Fifteen years of sales, project direction and national account management for America's largest event publisher followed by starting-up my customized event publishing corporation. Experience encompasses ability to establish and build positive, solid relationships with clients, channel and all levels of management. Qualifications include skills in:
Superior communication skills Motivating leader Intellectual property development Best-in-class publisher Negotiates with influence Executive strategic analysis Impactful presenter Proven multi-tasker Innovative critical-thinking
Collaborative-oriented sales C-suite sales & marketing SEO, PPC and Microsoft Office
Entrepreneur start-up in August with $15K; signed annual contracts with Ortho Biotech and GlaxoSmithKline subsequent year for $270K gross combined.
Negotiated contracts, approval, distribution and funding amount with product sponsor and associations including for American Society of Health-System Pharmacists, American Psychiatric Association, American Heart Association, American Society of Clinical Oncologists, American Academy of Diabetes Educators, etc.
Smashed record user data analytics with AIM for American Heart: 43% Returning Visitors and 3:21-4:30 minutes average time-on-site; used SEO/PPC to drive search.
Earned (2) U.S.
Copyright Registrations for AIM, Animated Interactive Map in 2008; process-managed AIM digital intellectual property from concept through go-to market.
Executed award-winning media kits: applauded by Pfizer's NYC advertising agency.
Chosen for first live-coverage 'official' convention daily newspaper team: (NOMDA); #1 on inside sales team with $800,000+ advertising; promoted to Sales Trainer;.
Piloted launch of healthcare sponsorship division; successfully secured first single-sponsor contract with Bristol-Myers Squibb for 'Healthy Venues' within 1st six months.
Captured Bayer Pharmaceuticals from competition; maintained as client 5 years.
1 outside sales as National Account Director: 25 key accounts;.
Lead internal teams with 40% net profit to bottom line; overtook 50% market niche segment and jumped to #3 nationally with $3,500,000 gross revenue year 5.
Broke company record with exclusive $3.5M two-year contract with Hoechst Marion Roussel: 1st integrated print and multimedia return-to-booth campaign in U.S.
Healthcare: historically highest attendee draw with trackable 48% return-to-booth via staggered marketing campaign: emergency nurse, GP, cardiology and gastroenterology;.
Selected to define growth strategy and operations for customized publishing division.
COMMUNITY SUPPORT - VOLUNTEER
Mid America Association for Autistic Training and Research 2009-2016
Corporate Woods Jazz Fest Marketing Chair 2000-2003
Healthcare Convention & Exhibitors Association 1998-2012.
National Account ManagerMultiService Technology Solutions － Overland Park, KS
Navistar International Parts, Finance/Credit.
Advanced relationship with Navistar's new HQ Parts Credit team: $1B client.
Kicked-off 2017 budget plan, all of which was approved by Navistar: scrub customer database, add monthly email marketing, re-build client/customer database interface, plus program and website platform overhaul to streamline user interaction and proccesses.
Driving force behind Latin America expansion meeting with C-Suite leadership during national/international sales meeting.
Broke through departmental barriers by acclimating communication internally/externally.
Chief point of contact client for escalating IT issues to internal teams in development, software programming, implementation and executive management.
Logistics Freight BrokerFreightQuote.com, CH Robinson － Kansas City, MO
Acquired shipments with top national clients including PPG Toys/Universal Studios 'Minions'; Sunopta, United Supermarkets Texas - purchased by Safeway and AWG;.
Won frequent telephone contests and identified as team motivator;.
Account Manager for over-the-road lead between customer, dispatch, carrier and receiver for less-than-truckload/full truckload; also coordinated air and water overseas.
MASS Medical Storage, Lenexa, KS lay-off
Director of Sales, Medical Device.
Controlled executive budget reporting, forecasting competitive analysis, and marketing;.
Motivated sales team, hospital channel partners and GPO's on medical device scope storage cabinets/carts for surgery and gastroenterology: coached inside sales to improve closing rate 8% to 51% in 5 months; exceeded Q1 financial goals;.
Formulated sales strategy, bidding to procurement and supply chain to align with Hospital Group Purchasing Organizations, (GPO's), such as Novation and MedAssets.
Founder/Event PublisherMarketing 101, Inc － Overland Park, KS
Created template for new official destination city guides in print, digital and mobile: 1st in
healthcare event space to convert print book to digital format: Front Cover in 2003: http://www.marketing-101.net/frontcover/index.php ; digital programming featured:
Marketing 101, Inc.
interactive book format with turning pages and sound; capability to grab and tear-off page; product quiz; city map with clickable key attraction icons complete with sound effects and New Orleans jazz music.
Directed all proprietary software, marketing and production efforts of 10-year team.
1st publisher to partner with reputable resources such as Fodor's, Zagat and Weather Underground so as to validate accuracy for daily weather and best-of-dining reviews.
1st interactive customized map in Healthcare Professional space: Google Maps API for latitude and longitude markers; click on marker to obtain pop-up bubble with Restaurant name, address, link to website and link to telephone autodial.
B.A: Business CommunicationsRockhurst UniversityBusiness Communications Debate, Student Senate and nominee for 'Outstanding Young Woman of the Year'
American Hospital Association, American Gastroenterological Association, American Heart Association, American Academy Pediatrics, American Academy of Physician Assistants, National Association of Broadcasters, Professional Golf Association and ACE Hardware.