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Marketing & Sales Director Resume Example

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MARKETING & SALES DIRECTOR
Professional Summary
[Job Title] driven to lead sales teams to achieve record-setting revenue gains. Managed [Number] accounts, generating more than $[Number] in revenue per [TIme Period.] Motivated Sales Manager skilled in leading teams to set record-high sales figures, expand existing territories and develop new accounts.
Skills
Work History
Marketing & Sales DirectorJul 2007 - Oct 2013
Company NameCity, State
  • Primary function is to manage Business to Business Sales Develop and implement annual business plan for selling KPI products through distribution and dealer networks.
  • Develop bottoms up sales forecast by distributor, review key business metrics with distributors on a regular basis.
  • Develop corrective actions required to achieve planned business results and recommend distribution change if necessary Track sales performance and identify market trends for individual products or product families.
  • Analyze and evaluate the effectiveness of sales methods.
  • Findings are reported to KPI President with action items identified to address any problems or opportunities.
  • Interpret historical and real-time sells data to develop market cycles, sells forecasts and future product strategies and product development.
  • Directly accountable for continued customer service post sale as well as for cultivating new and positive relationships with potential clients.
  • Develop annual KPI sales budget in conjunction with KPI president.
  • Track annual spending and make corrective actions as needed to achieve overall budget target.
  • Participate in the development of and coordinate new product development within the organization.
  • Organize and implement a product release schedule and have direct responsibility for developing pricing, packaging, advertising and any promotional materials.
  • Conduct market studies to determine end user needs, product requirements and customer support.
  • Develop training programs for distributors' sales representatives.
  • Evaluate competitive pricing and market penetration.
  • Identify competitive strategies or tactics.
  • Recommend pricing strategies to recognize customer volume and to enter new or unique market segments.
  • Identify sales and marketing requirements to serve unique customer or market niches.
  • Served on planning and policy-making committees.
Vice PresidentFeb 2002 - Jul 2007
Company NameCity, State
  • Ranked number #1 in the company within a sales staff of 250 employees 3 consecutive years Develop and implement training programs targeting distributor and end users.
  • Built and maintained business and personal client relationships Develop regular assessment of competitive products Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs.
  • Actively involved in company self-promotion through various venues such as industry meetings and community events Organize and participate in regular sales meetings to ensure alignment and collaboration with the company.
  • Develop and place advertising materials in trade publications.
  • Identify and communicate features, advantages and benefits information for the company's products.
  • Responsible for meeting targets through plan development and implementation directly related to sales, methods and costs Financial duties include budget development for sales and marketing objectives.
  • Establish and implement short- and long-range goals, objectives, policies, and operating procedures.
  • Supervise the planning and development of company marketing and communications materials.
Financial AdvisorOct 1998 - Jan 2002
Company NameCity, State
  • Worked with clients in the Buying and selling of financial instruments; common stock, bonds and mutual funds.
  • Responsible for building and fostering new relationships through advising and educating clients about investment vehicles properly suited to meet their individual objectives.
  • Interview clients to determine their current income, expenses, insurance coverage, tax status, financial objectives, risk tolerance, and other information needed to develop a financial plan.
  • Monitor financial market trends to ensure that plans are effective, and to identify any necessary updates.
Consultant2008 - 2010
Company NameCity, State
  • Prepare correspondence.
  • Assist with legal research and communicate with attorneys, experts, opposing counsel, clients, vendors and staff.
  • Supported the sales team in writing proposals and closing contracts.
  • Produced legal documents, including contracts and real estate closing statements.
  • Analyzed client balance sheets for auditing purposes.
  • Managed accounts and records of clients with the highest levels of confidentiality and discretion.
Marketing & Sales DirectorCurrent
Company NameCity, State
  • Supervised a sales force of [number] sales associates.
  • Hired [number] sales representatives over a [Time-period]-long period.
  • Supported the sales team in writing proposals and closing contracts.
  • Created and launched new online marketing strategies that resulted in [number]% sales increase.
  • Developed quarterly and annual sales department budgets.
  • Developed a comprehensive training program for new sales associates.
  • Planned and directed staff training and performance evaluations.
  • Reviewed operational records and reports to project sales and determine profitability.
  • Trained all incoming sales team members.
  • Contacted customers by phone and email in response to inquiries.
  • Promptly resolved all customer requests, questions and complaints.
  • Matched purchase orders with invoices and recorded the necessary information.
  • Assigned tasks to associates, staffed projects, tracked progress and updated managers, partners and clients as necessary.
  • Developed media kits.
  • Planned and executed events and marketing programs, producing five times target number of qualified leads.
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
Education
St. Johns UniversityCity, State
Bachelor of Arts: PsychologyArizona State UniversityCity, State
GPA: GPA: 3.49GPA: 3.49
Accomplishments
  • Promoted to Regional Sales Manager after [number] successful years in the sales department.
  • Named "Manager of the Year" in [year].
  • Created a company-wide, comprehensive training program for all sales team members.
Affiliations
Certifications
  • NASAA Series 63 License
Skills
Adobe, advertising, Apple, benefits, bonds, budget development, budget, business plan, competitive, client, clients, customer service, customer support, delivery, product development, features, Financial, funds, insurance, legal research, marketing, market, marketing and communications, materials, meetings, Excel, Office, PowerPoint, Microsoft Word, networks, new product development, packaging, plan development, policies, pricing, promotion, promotional materials, publications, real-time, selling, Sales, SAP, tax, training programs, unique
Additional Information
  • ACTIVITIES Little League Coach Youth Hockey Coach
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Resume Overview

School Attended

  • St. Johns University
  • Arizona State University

Job Titles Held:

  • Marketing & Sales Director
  • Vice President
  • Financial Advisor
  • Consultant

Degrees

  • Bachelor of Arts : Psychology

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