Driven and accomplished marketing, advertising and public relations executive adept at planning and executing successful PR campaigns.
Skills
Event planning
Media relations
Fast Learner
Hard Worker
Press Release Writer
Media List Builder
Blogger
Innovative Thinker
Strategic management
Social Media Content Developer
Knowledgeable of Social Media Platforms
Work History
Marketing Street Team , 12/2011
to 01/2012 Lucas Films – Los Angeles,
Ca
Managed social media accounts for Red Tails.
Grass Root Marketing
Increased consumer awareness and achieved sales targets by managing twitter for Red Tails, reached over a million followers.
Through Grass Roots marketing I presented business big and small Red Tail Promotional Gifts and posted movie posters to also gain awareness for project.
Working closey with the communications director I conducted market analysis and monitored competitive activity.
Media Relations Specialist, 10/2011
to 06/2012 Social Justice Learning Institute – Inglewood,
Ca
Website content development Manage social media accounts Create press kits, media kits, media alerts Internal public relations Event planning.
Designed and implemented strategic business plan objectives.
Wrote press materials and made presentations to media representatives, landed coverage from KABC for Fruit Tree Distrubution 2012.
Leveraged technical resources to design and create campaign deliverables, including e-mail invitations, articles and marketing videos.
Designed and implemented strategic business plan objectives for the Black Male Youth Academy Banquet 2012, Fruit Tree Distriubution 2012.
PR Assistant Intern, 09/2011
to 11/2011 Levine Communications Office – Beverly Hills,
CA
Managed red carpet for the Miracle Project 2011 Autism Awareness
Idol of the Week recipient for Entertainment Publicity.
Conducted market analysis and monitored competitive activity.
Worked closey with senior publisicit and designed and implemented strategic business plan objectives.
Leveraged technical resources to design and create campaign deliverables, including e-mail invitations, articles and marketing videos.
Wrote press materials and made presentations to media representatives.
Social Media Specialist, 09/2011
to 10/2011 California African American Museum – Los Angeles,
CA
Manage and run Facebook business page, profile, and Twitter to promote for Naturally 7 concert and museum.
Used innovative ideas to engage social media users about the concert and annual events at the museum, such as trivia questions about art and music to keep social media uses engaged and reminded about the event.
Increased consumer awareness and achieved sales targets by establish social presence for museum, Facebook and Twitter gained 500+ followers in one month.
Leveraged technical resources to design and create campaign deliverables, including e-mail invitations, articles and marketing videos.
Social Media Specialist , 03/2011
to 03/2011 YouReachMedia – Las Vegas,
NV
Trained real estate agents on social media strategies to improve their business results:.
Instructed agents on the most effective uses of Facebook personal profile and business pages.
Helped agents set up Facebook profile and business pages.
Trained agents to upload pictures and videos to Facebook.
Increased consumer awareness and achieved sales targets by signing consumers up for YouReach Media Webinar, to learn more about how twitter and facebook can help their real estate business.
PR/ Internet Marketing Intern, 03/2011
to 06/2011 David Saxe Productions – Las Vegas,
NV
Update Facebook and Twitter accounts, as well as all other social media to increase awareness about show productions.
Develop promotions with show producers and provide status updates to the Director of Advertising and Director of Public Relations regarding new promotional ideas.
Participate in the development of promotions with local Las Vegas car dealerships.
Provide office work including data entry, interaction by phone and/or email with show producers, place listings with media, and keeping abreast of new digital and social media concepts.
Education
Bachelor of Arts: Communications Studies ,
May 2011 University of Nevada Las Vegas - Las Vegas,
NV
Minor in Entertainment Management
Member of African-American Students Association in Theater and Film Production - Lady in Brown "For Colored Who Have Considered Suicide When The Rainbow is Enuf"
Young Democrats- Worked polls in 2008 Election
Additional Information
Elevate Media : Digital Media Specialist for National Student Advertising Competition 2011, 4th Place
Interests
Public Relations, Social Media, Marketing, Advertising, Sports, Entertainment Management, Fashion, Music, and Theater.
