Customer-oriented, multi-tasking, self-motivated, innovative and strategic-thinking Marketing and Sales Professional with over 20 years of experience in the media industry. Proven record of success in marketing campaign ideation, execution and management, cultivating and maintaining partnerships and growing profit channels. Experienced presenter with strong communication skills, charismatic leader and team builder and a
Portfolio
https://youtu.be/3tSWDIPNq2E
Skills
Solution Selling
Business Growth and Retention
Sales Presentations
Strategic Planning
Business Development
Staff Development
Negotiation
Cross-Departmental Alignment
Project Management
Experiential Marketing Planning and Execution
Brand-Building Strategies
Relationship Management
Accomplishments
Planned and executed multiple large and small multi-platform marketing activations which resulted in over $25M in departmental revenue yearly.
Consistently achieved and exceeded marketing and sales goals by utilizing a diverse portfolio of advertising solutions for high-profile brands in key advertising categories including: retail, entertainment, sports, automotive, financial, healthcare, telecom and travel.
Managed over $30M in broadcast sales annually.
Generated over $300K in digital and out-of-home revenue annually.
Experience
National Sales Account Executive, 2019 - Current Us Foods, Inc. – Grand Junction, CO,
Develop, maintain and grow revenue for local NBC 5 and Telemundo Duopoly, Multi-Market NBC and Telemundo Stations and NBC Regional Sports Networks by utilizing creative solution-based selling strategies and relationship management skills with new and existing clients nationally.
Identify growth opportunities for untapped linear and non-linear revenue.
Offer collaborative ideas to internal and external teams to maximize revenue through the execution of integrated multi-marketing partnerships.
Client-facing role requiring excellent client service to agencies and partners by: providing strategic counsel, assisting with media planning and pricing, monitoring industry trends, invoicing, offering integrated marketing and digital solutions and successfully overseeing campaigns from inception to completion.
Presented and sold integrated marketing campaigns that included linear and non-linear platforms, live events, print and out-of-home media.
Generated new business opportunities by using sales tools to effectively prospect leads and form relationships.
Successfully contributed to the local sponsorship sales of high profile sports, music and entertainment programs on ABC (i.e. The Academy Awards, American Music Awards, NBA on ABC, etc.) and signature local sports and entertainment events (i.e. The NYC Marathon, NY Film Festival, Pride March, etc.).
Frequently displaced competitive media by learning the client’s business, providing strategic recommendations and offering creative solutions that met client objectives.
Cultivated and managed strategic relationships with C-Level agency and client executives.
Marketing Manager, 2002 - 2005 Barrett Business Services – Coos Bay, OR,
Supervised internal and external teams to ensure the successful execution of marketing activations.
Managed logistics of all integrated marketing events including talent procurement, location scouting, event activation, budget and timeline management and client hospitality.
Developed partnerships with high-profile brands to execute marketing events designed to build demand generation, meet strategic objectives and drive audience acquisition.
Collaborated with senior leadership at ABC owned and operated television stations to execute national integrated marketing campaigns.
Monitored the effectiveness of marketing campaigns and activations by identifying metrics, providing analysis, reporting outcomes and producing client recaps.
Managed and provided mentorship to team members to assist in the development of their professional growth.
Education and Training
Bachelor of Science: Marketing, Expected in - New York University
Leonard Stern School of Business - New York, NY GPA:
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School Attended
New York University
Leonard Stern School of Business
