Marketing Project Coordinator Resume Example
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MARKETING PROJECT COORDINATOR
Summary
Obtain marketing management position.
Highlights
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Accomplishments
- Co-Creator/Participant in 2009 Senior Show Art Exhibition at North Central College 1st Place Gold Key & 2 Honorable Mentions in Scholastics Art Competition (2005) Designed & Implemented Integrated Marketing Campaign for Sharp LCD TV's Market Research Study for School Library-Analysis done using SPSS & Harvard Graphics High School & College Dance Team 2.
Experience
Marketing Project CoordinatorAug 2010 to Current
Anthem, Inc. － WV, State
Anthem, Inc. － WV, State
- Advertising: Paid Insertions (print and e-media), Pay Per Click (PPC), Search Engine Optimization (SEO), and Trade Shows.
- Responsible for qualification, negotiation, scheduling, content/creative development and submission, and performance tracking and analysis E-Commerce Management: Manage and Troubleshoot, Testing and Optimization, Custom Portal and Corporate Program Development & Production Lead Generation: Manage and Optimize online and print programs, Develop new programs, Created and Manage Marketing Automation Software setup/team training/campaigns Public Relations/Communications: Marketing Collateral design and management, Newsletters, Webinars, Press Releases, Web Content Management, and Social Media Product Management: New Product Development and Product Resource Management Marketing Management: Department Budgeting, Plan and Launch all marketing of new products Misc.
- IT Support.
Web Content & Merchandising AssistantSep 2009 to Sep 2010
American Outdoor Brands － Columbia , MO
American Outdoor Brands － Columbia , MO
- Worked directly with content specialists, merchants, and photographer to coordinate all new product on-site development, existing product updates, and promotions.
- Utilized ULTA Content Management System ATG Platform (BCC tool), SAP, Microsoft Access, and Report Manager.
- Collaborate on promotional tactics/ideas to market and drive traffic and conversion on website via email blasts, home page design, and promotions.
- Assist E-Commerce Team, Reporting Executive, and Photographer in pre-production imagery tasks.
Sales AssociateOct 2007 to Jan 2009
Mcmenamins － Hillsboro , OR
Mcmenamins － Hillsboro , OR
- Frequently served as store supervisor in the manager's absence and Trained new employees.
- Averaged 110% of sales goals.
Major Retail & National Advertising Sales InternJun 2007 to Sep 2007
Chicago Sun Times News Group － City , STATE
Chicago Sun Times News Group － City , STATE
- Worked on advertisement proofing, confirmation, orders, write-ups.
- Conducted market research projects, evaluated data, and presented findings.
- Created new leads by cold calling, Client research, Individually researched possible clients and their advertising needs, arranged meetings, and attended sales meetings with STNG staff and clients.
Sales Lead, Specialist & AssociateNov 2005 to Aug 2008
Victoria's Secret － City , STATE
Victoria's Secret － City , STATE
- Created training program and mock situations to lead the instruction of 40 new employees in company policies, effective sales techniques, & customer service.
- Averaged over 300% sales goal opening new credit card accounts.
- Consistent achievement in personal and team sales goals.
Spa CoordinatorJun 2003 to Aug 2006
Lifetime Fitness － City , STATE
Lifetime Fitness － City , STATE
- Responsible for achieving retail sales goals of salon products and booking services.
- Provided excellent customer service in person and by phone.
Education
Bachelor of Arts, Marketing & Studio ArtJune 2009North Central College － City, StateGPA: GPA: 3.7 Mu Kappa Tau International Honors Marketing Society
Academic Dean's List and Academic Scholarship 2005-2009Marketing & Studio Art GPA: 3.7 Mu Kappa Tau International Honors Marketing Society
Academic Dean's List and Academic Scholarship 2005-2009
Skills
Adobe, Photoshop, Advertising, Agency, Automation, Budgeting, cold calling, content, Content Management, conversion, Copywriting, credit, Client, clients, excellent customer service, customer service, creative development, Dreamweaver, E-Commerce, email, Illustrator, InDesign, instruction, market research, marketing, market, Marketing Collateral, Marketing Management, meetings, Access, Microsoft Access, Excel, Microsoft Office Applications, Outlook, PowerPoint, Publisher, Word, negotiation, New Product Development, Newsletters, Optimization, page, Photographer, policies, Press Releases, Product Management, Program Development, proofing, Public Relations, Reporting, research, retail sales, sales, SAP, scheduling, Search Engine Optimization, supervisor, phone, Trade Shows, Troubleshoot, Website, Web Content
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Resume Overview
School Attended
- North Central College
Job Titles Held:
- Marketing Project Coordinator
- Web Content & Merchandising Assistant
- Sales Associate
- Major Retail & National Advertising Sales Intern
- Sales Lead, Specialist & Associate
- Spa Coordinator
Degrees
- Bachelor of Arts , Marketing & Studio Art June 2009
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