Resourceful, strategic and highly creative Merchandising Manager & Buyer with more
than 10 years experience dedicated to uncovering new offerings in driving retail growth.
Responsible for developing and managing the successful execution of general
merchandising strategies by combining consumer insight and business acumen to reach
productivity, and financial goals, while aligning to overall Brand strategy.
Budgeting and Forecasting
Store planning and design
Merchandise Planning Manager and Retail BuyerMar 2013 to Feb 2017 Spartan Race - Reebok － Boston, Massachusetts
Partner managed the Reebok relationship in planning, production and buying for
company brands in all sales channels (retail, wholesale, ecommerce); bridged
International and Domestic assortments for symmetry.
Collaborated with key cross-functional senior stakeholders in Product, Design,
Planning and Production teams while managing a direct report team of 5
Traveled to meet with suppliers and vendors both domestically as well as
internationally in order to maintain cross - functional supplier relationships,
negotiate raw material cost, evaluate processes efficiencies and improve
opportunities in assortment and product development.
Costed goods and executed high volume of negotiations with existing and outside
suppliers to obtain valuable terms and conditions and determine areas of
Developed extensive knowledge of infrastructure and processes required to
support a global manufacturer in the areas of material development and testing,
product development and production planning.
Developed a strong textile apparel materials experience with familiarity and
understanding of all phases of product creation through execution.
Ensured upcoming trends, key items, color and product flows were balanced by
attending trade shows, shopping the market and maintaining relationships with
key material vendors.
Analyzed trends and create "test" opportunities/process for new offerings after
performing detailed review of high and low performing products.
Expedited purchase orders on a daily basis while maintaining product forecasts
and supporting financial plans.
Owner, Apparel Designer & Sales ManagerOct 2010 to Jan 2013 Dutch & Napoleon Pet Designs － New York, NY
Responsible for implementing all business-building and relationship-building
expectations with uniquely assigned accounts and customers.
Described use and
operation of merchandise to customers.
Created strategies to develop and expand existing customer sales, which resulted
in a 27% increase in monthly sales.
Shared product knowledge with customers while making personal
recommendations and placed special merchandise orders for customers.
Senior Assistant BuyerSep 2006 to Jan 2011 Ross Stores Inc － New York, New York
Gathered market intelligence by coordinating market research efforts to
understand market needs, capture the voice-of-the-customer, and ensure
Instrumental in driving new business through merchandising, digital marketing,
new product development and sourcing.
Liaison between buyers, marketing and vendor partnerships.
Spearhead and implemented a National Television advertising strategy.
In addition planned key promotional events working side by side with the internal
Advised on visual merchandising strategies, merchandise assortment and
Implemented chain-wide short and long term buying, merchandising and line
Monitored daily sales and inventory while developing and implementing 12 month
sales and gross margin plans.
Assistant Account ExecutiveFeb 2002 to Feb 2005 Rubenstein Associates － New York, New York
Responsible for Tribeca Film Festival, NYC & Company, Al Roker, the Intrepid Sea
Air and Space Museum, BMW Series, The Autism Coalition, Jergens, The Heaing
Garden, Biore and Ban.
Instrumental in the development of design and advertising copy for all
Aggressively pitch and secure major national and local NY media.
Produce press releases, media advisories and all other related press materials.
Organize, execute and coordinate press events, media days, photo opportunities
and facilitate media interviews, including PR stunts.
Prepare and distribute daily/monthly mailings to media outlets as well as
maintain extensive media lists.
Education and Training
Bachelor of Arts, Public Relations, Marketing and Advertising2001University of Hartford － Hartford, CT
Associate of Arts, Interior Design & Photography Focus2004School of Visual Arts － New York, NY
Sales Software: Salesforce, Microsoft RMS POS, Revel Systems