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marketing strategy manager resume example with 11+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
:
Summary
 Seasoned Marketing Manager for Nordstrom for the past 3 years, with a comprehensive background managing highly effective communication campaigns that supported key sales, marketing and stakeholder engagement objectives  I am a dynamic marketing professional with more than 5 years in the sales and marketing industries. I am a creative and innovative team player with strong interpersonal skills.
Highlights
  • Account management
  • Direct marketing campaigns
  • Public relations expert
  • Quality leadership
  • Enthusiastic team player
  • Market dynamics
  • Market segmentation
  • Global marketing 
Education
University of Virginia: McIntire School of Commerce Charlottesville , Va Expected in 2018 Bachelor of Science : Marketing - GPA : I received my Bachelor of Science in Commerce from the University of Virginia with a concentration in Marketing, and tracks in both Global Commerce, and Advertising and Digital Media.  While at the University I was the president of the fashion club on campus known as FIFA, Futures In Fashion Association, a club for business focussed majors looking to enter the fashion industry. I also took two courses over the summer at the Fashion Institute of Technology to gain more knowledge in the fashion and retail world. 
Accomplishments
  • Proven ability to drive record-high marketing campaign response rates and execute successful product launches.
  • Implemented a marketing campaign that increased the profits from a single product by 10%.
Experience
Us Bank - Marketing Strategy Manager
Peoria, AZ, 08/2013 - Current
• Determining marketing strategy for 50+ private-label brands - creating a holistic plan to accelerate growth while maintaining cohesion across the organization.
• Fostering brand development and expansion through aligned marketing efforts.
• Executing campaigns using a variety of online and offline marketing tactics including digital media ads, search, social media, print, out-of-home marketing, events and public relations.
• Creating strategic campaign briefs and oversaw their timely execution across marketing channels to ensure message consistency.
• Using analytics to inform future decisions and generate stronger results.
Nordstrom - Regional Public Relations Specialist
City, STATE, 07/2011 - 08/2013
• Managed public relations for 50 full-line stores in the Northwest and Northeast, including actively responding to media requests and proactively pitching campaigns for coverage to drive trips and increase omnichannel sales.
• Created and executed PR plans for a variety of marketing campaigns including new store openings, sale events, brand launches, celebrity appearances and nonprofit fundraising.
• Acted as a company spokesperson for television, newspaper and magazine interviews.
• Tracked news and social coverage and presented recap reports to optimize for future campaigns.
Nordstrom - Consumer Insights Executive Assistant
City, STATE, 08/2009 - 07/2011
• Tracked and forecasted multi-million dollar department budget.
• Partnered with department Vice-President to create consumer and industry research presentations to inform future business decisions.
• Managed vendor relations and contracts.
• Organized nationwide focus groups.
• Received Marketing All-Star Award for excellence.

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Resume Overview

School Attended

  • University of Virginia: McIntire School of Commerce

Job Titles Held:

  • Marketing Strategy Manager
  • Regional Public Relations Specialist
  • Consumer Insights Executive Assistant

Degrees

  • Bachelor of Science

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