Navy, negotiations, new business development, POS, presentations, presentation skills, product manager, profit, retail, Sales, strategy, Strategic, strategic business planning, strategy planning, workshops