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National Sales Manager Resume Example

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SK
NATIONAL SALES MANAGER
Professional Summary

To help and contribute in the highest level possible with my knowledge and expertise. To be part of a team that is willing to work above and beyond to achieve the higher standard. I'm a leader but will follow when necessary. Performance-oriented sales leader offering exceptional record of achievement over a 20-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Skills
  • Recruitment and Selection
  • Sales
  • Team Development
  • Training and Development
  • Contract negotiations
  • Forecasting
  • Sales leadership
  • Strategic Planning
  • B to B sales
Work History
04/2013 - 08/2019National Sales Manager | ABEO Footwear - Westlake Village, CA
  • Help the business from day 1, establish sales from $0 to $10 million in just a little under 3 years. All in specialty retailers only.
  • Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
  • Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
  • Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
  • Conferred design and production departments on customer needs and preferences to stay on top of changing demands.
  • Empowered and led driven sales team to build product awareness and exceeded revenue targets.
  • Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
  • Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Exceeded targets by building, directing and motivating high-performing sales team.
  • Coached 24 sales representatives in product specifications, sales incentives and selling techniques, increasing customer satisfaction ratings 98%.
  • Managed and motivated sales team to increase revenue 50% in 5 years.
  • Met with customers to give sales presentations, negotiate contracts and promote services.
  • Attended events, training seminars and manufacturer product showcases.
  • Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
  • Trained and developed exceptional sales leaders.
  • Liaised with marketing and product development departments to maintain brand consistency.
  • Developed and assigned monthly sales quotas to over 3 regional sales managers in the US.
  • Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
  • Directed effective hiring, orientation, training, development, and retention of sales staff to maximize team performance.
  • Double digit comparable sales increases 5 year in a row.
11/2010 - 03/2013Western Regional Sales Manager | Multi Brands - Santa Maria, CA
  • Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Established over 250 new accounts worth over $4.5 million annually.
  • Facilitated 25% increase in comparable sales over two and half years.
  • Managed shoes and accessory inventories to optimize sales pitches and closed over millions in sales within a couple of years.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Created new sales and promotional methods.
  • Executed successful promotional events and trade shows.
  • Earned top performer awards for 3 years in row due to high sales volumes.
  • Applied effective marketing concepts to increase revenue.
  • Enforced quality of products, service and customer support, ensuring comportment with cultural idiosyncrasies.
  • Researched customer needs, market trends and competitor activities.
  • Exceeded targets by building, directing and motivating high-performing sales team.
  • Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
  • Brought in more than 30% of team regional quota.
  • Achieved consistent growth of over 10% comp sales across 3 years with the companies, frequently overcoming challenging marketing conditions to bring in dramatic results.
  • Coached and monitored employees to set productive goals and align operational practices while meeting and exceeding regional sales quotas.
  • Worked with clients to find solutions according to specific needs and budgets and grew customer base through excellent services.
  • Oversaw book of 500 regular clients and consistently pursued new leads via networking, cold and warm methods.
  • Grew revenue by more than $2 million, while increasing market penetration within territory.
  • Monitored weekly, monthly and quarterly achievement goals.
  • Created robust sales plans and set territory quotas.
  • Leveraged shoes and accessory expertise and market knowledge to devise proactive, performance-oriented approaches.
  • Grew revenue opportunities by orchestrating resources and multi-tasking to accomplish sales goals in diverse industries.
  • Boosted customer satisfaction scores by addressing and correcting problems quickly.
01/2004 - 10/2010Sr. Product Manager | The Walking Company Holdings Inc. - Westlake Village, CA
  • Developed communications plans for new products, increasing sales over 40% in 5 Years.
  • Helped incorporate product changes to drive customer engagement and firm profits.
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
  • Compiled product, market and customer data to forecast accurate sales and profit projections.
  • Consulted with product development teams to enhance products based on customer data.
  • Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
  • Liaised with sales and marketing team to collect customer feedback, incorporating into subsequent production runs and development lifecycles.
  • Managed benchmarks, product demonstrations and testimonials for performance evaluation.
  • Executed due diligence to increase sales lead pipeline.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Worked with marketing teams to create, deploy and optimize effective campaigns for big box clients.
  • Facilitated increased product awareness through promotion and innovative sales strategy.
  • Increased new client acquisition through targeted initiatives.
  • Coordinated landing page efforts to increase conversion rates.
  • Developed marketing plans and strategy to promote specific products to target demographics.
  • Created product positioning strategies designed to achieve optimal market penetration.
  • Managed relationships with supply chain partners, ensuring all necessary materials and hardware remained readily available.
  • Created production operating plans with concrete goals and clear timelines to predict manufacturing output.
  • Designed both quantitative and qualitative test metrics for products in the comfort shoe industry.
  • Managed over $100 million in wholesale buying.
  • Helped maintain double digit comparable sales increases 4 years in row.
05/1999 - 11/2003Financial Management | United States Air Force - Barksdale AFB, LA
  • Identified and monitored budget expenses for accuracy and signs of fraud.
  • Customer service/support technician for 6 months. Serviced more than 15, 000 DOD employees and officials.
  • Budget analyst for two and half years, managed and supervised 22 resource advisors on a daily basis. Worked as a paying agent and accounts payable and receivables. Worked reconciliation reports and General account ledgers, accounting for more than $250 million dollars quarterly.
  • Auditor of finance for one year. An Auditor for Air Combat Command (ACC), which is one of the six major commands in the Air Force. I was one of 5 auditors for ACC for 13 different bases. Primarily looked over bases financial plans. Making sure guidelines and procedures were being executed by regulations. I had to ensure that bases had all funds accounted for.
  • Adjusted financial management system to be accurate and productive.
  • Analyzed USAF programs to assist with efficient allocation of resources.
Education
06/2002Community College Of The Air Force, Montgomery, ALAssociate of Arts: Financial Planning And Services
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Resume Overview

Companies Worked For:

  • ABEO Footwear
  • Multi Brands
  • The Walking Company Holdings Inc.
  • United States Air Force

School Attended

  • Community College Of The Air Force

Job Titles Held:

  • National Sales Manager
  • Western Regional Sales Manager
  • Sr. Product Manager
  • Financial Management

Degrees

  • Associate of Arts : Financial Planning And Services

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