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MARKETING & PUBLIC RELATIONS MANAGER Resume Example

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MARKETING & PUBLIC RELATIONS MANAGER
Summary
Decisive Marketing Manager who drives company growth through creative and innovative marketing strategies. Skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing campaigns. Experienced Restaurant Manager who oversaw a high-volume, multi-million dollar restaurant. Versed in planning daily operations, staffing and inventory management.
Highlights
  • Brand development
  • Brand recognition optimization
  • Knowledge of market trends
  • Quality leadership
  • Operations management
  • Full service restaurant background
  • Hiring and training
  • Ability to handle fast-paced environment
Experience
MARKETING & PUBLIC RELATIONS MANAGER
April 2015 to Current
Apria Healthcare - Layton , UT

Roles & Responsibilities:

• Develop and execute integrated campaigns to drive awareness, press, traffic and revenue, including public relations initiatives, social media campaigns, promotions, partnerships, on‐ and offpremise events, giveaways and sponsorships.

• Drive creative brainstorms to generate bold, inventive ideas.

• Collaborate with restaurant teams, as well as corporate culinary, operations and accounting, to activate initiatives, determining budget, timeline, staffing, training, and methodology for tracking and evaluation.

• Oversee multi‐channel messaging and communications with current and prospective guests through email marketing, website, social media, public relations, in‐store signage, printed collateral and loyalty program.

• Direct and help manage various regional public relations agencies, overseeing strategy, media outreach and reporting.

• Manage press inquiries, including facilitating in person, phone and email interviews; materials requests; media training of chefs, sommeliers, managers and executives; paid and unpaid filming opportunities; and celebrity chef appearances.

• Supervise the creation of all regional public relations and marketing materials while maintaining consistent brand standards.

• Represent The ONE Group and its brands at industry events and in the cultivation of local and regional relationships with restaurant, hotel, promotional, event, charity, agency and vendor partners.

• Develop and manage marketing budget, effective tracking and of costs and spending, executing promotional activities and programs within agreed upon budget. Prepare, participate and lead marketing portion of P&Ls monthly.

• Monitor, review and report on all department activity and results.

• Manage up to three venues and its associated deliverables. Qualifications:

• Marketing or public relations‐related degree or equivalent professional qualification, followed by minimum of 5 years industry experience.

• Experience in all aspects of developing and implementing marketing, advertising, public relations, digital and promotional programs to meet brand objectives.

• Experience managing a team and/or multiple venues/departments.

• Positive self‐starter with a strong sense of accountability and commitment to excellence.

ASSISTANT GENERAL MANAGER
April 2012 to April 2015
STK- The One Group - City , STATE
Day-to-Day Management 
Manage, lead and mentor floor Managers and Staff 
Ensure service is maintained at the utmost of quality levels 
Develop risk management and mitigation strategies 
Represent The ONE Group in investigating, answering & settling grievances in absence of General Manager or Director of Food & Beverage 
Maintain all corporate mandates 
Update and track daily reports
Staffing and Team Development 
Analyze staffing requirements, develop iteration plans, and assess opportunities for future growth 
Interview, screen, and recruit job applicants 
Coach and train management staff 
Responsible for Team performance – morale, productivity, energy
Fiscal Responsibility 
Monitor activities and expenses 
Assist in setting and monitoring sales forecasts and profitability reports 
Keep General Manger informed of sales and key issues 
Increasing sales through marketing, networking and incentives for staff to raise guest check average. 
Assists in maintaining budgeted revenues, cost of sales (COS), labor, supplies & operating cash flow (OCF) 
Reviews monthly profit and loss statement (if assigned) and acts on all variances
Education
Bachelor of Science : Marketing and Business, 2011Marymount Manhattan College - City, State, USA
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Resume Overview

School Attended

  • Marymount Manhattan College

Job Titles Held:

  • MARKETING & PUBLIC RELATIONS MANAGER
  • ASSISTANT GENERAL MANAGER

Degrees

  • Bachelor of Science : Marketing and Business , 2011

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