Attain new accounts through effective prospecting, networking and referral.
Use metrics to monitor the effectiveness of the fuel management program.
Achieve monthly sales goal by maintaining a 75% close rate.
Web.comAtlanta, GASenior Lead Specialist
Acquire new customers via daily prospecting (cold calls), scheduled appointments and referrals.
Analyze customers' current online marketing and lead generation mediums to offer best value proposition.
Identify local small businesses with weak online presence and design robust marketing strategy to gain market share.
Christian Love Baptist ChurchIrvington, NJMarketing Consultant
Coordinated 4 major fundraising events per year.
Raised over $20,000 for the 2012 Community Fun Day event by utilizing methods such as email campaign, word-of-mouth and corporate sponsorships.
Negotiated competitive pricing strategies with vendors that resulted in over $15,000 reduction in yearly church expenditure.
Decreased annual advertising costs 40% by utilizing a social network-centered approach verses conventional print/radio campaign.
Worked closely with the Development Coordinator, external Special Events Coordinator and Community Relations staff.
AIG/American International GroupNew York, NYEmail Marketing Analyst
Instituted and conducted quarterly e-mail list hygiene exercise resulting in an email bounce reduction of 25%.
Planned, developed and deployed daily e-mail marketing campaigns, reducing outside vendor spend by 55%.
Increased file of marketable email addresses by 6% by using internal email capture programs across multiple channels, third party email acquisition programs, more flexible and targeted email permission options, win-back strategies for opt-outs, and new approaches that improved deliverability.
Developed metrics approach and collaborate with IT and QA departments to deploy the measurement platform to assess aigbank.com program effectiveness.
Managed keyword spend in real time via DartSearch bid management system.
Developed and managed online marketing campaigns for AIG Bank, effectively driving brand awareness, engagement and traffic to social media pages.
Assessed social media marketing strategies to determine rate of return.
Identified and tapped into new channels to optimize ROI and fuel revenue growth.
Achieved a strong, visible social media presence and developed concepts with viral potential.
Continuously monitored online public relations to ensure the success of the programs.
Calvin Klein UnderwearNew York, NYE-Commerce/ Internet Marketing Manager
Increased initial comp sales by 103% via new marketing strategies such as search engine marketing (SEO), pay per click campaign (PPC), affiliate marketing and hang-tag branding.
Performed detailed SEO overhaul/tagging to website, resulting in higher organic positioning within search engines (Google specifically) and increasing qualified leads by 35%.
Improved customer acquisition and retention proposition by over 50% by developing strategic and comprehensive email programs for the CKU brand.
Evaluated marketing campaign effectiveness by leveraging web analytics applications.
Footaction USAMahwah, New Jerseyline Marketing Manager
Managed a $500,000 yearly marketing budget.
Responsible for product launch/positioning strategies, online media sales initiatives and sponsorship opportunities.
Led the creative direction and implementation of multiple online advertising campaigns, resulting in a 25% spike in e-commerce sales in a year.
Effectively managed affiliate marketing, PPC and SEO teams to maximize sales and company ROI.
E-Commerce & Consumer Direct Marketing Manager.
Developed and executed promotional marketing campaigns that increased consumer database by 45%.
Methods used: direct mail, email blasts, affinity cards.
Increased catalog buy by 45%, which led to a year-end sales increase of 65%.
Improved overall business profitability by 35% through online fraud protection and stringent return policy.
Managed internal and external teams to ensure consistent brand equity of retail chain across multiple platforms.
Researched key product information, product launch dates, spending trends and inventory levels to ensure appropriate product placement and merchandising to maximize sales.
Foot LockerJersey City Valley Stream, New Jersey NYStore Manager/Group Leader
Transformed an underperforming sales team, immediately resolved long standing problems.
Instituted incentive program that elevated performance, built morale and motivation and reduced shrink by 10%.
Increased year-end sales by 30%.
Championed grass root marketing initiatives, including vendor sponsored shoe tech seminars for inner-city youths, and Foot Locker sponsored peewee basketball tournaments.
Education and Training
Morehouse CollegeAtlanta, GABachelor of Arts: Business Administration (Marketing)Business Administration (Marketing)