Marketing Strategist Resume Example

Facilitate strategic discussions with clients and public health partners to build and sustain network. Participate in state and national advocacy events to support client and public health agenda. Represent company at public health events and speaking engagements. Scout for state and national initiatives and research projects where clients can participate using Netsmart solutions. Lead monthly Netsmart national and state user group discussions. Manage, grow, and develop 45 public health clients to meet goals and objectives. Generate new business with current clients through alignment plans that utilize Netsmart products, consulting, and hosting services. Analyze policy and tactical needs of clients and use this information in creating client roadmaps. Worked remote and traveled 30 - 40%.

Key Achievements:

• Product management including requirements gathering, product testing and demonstrations
• Project Management
• Generated book of business totaling >3 M+ in most recent year
• Increased client satisfaction with Netsmart product and service by 40% while simultaneously improving health outcomes
• Facilitated 15 successful strategic planning discussions with public health clients
• Spearheaded advocacy and public health partnerships leading to Netsmart joining 3 state projects and 1 national initiative (Digital Bridge)
• Represented company as subject-matter expert in public health HIT for >7 years, increasing awareness of Netsmart solutions and services in space
• Engaged broad range of clients to become more involved in both local and national initiatives

Led community partnership building and relationship management, including sustaining partners' participation in Community Health Improvement activities. Managed staff of 4 and company's grant programs, with 100% on-time grant submission rate. Coordinated community assessment activities for Delaware County including Community Health Needs Assessment and Community Health Improvement P. Presented to advisory board, at conferences, and within community. Facilitated community leadership/advisory group activities, Medical Reserve Corp of Delaware County, and Geographic Information System projects. Interviewed key community stakeholders to collect perspectives and then generated insights on quality of life in Delaware County. Implemented Google Apps (email and document management system) across entire agency. Instilled creativity and innovative spirit into role at health department.

Key Achievements:

• Invigorated and energized 55 community partners to participate in Mobilizing for Action through Planning & Partnerships (MAPP) process by developing and vetting strategy and recruiting members to take leadership role in support of mutually agreed upon objectives and outcomes, resulting in >30% growth in membership in 6 months
• Earned commitment from key leadership in Delaware County community to work on Community Health Improvement Plan (CHIP).
• Managed programs with state and federal grant budgets of ~$500,000.
• Selected to lead cross-company onboarding and training for new email and document management systems